48 min
Small Business Digital Marketing - 2021 and beyond The Summit Podcast
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- Management
Small businesses are the backbone of American commerce and COVID has impacted them all differently. Survival is a matter of doing the things others are not capable of doing.
Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting. In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months. Listen in has he shares from his experience on how small businesses can compete without breaking the bank.
About David M. Somerfleck
David began studying web design in the early nineties, during the earliest days of the internet.
He quickly realized that without SEO, content marketing, social media content distribution, and a smart layered marketing plan moving strategies forward, a website in and of itself simply would not do much to help the average small business owner.
David worked for multiple agencies as a freelancer, staffer, Project Manager, Team Lead, writer, editor, and wearing many other hats. Eventually, David had amassed several decades of experience, working with non-profits, business owners of all kinds, while still working for digital marketing (or “web agencies”) of all kinds until finally starting a solo consultancy in early 2019.
Now, David’s semi-retired, enjoying life with is lovely wife, but still ready to help today’s committed business owner make the transition from being operational to establishing sustained profitability and self-reliance.
David enjoys hiking, horseback riding, learning new languages, studying technology and business trends, watching Bloomberg and Cheddar, practicing aikido, and helping entrepreneurs reignite their passion for change.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show
Small businesses are the backbone of American commerce and COVID has impacted them all differently. Survival is a matter of doing the things others are not capable of doing.
Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting. In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months. Listen in has he shares from his experience on how small businesses can compete without breaking the bank.
About David M. Somerfleck
David began studying web design in the early nineties, during the earliest days of the internet.
He quickly realized that without SEO, content marketing, social media content distribution, and a smart layered marketing plan moving strategies forward, a website in and of itself simply would not do much to help the average small business owner.
David worked for multiple agencies as a freelancer, staffer, Project Manager, Team Lead, writer, editor, and wearing many other hats. Eventually, David had amassed several decades of experience, working with non-profits, business owners of all kinds, while still working for digital marketing (or “web agencies”) of all kinds until finally starting a solo consultancy in early 2019.
Now, David’s semi-retired, enjoying life with is lovely wife, but still ready to help today’s committed business owner make the transition from being operational to establishing sustained profitability and self-reliance.
David enjoys hiking, horseback riding, learning new languages, studying technology and business trends, watching Bloomberg and Cheddar, practicing aikido, and helping entrepreneurs reignite their passion for change.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show
48 min