249 episodes

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Smarter Building Materials Marketing Venveo

    • Business
    • 4.9 • 43 Ratings

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

    Trends, Threats and Opportunities in the Building Materials Industry

    Trends, Threats and Opportunities in the Building Materials Industry

    As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.

    • 22 min
    Email Marketing Updates: Navigating New Regulations

    Email Marketing Updates: Navigating New Regulations

    Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.

    • 15 min
    Embracing Innovation: How Distributors Can Enhance Customer Experiences

    Embracing Innovation: How Distributors Can Enhance Customer Experiences

    The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.

    • 21 min
    How Manufacturers Can Be Better Partners For Contractors

    How Manufacturers Can Be Better Partners For Contractors

    Discover how building materials manufacturers can become better partners with contractors by understanding their financial needs. Learn how to connect with and support contractors in their financial and business growth, to build trust, improve product adoption and ultimately increase sales.

    • 14 min
    IBS 2024: Takeaways and Follow-Up Strategies

    IBS 2024: Takeaways and Follow-Up Strategies

    2024’s International Builders’ Show (IBS) was the biggest show in 15 years. The Venveo team is back from Vegas and here to share their takeaways, top booths and biggest trends from this year’s event! We also dive into key ways to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to elevate your brand and drive meaningful connections with your trade show leads.

    • 23 min
    Industry Acquisitions + America is Getting Smaller

    Industry Acquisitions + America is Getting Smaller

    Big shake-ups are happening in the building materials industry. Discover the latest news on major acquisitions and housing market trends that are sending ripples through the sector, along with how strategic partnerships and innovations will redefine the competitive landscape and drive future growth opportunities for your business.

    • 13 min

Customer Reviews

4.9 out of 5
43 Ratings

43 Ratings

Wilderness edge ,

Zach, Beth, and the entire Venveo team are Fabulous Resources

I’ve listened to Zach & Beth over the past year and enjoyed their Smarter Building Materials podcast so much I became a Venveo client. The value and clear guidance their entire team brings is valuable for anyone in the building materials or distribution business space. Keep up the great work!

FraserScot ,

Great resource for building material manufacturers

I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.

The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or marketing) could benefit. Definitely worth a listen.

Chris Dreyer ,

Obsessed!

Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.

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