300 episodes

The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.

Slow Flowers Podcast Debra Prinzing

    • Leisure
    • 4.6 • 180 Ratings

The Slow Flowers Podcast is the award-winning, long-running show known as the "Voice of the Slow Flowers Movement." Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.

    Episode 662: Flower farming meets the retail flower shop with Little Petal Farm

    Episode 662: Flower farming meets the retail flower shop with Little Petal Farm

    https://youtu.be/lup-FAhWj4s?si=BAyBvf0Cfe8iEp_M









    Going from flower farmer to full-service retail florist and juggling both – is it possible? Hear from Tammy Osselaer, who started Little Petal Farm in 2019 and then in 2022, opened a retail full-service flower shop as an extension of her farm. Learn how she grows all of her flowers during the farming season AND produces floral designs for her community and beyond.







    Tammy Osselaer, Little Petal Farm







    On this podcast, I love it when a listener contacts me with a suggestion for an episode that underscores something I've mentioned, such as an interesting observation or shift in the Slow Flowers Movement.







    Today’s guest did just that. Tammy Osselaer is a loyal Slow Flowers Podcast listener and member who owns Little Petal Farm in Noblesville, Indiana. After an earlier episode when I commented about flower farmers opening companion retail stores, both on farm and as separate businesses, Tammy reached out to introduce herself.







    You Pick Flower Experience at Little Petal Farm







    Little Petal Farm was established in 2019 as a specialty cut flower farm producing high-quality blooms & branches for floral designers, event planners, subscription holders, weddings, and all-around flower lovers.







    Wedding flowers by Little Petal Farm







    Its origins are rooted in Tammy’s personal interest in flower gardening and landscaping, a passion she's had for more than 25 years. After designing, planting and nurturing her own gardens with perennials, flowering woodies and graceful ornamental grasses, she turned that passion into Little Petal Farm, first as a farm; then as a farm plus retail shop.







    A bridal shower centerpiece with flowers grown and designed by Little Petal Farm







    Let’s jump right in and learn about her path to flowers – and how she manages to run two sister businesses that are infusing Noblesville and the surrounding area with locally-grown botanicals.







    Find and follow Little Petal Farm on Facebook and Instagram.







    As mentioned, the Indiana Peony Festival is coming up this weekend, May 18th, so if you’re in the area, find Tammy and say hello!















    This Week's Good News









    https://www.youtube.com/live/OlHwLBVQrnI?si=reIDrZSvvYk8aSUq









    I want to share an important piece of news, a major milestone for the Slow Flowers Movement. Last week, we celebrated the 10th Anniversary of the launch of slowflowers.com!







    One decade ago, on May 8th 2014, we launched slowflowers.com just before Mother’s Day, as a free, nationwide online directory with more than 200 listings of florists, shops, studios, and farms with local, seasonal, and sustainable flowers.







    It all began with the book – Slow Flowers – which was published in the spring of 2013, quickly followed by the debut of the Slow Flowers Podcast. The Slow Flowers Movement was born with the book, the podcast, and slowflowers.com, and what an amazing decade we’ve experienced ever since! As part of my announcement last week, I shared these observations:







    We have achieved so much in the Slow Flowers Community during the past decade – and we have YOU to thank. Your shared passion for promoting local, seasonal, and sustainable flowers has propelled Slow Flowers to become an international phrase, used in millions of hashtags around the world.  #slowflowers has generated more than 200 million social media impressions in the past four years alone.







    The term is much more recognizable and powerful that merely using “local flowers,

    • 39 min
    Episode 661: Spring Tune-Up for Florists, Shops, and Studios with Althea Wiles of Rose of Sharon Floral Design Studio

    Episode 661: Spring Tune-Up for Florists, Shops, and Studios with Althea Wiles of Rose of Sharon Floral Design Studio

    https://youtu.be/NruZ1TOx0fo?si=NybN1qvv9X1LEC6x









    You love floral design, but running a business is so not your thing! Longtime Slow Flowers member Althea Wiles has been there, too. She knows how many of us started out because we love flowers, but then realized there's so much more to the business than just making pretty things! Althea joined us recently at the Slow Flowers Member Meet-Up to share her Spring Tune-Up tips for your floral business and we’re bringing the conversation with you today.







