Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media
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Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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395: How To Make Art A Full-Time Career w/ Reyna Noriega
This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.
In this episode she shares:
How she determined she can pursue art as a viable career path How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that path
Highlights include:
2:45 Figuring out a career path
6:57 Juggling multiple side hustles
14:32 Brand partnerships
16:40 Trusting your intuition and having confidence
23:56 leveraging social media
37:56 Handling the costs of entrepreneurship
Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Reyna’s Website: https://www.reynanoriega.com/ Reyna’s Instagram: https://www.instagram.com/reynanoriega_ Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA Ipsy/Boxycharm: https://www.ipsy.com/ The War of Art: https://stevenpressfield.com/books/the-war-of-art/ Amazon Storefront: https://www.amazon.com/shop/reynanoriega_?ref_=cm_sw_r_apin_aipsfshop_aipsfreynanoriega__Q9YJEH8VQZYBZ2D9JQS0&language=en_US
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoReyna’s Instagram: https://www.instagram.com/reynanoriega_ Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA
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394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé
This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.
In this episode she shares:
How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and familiesHer advice on keeping the faith and betting on yourself and your business every timeHow she got Beyoncé to rock an Anima Iris bag and post about it on Instagram
Highlights Include:
4:39 Establishing business in Senegal
12:19 Financial readiness and having a mentor
19:31 Juggling grad school and launching a business
24:35 Building a reliable team in Senegal
35:54 Paying yourself in your business
43:06 Standing out through marketing
47:34 Working with Beyoncé
59:05 Meeting growing fulfillment needs
1:04:13 Top tips for entrepreneurs
Check out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
Anima Iris Website: https://animairis.com/ Anima Iris Instagram: https://www.instagram.com/anima.iris/ Wilglory’s Instagram: https://www.instagram.com/wilgloryy/ College Prep Program:https://ledascholars.org/Wharton/Lauder MBA Program: https://mba.wharton.upenn.edu/lauder-program/ Brandon Blackwood: https://brandonblackwood.com/ Topicals Skincare:https://www.instagram.com/topicals/ Canva: https://www.canva.com/ Brandon Blackwood: https://www.instagram.com/brandonblackwoodnyc/?hl=en Beyonce’s Stylist: https://www.instagram.com/kjmoody/?hl=en
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393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.
In this episode she shares:
How she discovered a gap in her niche and built her business around filling it Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand How her organic approach to marketing supported the growth of her business & so much more
Highlights Include:
4:15 Transitioning to entrepreneurship
9:35 Authenticity in marketing
16:55 The manufacturing process
20:39 Maintaining low margins
25:54 Mastering the hiring process
28:43 Navigating competitors
32:01 Creating a product line
34:06 Tips for entrepreneurs
Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Cloth and Paper Website: https://www.clothandpaper.com/ Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoCloth and Paper Instagram- @Cloth_and_Paper
Ashley’s Instagram: @ashley_reynolds_ar
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392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey.
In this episode she shares about:
How she turned her $1200 stimulus check into a $1M business Using social media as her sole marketing platform to build a strong following and community Her top tips and the resources she provides to take control of your money
Check out this episode and others on Apple Podcasts, Spotify, & YouTube
This episode is brought to you by:
Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Give it a try at gusto.com/shp.
Links mentioned in this episode
One Million Black Women: https://www.goldmansachs.com/our-commitments/sustainability/one-million-black-women/ Brendan McCoy Advising: https://www.linkedin.com/in/brendan-mccoy-84536162/ Scribe Automation: https://scribehow.com/ Cynthia Nevels: https://www.cynthianevels.com/
Guest Social Media
Website: https://baddiesandbudgets.com/ Instagram: https://www.instagram.com/baddiesnbudgets/ Facebook: https://www.facebook.com/baddiesandbudgetsllc TikTok: https://www.tiktok.com/@baddiesandbudgets YouTube: https://www.youtube.com/@Baddiesandbudgets
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391: Behind The Scenes: I'm Testing A New Email Strategy In My Business
This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media.
In this episode I’m sharing:
How to cultivate an email list of your own, and continuously grow itHow to figure out the best content and offerings you can give your audience How to automate emails, freebies, and paid products
Highlights Include:
1:22 The Value of an Email List4:56 How To Connect With Your Audience 9:12 Automating DM Responses 17:50 Testing Out Ads23:11 Connecting On Different Platforms26:43 Creating Freebies and Paid Products
Check out episode 391 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
SHP Poll Freebie: sidehustlepro.com/poll SHP Newsletter: sidehustlepro.co/newletter Leadpages: https://www.leadpages.com/ Canva: https://www.canva.com/ Convertkit: https://convertkit.com/ Manychat: https://manychat.com/ LinkedIn: https://www.linkedin.com/ Etsy: https://www.etsy.com/listing/1648665610/Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro
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390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level
This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.
In this episode Arsha shares:
How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities
Highlights Include:
07:07 Leaving The Service Industry
10:44 Launching Multiple Businesses At Once
17:14 Creating Multiple Revenue Streams
19:50 Being The Face Of Your Brand
29:33 Creating a Premium Product
30:48 Getting Into Retail
35:33 Creating Brand Partnerships
41:11 Selling On Amazon
45:23 Creating Your Own Path
Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ Capital City Instagram: https://www.instagram.com/capitalcityco Capital City Website: https://www.capitalcity.com/ Arsha’s Instagram: https://www.instagram.com/arshajones/ Arsha’s Facebook: https://www.facebook.com/arshajones Tees In The Trap: https://www.teesinthetrap.com/ Amazon Seller Central: https://sellercentral.amazon.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
Engaged!
Nicaila Matthews Okome is a fantastic interviewer. Some Interviews feel so scripted, but these feel like conversations. Nicaila Listens deeply and asks probing questions that clearly come from her clear wise curiosity. I’ve learned so much!
Hands down one of thee best!
I truly look forward to the episodes! Sometimes I watch on YouTube and then turn around and listen on here because of the gems that are shared. I am going through lot of personal and professional transitions and I listen to the episodes not only for inspo but to see how people work through there problems! Thank you for all you do and the knowledge and kind spirit you share with us! Also your laugh is contagious and definitely makes my day!
My fav!
This is one of my favorite shows for many years now! Keep paving the way for black women!