Smart Chickens is intentionally a quirky, yet intelligently poised dialogue b2b podcast. In this podcast, you will hear insights and uplifting stories of creativity, persistence, and professional insights to get better through your diverse experiences.
We will share meaningful dialogue to positively impact diversity in thinking and inclusion by dispelling stereotypes, tackling biases, and providing best practices to achieve greater cultural workplace competence to drive innovation and growth.
Our weekly goal is to unpack the real stories of our diverse guests in B2b moving towards b2H and dive into their unique journeys of success.
We highlight both the wins and losses, what strategies worked, and how their “different way of thinking” made them, their teams, and overall their companies better.
Thoughtful Diversity, Inclusion, and Equity = Innovative, Kick-Ass Workforce Culture & World Class Companies
We will learn about the real-life journeys of successful trailblazers spanning different industries and business disciplines from entrepreneurship,cultural arts,sports and how diversity in thinking has helped them reach the top along their way.
How has their origin story shaped them and their journey in business and life
1. What book recommendations and advice do they have for aspiring entrepreneurs, business professionals, artist, and thought leaders
2. What they are experiencing now within their industry and growth strategies
3. How they have honed into their diversity as one of their superpowers
4. How they are pivoting or getting better during these unchartered challenging times
John Rougeux VP of Marketing Strategy: How to Create a Category Design Business Strategy
In today’s episode, we have a very special guest John Rougeux, VP of Marketing Strategy at Bomb Bomb, where he’s focused on re-humanizing the way people do business through personal, 1-1 video. As VP Marketing Strategy, he’s leading their content team on category design, strategic messaging, positioning, and content strategy.
We discuss his entrepreneurial background which includes being a successful founder of Causely, where he built the world's first SaaS platform to help SMBs generate referrals using cause marketing.
He oversaw all growth efforts and recruited over 6,000 SMBs to join our community, raising over $2 million for charity in the process. He built our marketing processes and the team from scratch. They were awarded #1 Place to Work in Kentucky in 2016 and received recognition from Entrepreneur and Outside Magazine for having a great company culture.
Causely was acquired by SkyFii a cloud-based software helps you streamline operations, drive marketing results, and improve the visitor experience.
In 2018 he led the team as VP of Marketing North America, before his recent role as VP of Marketing Strategy at BombBomb. He is also the co-host of the B2B Growth podcast.
We have a very real and candid conversation around his view of Category Design as a unique path to differentiate your organization in an ever-increasingly competitive and noisy market.
He also dives into his founder journey using Category Design with Causely and how he’s shaping Bomb Bomb's strategic marketing growth via the lens of Category Design.
How to Leverage Venture Capital to Grow, Whether as a Founder or Investor with Sergio Marrero of RBL1.com
In this episode we have a very special guest Sergio Marrero, Managing Partner of Rebel One Ventures, he is a serial entrepreneur, founder, investor, TEDx speaker, and coach who graduated from the Harvard Business School and the Harvard Kennedy School of Government. He previously worked at PepsiCo, Teach For America, and the Deloitte Consulting Strategy Operations group. While in graduate school he conducted his thesis on venture studios and accelerating impact innovation at the intersection of business and government. He set up operations for two funds each raising $100M, produces a VC and CEO LiveStream Series called RBL1 Live and is Managing Director of Rebel One - a double bottom line investing fund and investor network accelerating rebels innovating for a better world.
We have a very real and candid conversation around his view of VC funding for both investors and founders of color, why he believes there’s a lack of diversity and low percentages of access to funding for POC founders, and how his VC funding online programs are helping change those numbers.
He gives us some of his book recommendations to get 1% better and he shares the advice he would give a younger Sergio Marrero if he could go back to the future.
Kathy Fasanella: The Changing Landscape of Mentoring and Hiring in Healthcare
In today’s episode, we have a very special guest Kathy Fasanella, she’s a female pioneer in healthcare, a graduate of the Milken Institute of Public Health - ranked 12th in the country and mentor for their graduate MHA programs.
She has worked 30+ years in the healthcare industry in diverse roles. She was the Vice President of many global Insurance companies, Optum Healthcare, Cigna corporation among others.
In addition, she was the COO of one of the largest Multispecialty groups in the US. In addition, she founded a startup company and was able to grow it to approximately 6 figures.
Today she is the owner and the president of MyHireRoads.com whose purpose is helping all levels of job seekers to get hired. She also oversees the mentoring program at GWU graduate school mentoring students to enter the healthcare field.
