31 min
Siemens AG Chief Communications Officer, Lynette Jackson Frictionless Marketing
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- Marketing
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.
At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability.
In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication.
Join us as we unpack these topics and more with Lynette Jackson.
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Produced by Simpler Media
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies.
At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability.
In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication.
Join us as we unpack these topics and more with Lynette Jackson.
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Produced by Simpler Media
31 min