The Summit Podcast Kyle Hamer | Hamer Marketing Group

Small businesses are the backbone of American commerce and COVID has impacted them all differently.  Survival is a matter of doing the things others are not capable of doing. 

Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting.  In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months.  Listen in has he shares from his experience on how small businesses can compete without breaking the bank.

About David M. Somerfleck
David began studying web design in the early nineties, during the earliest days of the internet.
He quickly realized that without SEO, content marketing, social media content distribution, and a smart layered marketing plan moving strategies forward, a website in and of itself simply would not do much to help the average small business owner.
David worked for multiple agencies as a freelancer, staffer, Project Manager, Team Lead, writer, editor, and wearing many other hats. Eventually, David had amassed several decades of experience, working with non-profits, business owners of all kinds, while still working for digital marketing (or “web agencies”) of all kinds until finally starting a solo consultancy in early 2019.

Now, David’s semi-retired, enjoying life with is lovely wife, but still ready to help today’s committed business owner make the transition from being operational to establishing sustained profitability and self-reliance.
David enjoys hiking, horseback riding, learning new languages, studying technology and business trends, watching Bloomberg and Cheddar, practicing aikido, and helping entrepreneurs reignite their passion for change.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show (https://www.buymeacoffee.com/summitpodcast)

Modern marketing in 2021 is going to look different than at the beginning of any other decade.  2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes.  This shift caused challenges to find and reaching your audience through normal outreach activities.
What's a marketer to do?  In this conversation with Chris Walker of Refine Labs, we discuss the state of marketing, go-to market models, outreach culture, and building a performance-based marketing team.  You might be surprised how this conversation from 2019 resonates and hits home in the wake of COVID.


About Chris Walker
Chris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.

Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show (https://www.buymeacoffee.com/summitpodcast)

COVID hit small businesses hard across America.  In states like California businesses were all but shut down by the stay at home and closure orders.  All is not lost, especially if you listen to this episode on preparing your business to compete locally.

It's been said to be an expert you need to be able to share knowledge effortlessly.  In a world of SEO experts, Steve Wiideman stands apart and this episode he shares simple, quick, and free tips on how small businesses can survive and thrive during the pandemic.  His love for food and local shops drives his message as he showcases tricks for getting noticed and to return the phones to ringing.

Steve's expertise helps companies like IBM, Walt Disney, Applebees, IHOP, and others put together SEO and Content strategies to help the most popular pages rank.  Even if you're not a small business, you're going to love how simple the strategies are for long term success.  Listen into to find out about the future of SEO, voice search, and where content is headed. 

About Steve Wiideman
Steve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.
Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.
These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.
While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.


About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show (https://www.buymeacoffee.com/summitpodcast)

Marketing is simple and digital marketing is simpler.  All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale.  Not so fast.

Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly.  What may surprise you is CRO is more entailed than changing a button color, adding better sales copy, or changing photos - great conversion rate optimization is built on a solid foundation and culture.

We sit down with Guido Jansen to get into what really matters for great CRO.  Guido shares the four pillars of conversion rate optimization, where the journey to success really starts, and how to build a team passionate about finding the best outcomes.

About Guido Jansen
Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on E-commerce. As a freelance consultant he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.

Since 2008 Guido’s work included many Magento projects, he is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019 he also hosts the popular weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, e-commerce, conversion optimization and experimentation cultures so we’re happy to have him at our event!

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show (https://www.buymeacoffee.com/summitpodcast)

Taking a business from 1M to 10M is filled with common obstacles.  All of these obstacles can be avoided, but only if you have the formula.  Regardless of market dynamics if you're looking to break through and make this year your best, you'll never find more sound advice than what is being shared by Josh Long.

Josh is the author of Bottleneck Breakthrough - The 6 Levers of Business Growth, and in this episode, he's sharing his strategy for helping businesses experience wild success.  In this episode Kyle and Josh discuss:
The growth leversHow to apply the leversWhere to turn when you're in a rutWhat are the signs you're missing an opportunity?Why business owners don't need to feel tethered to their business
About Josh Long
Josh Long is a consultant who focuses on helping B2B companies in the $1 million to $10 million range breakthrough their current revenue plateaus and unlock rapid growth. Through his experience as an entrepreneur, marketing director for a company owned by Chet Holmes and Tony Robbins, and consultant, he has developed the Bottleneck Breakthrough Method. It has proven to be the most reliable method for unlocking rapid growth for his clients while reducing the risk of wasted capital in the process.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show (https://www.buymeacoffee.com/summitpodcast)

The world is filled with stories that transform industries.  The story of how 20 refugees transformed the nail industry will keep help you see what curiosity can do for your career, your team, and for an industry.

TedX speaker Van DuMone shares her story and tips on how you can use curiosity and happiness to move into your life's work. 

About Van DuMone
Van is the founder of worksmart. A progressive team development and leadership training consultancy that utilizes creativity, play, and experiential learning to evolve mindset, skill sets, and behaviors in the workplace. Her work is built on the foundation that we are all creative, good ideas can come from any level of an organization, and by cultivating idea sharing in the workplace, everyone has a chance to have their voice heard. And when that happens - company culture, performance, and innovation can skyrocket! She recently shared her work in a TEDx Talk titled, ‘What if? The Life Changing Power of Curiosity’.
Van studied Psychology at the University of California, Santa Barbara and earned her MBA from Pepperdine University. With over 15 years of corporate and start-up experience, Van actively works to rewrite the way we apply creativity in the workplace, inviting clients to think with their hands and use right brain creative tools to disrupt traditional training methods. Her clients include gamechangers such as Google, LinkedIn, and Pandora.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.
Support the show (https://www.buymeacoffee.com/summitpodcast)