Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

  1. 448: Breaking My Own Glass Ceiling

    2 DAYS AGO

    448: Breaking My Own Glass Ceiling

    This week we’re changing it up and I’m sitting in the guest chair. In this special “podcast swap” episode of Side Hustle Pro, I’m sharing an interview from the podcast To Tell You The Truth with host—and Podcast Moguls student—Brittany Sharpton. We dive into the concept of self-imposed barriers and how they can prevent entrepreneurs, especially Black women, from realizing their full potential.  In this episode I share: My journey to reclaiming my power in spaces where Black women aren’t usually empowered- and why I’m constantly reminding myself that I’m that girlSteps to take to combat the fear and negative self-talk that often creep inWhat feeds my soul and the lessons I’m learning every day- even as a seasoned entrepreneur Insights from my Podcast Moguls course and how I’ve seen Brittany grow after being a student  Highlights Include: 00:00 Intro 03:30 From corporate to entrepreneur  09:55 The importance of having a side hustle  11:45 Overcoming biases 17:30 How to show up as a working mom 22:00 Getting your mojo back  27:15 Overcoming the limitations of the patriarchy 37:04 Tips to feed your soul 41:15 Beating fear and imposter syndrome Check out episode 448 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Brittany’s Instagram: https://www.instagram.com/britthappenshq/ To Tell You The Truth Pod: https://www.instagram.com/totellyouthetruthpod/ Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ How To Make Money Podcasting Course: https://sidehustlepro.lpages.co/your-first-1000-downloads/ Management Leadership For Tomorrow: https://mlt.org/ Mel Robbins Podcast, Let Go of Negative Thoughts: https://www.melrobbins.com/podcasts/episode-198 Jen Sincero’s Book: https://jensincero.com/ Walk Through Fire: https://www.amazon.com/Walk-Through-Fire-Memoir-Triumph-ebook/dp/B0BXM51HXN Get Good With Money: https://getgoodwithmoney.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

    53 min
  2. 447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

    JAN 29

    447: Harlem’s Fashion Row CEO Shares Her Secret To Sponsorship w/ Brandice Daniel

    This week in the guest chair we have a returning guest Brandice Daniel, founder and CEO of Harlem’s Fashion Row. Brandice launched Harlem’s Fashion Row to bridge the gap between multicultural fashion designers and major fashion brands. From producing top-tier runway events to groundbreaking collaborations—such as her famous partnership with Nike and LeBron James—Brandice ensures Black and Brown designers receive the visibility, mentorship, and retail opportunities they deserve. Growing her business has made Brandice a sponsor and brand partnership expert, and gave me a masterclass for my own sponsorship journey. In this episode she shares: Her road to becoming a household name and partnering with huge names like Nike, LVMH, and GapHow to transition your business from relying on event sponsorships to forming robust partnerships that provide a more stable revenue flowHow she expanded her mission by founding ICON 360, a nonprofit that has raised over $2 million Highlights include:  00:00 Intro 02:05 The evolution of Harlem Fashion Row 08:00 Monetizing collaborations 13:00 The power of telling your own story 17:50 Forming contacts and partnerships  21:00 Creating value for brands 28:30 Diversifying revenue streams 38:30 Power of community in business  44:00 Ensuring a profitable business model 52:15 Tips for entrepreneurs  Check out episode 447 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Skillshare: Take Nicaila’s class and explore thousands more hands-on classes taught by creative experts from around the world. Get one month free at sidehustlepro.co/skillshare. Links mentioned in this episode Brandice’s Instagram: https://www.instagram.com/harlemsfashionrow/ Brandice’s First SHP Episode: https://www.youtube.com/watch?v=MrrXQGFt518 Harlem’s Fashion Row’s Website: https://www.harlemsfashionrow.com/ Brandice’s FREE Sponsorship Book: https://www.smallbusinessbigpartnershipsbook.com/live SHP Website: https://sidehustlepro.co  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

