We're two best friends and inexperienced YouTube creators sharing our wins (and massive failures) as we learn to make non-sucky stuff that matters. Every week Matt Woods and Jake Arent break down brilliant work from their favorite creators, share practical tips to publish videos that resonate with audiences, and deconstruct the hard-won lessons learned by doing — not just talking like a guru.
#17: Why Casey Neistat Told Matt He Doesn't Give Up
Matt met Casey Neistat in Boston and asked him a simple question, "How do you decide to give up on a project and when do you decide to muscle through it anyways?"
#16: How MKBHD Attracted 6.5 Million Subscribers with 3 Simple Video Types
We're talking about how MKBHD (AKA Maques Brownlee) went from an unknown creator to the dominant YouTube tech review channel with 6.5 million subscribers by sticking to 3 simple video types over a stretch of 1,000 videos.
#15: Streamline Your Editing Workflow
We discuss how to streamline your editing workflow to create professional-looking videos that keep your viewers watching all the way to the end.
#14: How Clear Storytelling Can Unlock Unparalleled Growth
Another book review! This time we're unpacking the highlights from Building a Storybrand by Donald Miller and sharing why clear storytelling works as a sense-making device to grow your YouTube channel, business, or anything else.
#13: Channel Teardown: How Rich are They?
Matt and Jake deconstruct the YouTube Channel "How Rich Are They" and discuss how we can add our own personal style and flair to their content.
#12: Demystify Top-Ranked YouTube Videos With These Simple SEO Techniques
We walk through the definitive guide to getting your videos found in organic YouTube search so you can get your videos found and build your subscribers — faster.
A must-listen for content creators and startup founders
I’m a developer with a mobile app and I’m always looking for new tips about how to grow my brand and increase awareness about my app. This podcast is exactly what I’ve been wanting and every episode teaches me something new and exciting!
Authentic and Real
Matt and Jake are refreshing and unique! They inspire you by their action and testimonies. It is a brilliant mix of authenticity and “can do attitude” that makes a concoction of motivation to achieve your goals and aspirations. Thanks for the podcasts, keep them coming!
I have yet to listen to an episode where I haven’t laughed out loud at least once. Matt and Jake have a good dynamic. They are both enjoyable to listen to and informative. It’s really awesome to see two guys my own age share their creative process. After listening to the first episode I took an honest look at myself and some of my creative ambitions. I realized I have no excuse not to make the poetry and creative writing blog that I have wanted to start for years. I am going to do it. Thanks for the encouragement fellas! Keep it up.