    Rose of Sharon Floral Design Studio and founder Althea Wiles







    Today’s guest, Althea Wiles, is the creative force behind Rose of Sharon Floral Design Studio and J. Althea Creative, based in Springdale, Arkansas. With a Bachelor of Arts degree from Hendrix College, an Arkansas Master Florist Certification and 30 years of experience, she orchestrates 75-100 weddings and events annually, receiving industry accolades and shaping a lasting legacy. As the education director of J Althea Creative, she imparts her expertise to mentor budding florists, cementing her reputation as a visionary and influencer in the field. She annually contributes striking installations to the Art in Bloom exhibit at Crystal Bridges Museum of American Art, further solidifying her impact on the industry.







    Wedding flowers (left) and centerpiece (right)







    When Althea and I were brainstorming about her presentation for the April Slow Flowers Member (virtual) Meet-Up, we decided to take some of the content of her coaching sessions and distill it down to one hour. She has discovered that many floral pro’s have an abundance of creative design skills, but are juggling time is spent on paperwork, office work, accounting, management, writing proposals and interacting with clients—pretty much everything except design.







    More floral design by Althea Wiles, Rose of Sharon Floral Design















    Thank you to our Sponsors







    This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







    Thank you to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their Spread the Hope Campaign where customers purchase 10 tulip stems for essential workers and others in their community. Learn more at redtwigfarms.com.







    Our next thank you goes to the Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.







    Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.















    Join Us!















    Today, you heard from one of our members who shared her expertise at the April Slow Flowers Member Meet-Up. And now, I want to give you a head’s up about the next member meet-up, comping right up on Friday, May 17th – postponed by one week to accommodate for Mother’s Day.

    • 1 hr 3 min
    Episode 660: Flower Farming in Los Angeles: Meet a trio of growers behind an upcoming flower farm tour as they discuss the unique character of urban flower farming in Southern California

    Episode 660: Flower Farming in Los Angeles: Meet a trio of growers behind an upcoming flower farm tour as they discuss the unique character of urban flower farming in Southern California

    https://youtu.be/VzIieyJw-bU?si=B48N4DXiiHZkyx15









    Meet three of the flower farmers behind the bountiful LA Flower Farm Tour, as eight woman-owned urban flower farms come together to open their gates to the public on May 4th. These growers, including three Slow Flowers member-owned farms, will welcome Los Angeles flower lovers and gardeners to wander through their fields and get to know the farmers behind the blooms.















    We’re previewing the upcoming Los Angeles Flower Farm Tour – a journey through the lesser-known world of local blooms being cultivated throughout the City of Angels.















    The May 4th, self-guided tour reveals the magic of locally grown flowers and the importance of supporting community agriculture. Their blossoms aren't just beautiful; they represent a commitment to sustainability and a connection to the land.







    Tour-goers will meet the farmers, making important connections and learning about the dedicated female farmers behind the blooms, including their craft, their passion, and the stories that make each petal special.







    Kathleen Ferguson at Frogtown Flora LA







    Hannah Melde-Webster of Golden Heron







    Today’s guests include Kathleen Ferguson of Frogtown Flora; Hannah Melde-Webster of Golden Heron; and Jen Britton of Bloomtown Flower Co. The three women gathered in Jen’s studio to record our conversation, which you’ll see in the accompanying video version of this episode.







    With the ultimate goal of simply celebrating the beauty of spring, their hope is to raise awareness of locally grown blooms and inspire others to start their own gardens too. With land access being so limited in Los Angeles, these farmers each beautifully display ways in which micro farms can thrive within an urban landscape.







    I want to mention a special thank you to Shannon Tymkiw of FlowerBox Studios and Farm. She is a longtime, Pasadena-based farmer-florist and Slow Flowers member who first suggested that I feature the tour today. Thank you, Shannon; we appreciate your support!