We have a very real and candid conversation around her journey in the private health insurance industry. She shares her experience in the C-suite as a professional woman, working in a very male-dominated industry.
She gives aspiring women in healthcare some advice and insights on how to pursue your career goals in healthcare.
How Professional Soccer Leagues are Opening Up Globally and Their Impact on Sports Culture and Business.
In today's episode, we have an incredible guest, covering a sport that I'm completely fanatical about, which is futbol, the beautiful game, soccer to gringos to US fans of the sport.
Phil Schoen is a professional sportscaster and sports journalist featured prominently on ABC, ESPN, Fox Sports, beIN Sports, SiriusXM, and many more networks, channels, and stations. He’s widely recognized for calling soccer matches such as Super Classicos between Real Madrid and Barcelona alongside the legendary Ray Hudson on beIN sports.
He shares his unique origin journey and shares his POV and insights on the global professional soccer outlook for this season* and 2021 amid C19.
This is part of a candid conversation with Phil where he shares with us some universal insights on how to pursue your career goals while not jeopardizing your health and family-time values.
⚽focus on goals, not the prize
🌍 the changing world of pro sports
📚 book recommendations to get 1% better
Why Being Intentional Is Better than Being Brilliant: Insights Sangram Vagre ABM Category Creator, Chief Evangelist and Co-Founder of Terminus
In today’s episode, we have a very special guest Sangram Vagre, he’s the Chief Evangelist and Co-founder of ABM SaaS Leader Terminus, as well 2x author of the following books: ABM is B2B and Account-Based Marketing For Dummies.
He is also the host and founder of the top 50 business podcast - FlipMyFunnel and because Mr. BOOM has more energy than a pinned up hamster on a mini-treadmill, he JUST LAUNCHED a private b2b marketing and sales leader community.
The Peak Community, a private community for marketers and leaders, focuses on sharing a collective knowledge from the expertise of members with the intention to get 1% better.and host of FlipMyFunnel with 100K community members in marketing and sales,
We have a very real conversation around his journey from India where he obtained his B.S. in Computer Sciences at Nagpur University to obtain his Masters in Computer Science at The University of Alabama, and his career experience throughout his journey from becoming the Co-Founder, CMO and now Chief Evangelist of Terminus an ABM SaaS leader.
We discuss his point of view around AMB, alignment of marketing and sales, how to leverage your superpowers to make your career more enjoyable and productive.
He shares his belief in the power of letting go to watch you grow, not an easy thing for C-levels and A-Type personalities to do, but in his opinion essential for sustained career and personal growth.
We get over 10 quality gems of his insights ranging from what it took to build a category, SaaS platform organization to how to intentionally create successful multiple engagement-driven content programs such as his LinkedIn Live Series, The Peak Community, FlipMyFunnel Podcast and the power that frequency and consistency have to their success.
We chat about where he sees Marketing and Sales evolving in b2b SaaS and ABM’s role in this "happening now" evolution.
He gives us some valuable book recommendations and what he would tell a younger Sangram on a trip with Marty in his Back to The Future DeLorean.
Bryan Smith Co-Founder MyLeon.co Challenging the Employee Engagement Status Quo through AI Powered Individual Employee Tailored Programs
Is Corporate Culture and Employee Engagement Really Meeting Employees Expectations in 2020? Bryan Smith, Co-Founder of MyLeon.com a SaaS AI-Driven Employee Engagement platform shares his POV and also how working with Rio 2016 Olympic Athletes, gives him some unique perspective for the need for a more curated employee engagement experience.
This is part of a candid conversation with Bryan Smith, co-founder of MyLeon dot co, (not com). He shares an interesting conversation around his time as a sports science consultant for U.S. Track and Field working with the U.S. and global Olympic athletes who participated in the Rio 2016 Olympics.
We discuss his point of view around corporate culture and the transformation trends within HR and employee engagement and overall corporate wellness space.
🏃♂️🥈🏃♀️ working with Olympic athletes
🌍origin impacts your entrepreneurial journey
📚 business book recommendations
Bryan explains how he finds top athletes need customized training programs to become world-class athletes is not too different than what employees need to become high performers.
👉 Get more about his employee engagement perspectives and his unique origin story on this week's Workforce pulse episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (digitechy.com/smart-chickens)
You'll also get three books he recommends, which have made him a better leader and more astute with his businesses.
Customer ReviewsSee All
Gianni is an insightful host who knows his marketing
Good podcasts are built around good questions, and Gianni definitely delivers this. Thoughtful and in-depth podcast about all things marketing.