Beervana Podcast Jeff Alworth & Patrick Emerson

Audioblog: Singha Beer, Don't Ask No Questions by Jeff Alworth & Patrick Emerson

In September, Dublin's Guinness Brewery opened its second American site, this time in Chicago. Jeff went to the Windy City to check it out and while he was there, sat down with Ryan Wagner, who helped see the project over the finish line, and brewer Megan Schwarz.

When we think of different beers, our minds almost immediately frame them in terms of “style.” IPAs and witbiers and Czech dark lagers: this is how we’ve come to understand beer. Today we get philosophical and ask the question: what if styles aren’t the only way to think about beer? What if, rather than illuminating something essential about beer, styles actually deceive us?

Today we are joined by hop grower Max Coleman for a special edition of Beeronomics. Hops are a very unusual crop, sold only to a single industry for one purpose. How does this business relationship work? We’re going to ask Max how he knows which hops to grow and how many, and how the market for hops works.

Photo: Max enveloped by a field of Mosaic hops.

Several years ago, beer experienced its “tulip mania” moment in the form of a pumpkin ale bubble. Many of those were bad—but that was the breweries’ fault, not the style’s. These should function like fun autumnal rituals. The new crop may bring you back.

Today we are pulling out our green eyeshades and squinting at some data—it’s another episode of Beeronomics. Our intrepid economist is going to walk us through some numbers. Inflation, draft numbers, taprooms—we’re digging deep so you don’t have to.

Cover photo: Midjourney (prompt: beer economics)
Beer Tasting: Buoy Festbier