    After the tour was announced, the RSVP’s came flooding in and, as you’ll hear in our conversation, it is now over-subscribed at 800. There is a waiting list and I’ll share that link in today’s show notes.







    As guests chart their own course through LA’s floral wonderland, they will also have a chance to take a little piece of each farm home with them. Each farm will have a variety of goods available for purchase, from fresh cut bouquets, u-pick flowers, and potted plants, to handmade goods, treats and beverages.







    Follow the Farms







    Participating Farms and their additional offerings:







    ✨Frogtown Flora (frogtownflora.com) Sweet treats, Frogtown Flora merchandise, ceramics, flowers, seeds, and more!







    ✨Golden Heron (goldenheron.co) U-pick flowers (by appointment), ambient set by S.E. Webster, baked goods by Mimsy’s Munchies, food by Amenohi, ceramics by Gilded Poppy







    ✨Drive By Flora (@drive_by_flora) Flower bunches, ceramics, baby tees, seedlings, snack & treats ✨Bloomtown Flower Co (bloomtownflowerco.com) Plants for sale, flower bunches for sale







    ✨Mamabotanica Blooms (mamabotanica.com) mini garage sale of plants, books, and garden items







    ✨Pia Floral (@piafloraldesign) plants for sale, bouquets, some food and drinks, handmade grocery bags







    ✨Flowerbox Studios + Farms (flowerboxstudios.net) Bouquets for sale, refreshments, a cupcake pop-up

    • 44 min
    Episode 659: Designer Leslie Bennett, co-author of Garden Wonderland and founder of Pine House Edible Gardens and Black Sanctuary Gardens

    Episode 659: Designer Leslie Bennett, co-author of Garden Wonderland and founder of Pine House Edible Gardens and Black Sanctuary Gardens

    https://youtu.be/WBxatSDZgjE?si=DELFNNCQoG5l4a34









    Leslie Bennett believes that gardens are for all. In Garden Wonderland, this celebrated landscape designer treats us to an accessible garden-making approach to create our own plant-based spaces, spaces that provide sustenance, beauty, and wonder. Her new book will inspire your own garden journey as you gain more than a pretty landscape and redefine your relationship with nature.







    Leslie Bennett of Pine House Edible Gardens (c) Rachel Weill







    It is with much personal joy that I welcome back Leslie Bennett to the Slow Flowers Podcast today. As a past guest of the podcast and a speaker at the first Slow Flowers Summit in 2017, many of you already know about this gifted human.







    Inside the pages of Garden Wonderland, by Leslie Bennett & Julie Chai (c) Rachel Weill







    You probably have read about Pine House Edible Gardens and Leslie’s soulful and soul-fulfilling gardens in top design publications, but now, with her brand new book, Garden Wonderland we can read about Leslie’s garden-making philosophy and principles in her own words. Garden Wonderland is co-authored with Julie Chai and features photography by Rachel Weill.







    More inside pages from Garden Wonderland (c) Rachel Weill







    Leslie joined me last week to talk about her approach to garden design as we paged through the book together. Leslie most recently appeared on this podcast in 2020 to talk about her very personal initiative Black Sanctuary Gardens. And what a treat to have her share Rachel’s photography and the stories Leslie and Julie wrote about two of those garden projects during today’s conversation.







    Lush and verdant Garden Wonderland projects by Pine House Edible Gardens (c) Rachel Weill







    Please join me as we dive into the wonderland of gardens, formed through the vision, heart, and soul of Leslie Bennett. Along the way, you’ll learn how Leslie integrates her personal leadership style into running a dynamic design/build/maintain landscape design business, a decidedly female-centric approach that I find truly inspiring.







    Order Garden Wonderland here







    Find out more from Pine House Edible Gardens







    Listen to our 2017 Slow Flowers Podcast interview with Leslie Bennett















    Thank you to our Sponsors







    This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







    Thank you to Longfield Gardens, which provides home gardeners with high quality flower bulbs and perennials. Their online store offers plants for every region and every season, from tulips and daffodils to dahlias, caladiums and amaryllis. Check out the full catalog at Longfield Gardens at longfield-gardens.com.







