Frictionless Marketing

/prompt.
  • 4.8 (38)
  • MARKETING

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication experts can deliver personalized, non-disruptive experiences at peak speed. Listen in for behind-the-scenes stories, expert insights, and discussions on today's best-in-class marketing campaigns. Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules, advertising is no longer the answer, and 'frictionless' frameworks are essential to building your brand.

  1. The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello

    02/28/2025

    The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello

    In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making.  Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making. 00:00 Introduction and Guest Welcome 00:48 Mike Petriello's Journey into Baseball Analytics 02:19 Defining Analytics in Baseball 04:32 The Evolution and Impact of Analytics in Baseball 09:04 Pitching Labs and Technological Advancements 11:08 Incorporating Data into Storytelling and Broadcasting 14:24 The Role of Analytics in Player Contracts and Performance 23:49 Rule Changes and Their Impact on the Game 29:38 The Future of Analytics and AI in Baseball 34:33 Closing Thoughts and Fun Questions Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions.

    39 min
  2. Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care

    12/20/2024 · BONUS

    Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care

    In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System.  Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County.  The episode provides a deep dive into the evolving landscape of robotic surgery and the future of med-tech and AI in the medical field. 00:00 Introduction to Frictionless Medicine 00:13 Meet Dr. Nels Carroll 01:31 Dr. Carroll's Journey into Medicine 02:43 The Role of Education in Medicine 04:11 Patient Concerns and Communication 06:22 Adoption of Advanced Surgical Techniques 07:33 Marketing and Communication in Medicine 10:25 Innovative Surgical Milestones 19:58 Future of Med Tech and AI 25:15 Conclusion and Final Thoughts Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  Produced and distributed by Simpler Media Productions.

    27 min
  3. Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy

    11/27/2024 · BONUS

    Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy

    In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore, a seasoned physician, technology innovator, and Chief Medical Director at TD Bank.  Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub, an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving responsibilities and discusses trends in healthcare, the importance of primary care, and the impact of AI on the industry.  Additionally, he talks about his role at TD Bank, supporting the health and wellness of their employees, and emphasizes the need for a holistic approach to healthcare improvement involving all stakeholders. 00:00 Introduction and Guest Background 00:34 Journey into Telemedicine and Health Tech 02:27 Homecare Hub and Caregiving Advice 04:18 Advantages of Community-Based Home Care 07:27 Challenges and Marketing of Homecare Hub 15:05 Role at TD Bank and Employee Health Initiatives 18:37 Future Trends in Healthcare 26:55 Conclusion and Final Thoughts Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  Produced and distributed by Simpler Media Productions.

    29 min
  4. Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner

    11/08/2024

    Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner

    In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands.  She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program. 00:00 Introduction to Frictionless Marketing Podcast 00:43 Alex Wagner's Career Journey 03:49 Leadership and Team Dynamics 12:52 Brand Purpose and Consumer Engagement 19:30 Measuring ROI and Business Impact 25:14 Values in Action and Corporate Culture 28:09 Fun Conclusion: Reflecting on Personal Preferences Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions.

    30 min
  5. Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence

    10/23/2024 · BONUS

    Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence

    In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it, the discussion also delves into the future of weight management treatments, the exciting developments in the field, and the necessity for preventive healthcare and mindful living.  This insightful conversation provides valuable information on understanding obesity as a disease and the ongoing research and developments in therapeutics. 00:00 Introduction and Welcome 00:57 The Impact of Media on GLP-1 Perception 02:14 Addressing Misconceptions and Side Effects 06:11 Obesity as a Disease: Public Perception and Stigma 10:16 Evaluating New Treatments and Medications 15:38 Future of Weight Management and Preventive Health 18:13 Conclusion and Final Thoughts Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  Produced and distributed by Simpler Media Productions.

    21 min
  6. Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite

    08/21/2024

    Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite

    In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development.  Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management. 00:00 Introduction to Frictionless Marketing 00:06 Meet Jerome Brathwaite: Brand Management Expert 01:09 Diving into the Game Time Glow Campaign 02:48 The Ecosystem Behind the Campaign 04:45 Global Impact and Emotional Connection 08:32 Product Innovation and Market Needs 12:53 Leadership and Mentorship Insights 16:45 The Future of Skincare and Beauty Brands 19:03 Musical Past and Marketing Journey 19:59 Conclusion and Final Thoughts Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions.

    21 min
  7. Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood

    07/30/2024

    Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood

    In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI.  Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace. 00:00 Introduction to Frictionless Marketing 00:01 Meet Amy Atwood: A Journey in Corporate Communications 01:01 Key Themes from the Fierce Pharma PR Communications Summit 01:44 The Role of AI in Communications 03:59 Health Equity and DEI in the Pharmaceutical Industry 06:15 The Importance of Communications in Business Strategy 20:20 Crisis Communications: Best Practices and Insights 22:19 Embracing Failures and Learning from Them 23:07 The Future of Communications: Measurement and Analytics 29:10 Wellness and Work-Life Balance for Communicators 32:10 Conclusion and Final Thoughts Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.

    34 min
  8. Inside-Out Communication: Engaging Employees First and Then Stakeholders

    07/29/2024

    Inside-Out Communication: Engaging Employees First and Then Stakeholders

    In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures.  Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment. 00:00 Introduction to Frictionless Marketing 00:05 Meet Tanya Wymer: A Journey in Corporate Communications 01:08 Tanya's Early Inspirations and Career Path 02:45 Awards and Transformational Work 04:10 Balancing Transformation and Stakeholder Expectations 05:18 Internal Communication Strategies at Biogen 07:31 Employee-Centric Culture and Brand Refresh 15:15 Global Communication Challenges and Strategies 23:38 Creating a Productive and Creative Team Environment 25:37 Looking Ahead: Exciting Projects at Biogen 26:46 Conclusion and Closing Remarks Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.  To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide. Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.

    28 min
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About

Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication experts can deliver personalized, non-disruptive experiences at peak speed. Listen in for behind-the-scenes stories, expert insights, and discussions on today's best-in-class marketing campaigns. Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules, advertising is no longer the answer, and 'frictionless' frameworks are essential to building your brand.

Information

  • Creator
    /prompt.
  • Years Active
    2022 - 2025
  • Episodes
    74
  • Rating
    Clean
  • Copyright
    © Copyright 2025 /prompt.
  • Show Website
    Frictionless Marketing