    55 min
  3. 446: Mindset Hacks For Every Business Owner

    JAN 23

    446: Mindset Hacks For Every Business Owner

    This week we’re diving into how to shift your mindset to set yourself up for success. Here’s the thing—I’ve learned over the years that your mindset isn’t just a nice-to-have; it’s the foundation for everything you’re trying to build. Whether it’s pushing past fear to finally launch your business, staying consistent when sales are slow, or silencing that little voice in your head saying, ‘Who are you to do this?’—it all comes back to how you think and how you show up for yourself. In this episode I share: The mindset hacks I use, like reframing limiting beliefs, to conquer my goals How to break down your goals into actionable steps to avoid overwhelm My experience with imposter syndrome and how I continuously overcome it Highlights include: 00:00 Intro 01:00 Battling imposter syndrome 04:14 Breaking free from overthinking 08:05 Confidence is key 14:05 Master Instagram Challenge 17:50 Building mental resilience  21:28 Actionable steps to a mindset change Check out episode 446 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  The Master Instagram Challenge. Your 5-Day ticket to DOUBLE your following and build your brand on Instagram (in just 30 minutes a day). Sign up now https://sidehustlepro.lpages.co/registration-master-the-gram-challenge/. Links mentioned in this episode Master Instagram Challenge: https://sidehustlepro.lpages.co/registration-master-the-gram-challenge/ Side Hustle Pro YouTube: https://www.youtube.com/@SideHustlePro Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ SHP Done Is Better Than Perfect Episode: https://www.youtube.com/watch?v=naMuG3Abzmo SHP Denise Woodard Episode: https://www.youtube.com/watch?v=wjQqNBd8-xA  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

    28 min
  4. 445: Done Is Better Than Perfect

    JAN 16

    445: Done Is Better Than Perfect

    This week we’re diving into one of my favorite mantras: Done is better than perfect. I was inspired by my decision to relaunch my Master the Gram Challenge. It’s been years since I last did it, and I had to remind myself to push forward without overthinking. I’m breaking down how I got it off the ground and the lessons I’ve learned along the way.  In this episode I share: How to break out of the cycle of overthinking or perfectionism and take actionWhy clarity is key and how to make sure your audience knows what your product is, who it's for, and how it helpsThe step by step process of setting up operations for your products, including exactly what resources I used to set up the Master The Gram landing page Highlights include:  00:00 Intro 03:00 Setting up operations 06:00 Setting up marketing 09:30 Taking action is better than perfect 12:00 Tweaking after feedback 16:00 Having an accountability partner 20:00 Mastering self-talk 25:00 Walking through a sales page 33:00 Setting goals for the year Check out episode 445 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features. Links mentioned in this episode Master The Gram Landing Page: https://sidehustlepro.co/masterthegram Landing Page Builder: https://www.leadpages.com/ Link Shortener: https://prettylinks.com/ Stripe: https://stripe.com/ Email Service Provider: https://kit.com/ Canva: https://www.canva.com/ My Website: https://sidehustlepro.co My Instagram: https://www.instagram.com/sidehustlepro/ My LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Hosted on Acast. See acast.com/privacy for more information.

    32 min
  5. 444: Five Steps to Finally Launch Your Side Hustle

    JAN 8

    444: Five Steps to Finally Launch Your Side Hustle

    We’re kicking off this new year by welcoming new and returning listeners to Side Hustle Pro with a reminder that it’s never too late—or too early—to pursue a side hustle. Inspired by an email from a listener, I was reminded that my focus on Black women entrepreneurs still resonates with a wide audience, proving that clarity in your target listener doesn’t exclude anyone else who might benefit. In this episode I share the five areas of focus for starting or growing your business in 2025: Get clear on your main priority Choose a channel to showcase your expertiseOrganize your content (you likely have more than you realize!)Trust yourself to figure things out, even when you get stuckInvest in education and resources that level up you and your business Highlights include: 00:00 Intro 03:00 Uplifting women entrepreneurs  05:00 Setting goals for the year 10:30 Five areas of focus for 2025 18:00 The power of sharing your journey 23:00 Overcoming content overwhelm 29:00 Trusting yourself and investing in growth 35:00 Master The Gram Challenge  Check out episode 444 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  Master The Gram Challenge: In this 5-Day Master The Gram Challenge, I'll teach you the exact steps I used to grow my Instagram to over 95K followers, launch a hit podcast, launch digital programs, quit my job to work for myself, and make multiple SIX-figures as a successful entrepreneur. Sign up here: https://sidehustlepro.co/masterthegram Links mentioned in this episode Master The Gram Challenge: https://sidehustlepro.co/masterthegramNicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Nicaila’s LinkedIn: https://www.linkedin.com/company/sidehustlepro Nicaila’s Website: https://sidehustlepro.co/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

    36 min
  6. [BONUS] Master The Gram Challenge To Kick Off 2025!

    JAN 5

    [BONUS] Master The Gram Challenge To Kick Off 2025!