    Thank you to Rooted Farmers. Rooted Farmers works exclusively with local growers to put the highest-quality specialty cut flowers in floral customers' hands. When you partner with Rooted Farmers, you are investing in your community, and you can expect a commitment to excellence in return. Learn more at RootedFarmers.com.







    And thank you to Johnny's Selected Seeds, an employee-owned company that provides our industry the best flower, herb and vegetable seeds -- supplied to farms large and small and even backyard cutting gardens like mine. Find the full catalog of flower seeds and bulbs at johnnyseeds.com.

    • 1 hr 3 min
    Episode 658: Meet floral marketing strategist Sahid Nahim, host of YouTube’s The Bloom Show

    Episode 658: Meet floral marketing strategist Sahid Nahim, host of YouTube’s The Bloom Show

    https://youtu.be/Ktb2fJ8-ty8?si=AzSIqzvwDl4XSGJ7









    On Slowflowers.com there are several search categories to help visitors find flower farms, florists, suppliers and other floral businesses, and one of those – business consulting and development services -- was originally inspired by my conversations with Sahid Nahim of New Bloom Solutions, today’s guest. Join us as we discuss branding, social media, and other ways you can market your floral enterprise.















    With an emphasis on helping floral business with B2B marketing, New Bloom Solutions is a media consultancy that provides a full menu of services, including website design, SEO management, content creation through videography and photography, plus brand promotion, recruitment, networking opportunities and more.















    Today we’ll meet Sahid Nahim of New Bloom Solutions as we discuss how to expand your network and increase your sales.







    Sahid is co-president of sister companies, 'Above All Flowers' and 'New Bloom Solutions'. With two decades of floral industry experience, Sahid started his career with major international brands and has since collaborated with global leaders like Fleurmetz, Chrysal, and Cal Flowers. His passion drives innovation and strengthens connections in the floral world.You can watch Sahid behind the microphone on 'The Bloom Show,' a live YouTube platform where he highlights industry pioneers. The show has been filmed at major global conventions, including in the U.S., Holland, Ecuador, and Colombia.















    RESOURCES: Download the free 2024 floral event calendar – including the Slow Flowers Summit







    FLORIEXPOThe code for free entry: Bloom2The Boot Camp: 25% off is NewBloom















    Thank You to Our Sponsors







    This show is brought to you by Slowflowers.com, the free, online directory to more than 750 florists, shops, and studios who design with local, seasonal and sustainable flowers and to the farms that grow those blooms. It’s the conscious choice for buying and sending flowers.







    And thank you to Store It Cold, creators of the revolutionary CoolBot, a popular solution for flower farmers, studio florists and farmer-florists.  Save $1000s when you build your own walk-in cooler with the CoolBot and an air conditioner.  Don't have time to build your own?  They also have turnkey units available. Learn more at storeitcold.com   







    Thank you goes to Red Twig Farms. Based in New Albany, Ohio, Red Twig Farms is a family-owned farm specializing in peonies, daffodils, tulips and branches, a popular peony-bouquet-by-mail program and their bouquet-giveaway program that allows customers to buy a 10-stem tulip bouquet for others in their community. Learn more at redtwigfarms.com.







    And thank you to Seattle Wholesale Growers Market, a farmer-owned cooperative committed to providing the very best the Pacific Northwest has to offer in cut flowers, foliage and plants. The Growers Market’s mission is to foster a vibrant marketplace that sustains local flower farms and provides top-quality products and service to the local floral industry. Visit them at seattlewholesalegrowersmarket.com.























    I’m so glad you joined us today! The Slow Flowers Podcast is a member-supported endeavor, downloaded more than one million times by listeners like you. Thank you for listening, commenting and sharing – it means so much. As our movement gains more supporters and more passionate participants who believe in the importance of our domestic cut flower industry, the momentum is contagious. I know you feel it, too.