    Are you tired of feeling stuck when it comes to Instagram? Not sure how to use it to promote your business effectively? If creating content feels overwhelming or you’re spinning your wheels trying to figure out what works, this is for you. The Master the Gram Challenge is designed to help you take control of Instagram and finally make it work for you. Join here: https://sidehustlepro.co/masterthegram In Just 5 Days, You’ll Learn How To: Attract the right people to build a community (not just followers)Create content that makes people want to buy from youSave time with simple automation and scheduling toolsKnow when (and how) to hire so you can get off the content hamster wheel We'll Cover: Day 1: FollowersDay 2: Content That ConvertsDay 3: Automation & PlanningDay 4: SalesDay 5: Outsourcing & Scaling PLUS! A BONUS live Q&A Call Join me on Friday, Jan 17 at 1:00 PM ET for a live session to get your questions answered You'll Get: ✔️ Daily bite-sized videos delivered straight to your inbox ✔️ My step-by-step strategies to take the guesswork out of Instagram ✔️ The exact tools and templates I use to simplify and save time ✔️ Access to a live Q&A with me on Day 5 Instagram has been the marketing engine behind my email list, podcast, and digital courses for 10 years. It’s a powerful tool that can transform your business when used the right way. This is your chance to master Instagram, connect with your ideal audience, and start making real money in 2025. Ready to conquer Instagram? Claim your spot in the challenge here https://sidehustlepro.co/masterthegram Hosted on Acast. See acast.com/privacy for more information.

    2 min
  7. 443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

    12/18/2024

    443: She Side Hustled Her Way To a Multi-Million Dollar Wine Business (Feat. Whitney Gates)

    This week in the guest chair we have Whitney Gates, an experienced marketing leader turned entrepreneur as co-founder and CEO of Wondry Wine. Her diversified skill set is driven by over 13 years of experience in brand management, shopper marketing and sales across Fortune 200 companies. Rejecting exclusivity, Wondry presents customers with a more approachable, stronger, semi-sweet wine. Drawing inspiration from her disabled uncle’s wine-making journey, Whitney’s hustled her way into becoming a multi-million dollar company in just a few years.  In this episode she shares: How she went from making wine herself and doing door to door selling to launching Wondry online and expanding onto Target shelvesWhat it takes to stand out in a crowded market (and even get a deal with Mark Cuban on Shark Tank)The importance of understanding your customer and adjusting your pitch accordingly Highlights include: 0:00 – Introduction to Whitney Gates 8:17 – Launching Wondry  11:20 – Defining Wondry’s category: wine vs. cocktail hybrid 15:00 – Investing in the business 18:40 – Door-to-door sales and proof of concept 31:00 – Whitney’s Shark Tank experience and partnering with Mark Cuban 34:00 – Becoming profitable and managing costs as you scale 41:00 – Tips for entrepreneurs  Check out episode 443 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Wondry Wine Website: https://www.drinkwondry.comFollow Wondry’s Instagram: https://www.instagram.com/wondrywineSide Hustle Pro Website: https://www.sidehustlepro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoFollow Wondry’s Instagram: https://www.instagram.com/wondrywine Hosted on Acast. See acast.com/privacy for more information.

    46 min
  8. 442: Melyssa Ford on Health, Hustle, and Healing

    12/11/2024

    442: Melyssa Ford on Health, Hustle, and Healing

    This week in the guest chair we have Melyssa Ford, media personality, actress, and advocate known for her dynamic presence in entertainment. With a career spanning television, film, and radio, she has captivated audiences as a host on the Joe Budden podcast and various TV appearances. As a seasoned veteran in media and entertainment, Melyssa mastered the art of pivoting and identifying viable opportunities to launch into new and exciting spaces. In this episode she shares: Her new podcast Hot and Bothered that fosters meaningful conversations about women’s wellness, intimacy, and health Overcoming depression, negative self-talk, and finding grace through personal healingThe many benefits to pivoting several times in her career Highlights include: 00:00 Intro 02:00 Building a film/TV personality  06:00 Being an undocumented immigrant 14:00 Creating her own path 19:00 Battling mental health issues 27:00 Navigating perimenopause 40:00 The podcasting landscape 47:00 Living with a brain injury 1:00:00 Tips for entrepreneurs  Check out episode 442 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Melyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/ Hot and Bothered Podcast Instagram: https://www.instagram.com/hotnbotheredpodcast/ Melyssa’s Website: https://www.melyssaford.com/ ChatGPT: https://chatgpt.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoMelyssa’s Instagram: https://www.instagram.com/melyssaford/ Melyssa’s Twitter: https://x.com/MissMelyssaFord/  Hosted on Acast. See acast.com/privacy for more information.

    1h 9m
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Hosts & Guests

4.7
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About

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more! Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Nicaila Matthews Okome | Side Hustle Pro Media
  • Years Active
    2016 - 2025
  • Episodes
    456
  • Rating
    Clean
  • Copyright
    © 2025 SIDE HUSTLE PRO
  • Show Website
    Side Hustle Pro

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