    • 46 min
    Episode 657: Meet Michelle Kenny, executive director the new Pacific Northwest Florists Association

    Episode 657: Meet Michelle Kenny, executive director the new Pacific Northwest Florists Association

    https://youtu.be/_7u2Mp8pf5U?si=riSrYytQLDkc4SBe









    We believe in community here at the Slow Flowers Society and today’s guest does too, as she has a mission to support florists and the floral Industry within the Pacific Northwest Region. Meet Slow Flowers member Michelle Kenny, founder of the new Pacific Northwest Florist Association based in Portland, Oregon.







    Many state florist associations are thriving, but as changes occur in the floral marketplace, others have ceased operations. Today, you’ll learn from Michelle Kenny, co-founder and executive director of the new Pacific Northwest Florist Association, a community to support and promote florists in Oregon and Washington.







    Michelle Kenny, executive director of the PNW Florist Association







    Membership in the Pacific Northwest Florist Association is open to any individual in the florist industry in the region. The association provides networking, support, education and an opportunity to showcase and promote the talented florists in Oregon and Washington. People working in the horticultural and allied industries are also invited to join and I know we have many Slow Flowers, including our society, that are part of this effort to support the growth of the floral marketplace here in the PNW.







    Michelle and I first met in 2017 at the Bouquets of the Heart auction in Portland, which was held to raise funds for The Bloom Project. Michelle was one of several guest florists who took inspiration from a featured artwork to create an arrangement. It was a fabulous event and I was there to act as emcee to introduce the florists and the pieces they created.







    Michelle is the owner of Goose Hollow Flowers, a Portland-based full-service florist, and we were so happy she joined Slow Flowers as a member. It made sense because of her close relationships with many of the growers at the Oregon Flower Growers Association, where local flowers are available at the Portland Flower Market.







    Fast-forward and a few years ago, and having survived/endured the COVID challenges, Michelle decided to act on a long-held dream of starting an association for florists. With seed funding from the Portland Flower Market, Michelle formed a board, passed articles and bylaws, and launched PNW Florist Association last fall. They recently received approval for their 501 c 3 nonprofit status as an association.







    Here’s a bit more about Michelle:







    After spending a decade working for Marriott hotels in 1996, and with a lifelong passion for floral design, gardening, and events, Michelle took the plunge and bought Goose Hollow Gardens in 2007 all while on maternity leave.







    The first year as an owner, Michelle trained extensively with her mentor, Jeanie Gray, a florist and artist. Michelle brought her past experience in hospitality as an event planner, wedding coordinator and convention sales manager to her new venture and in 2013, re-brand her shop to Goose Hollow Flowers, named after one of downtown Portland’s neighborhoods.







    As a small floral shop owner, Michelle saw the need to bring back a new and improved floral association to help support, benefit and showcase the local floral talent in the area. Most importantly, she is excited to connect like-minded professionals to be part of a rich and vibrant community and founded the Pacific Northwest Florist Association.















    Upcoming PNW Florist Association Events







    Wonder of the Woodlands book by Francoise Weeks







    As we discussed, PNW Florist Association has a sustainability initiative that will be the focus of a weekend of Earth Day programming on April 20-21. On Saturday,

    • 36 min

Customer Reviews

4.6 out of 5
180 Ratings

180 Ratings

Littlepetalfarm ,

Four years of great info for my business!

I have listened to Slow Flower podcast every since I started my business 4 years ago. I definitely look forward to each episode and value the informative information in each episode. I love Debra’s genuine love for the flower business and her sincere approach with each guest. Looking forward to the hearing the next podcast and using the podcast to grow my business.

Occoastgirl ,

Interesting and informative

I am not a pro flower grower, but I am an avid gardener and lover of flowers. I have also been interested in having a green burial for a couple of decades now and am a sustainability devotee. I found the podcast episode “Farewell Flowers” to be so informative and I learned a lot about sustainable flowers in general and the application to funerals in particular. I have shared this with friends just so they too can be aware and make informed plans for their final decision.

Rootiekazoo ,

Hail Storm

Feeling very blessed during this Lenten Season to have found this Podcast. Thank you, ladies kindly. You’re both gems. Thanks too for sharing the “hail storm.” 🤣🌱🕊

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