118 episodes

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Smarter Building Materials Marketin‪g‬ Venveo

    • Management
    • 4.9 • 38 Ratings

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Facebook profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

    The Intersection of Housing and Human Behavior

    The Intersection of Housing and Human Behavior

    How often do those of us in the building industry really consider how humans behave in their built environments? For architects like Dan Swift, it’s always top of mind. He gave us some awesome insights on how building materials brands will need to navigate the very near future of home construction.

    Zach also talked with Dan about how people use the spaces they’re in, and how home design needs to change to accommodate those behaviors.

    • 34 min
    Selling to Multifamily Home Builders: 5 Simple Strategies for Building Product Manufacturers

    Selling to Multifamily Home Builders: 5 Simple Strategies for Building Product Manufacturers

    How effective is your multi-family builder/developer marketing and sales strategy? One size doesn’t fit all. This week, we explore what's happening in the multifamily space, as well as what building materials manufacturers can be doing to better serve and support the needs of developers.

    Zach talks with Michael Padavic, the chief design officer at StoryBuilt. Since Michael is a developer/builder/architect, he offers key insights and advice that building product manufacturers can leverage.

    • 23 min
    Entry-Level Housing: How Building Materials Manufacturers Can Partner With Builders

    Entry-Level Housing: How Building Materials Manufacturers Can Partner With Builders

    The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you.

    This week, Zach talks with Carla Sevilla, owner of Chanticleer Properties and principal of Glenwood Homes, about how building materials manufacturers can navigate (and sell to) builders in the entry-level housing market.

    • 17 min
    3 Building Materials Manufacturers Whose Selling Strategies Are Winning New Customers

    3 Building Materials Manufacturers Whose Selling Strategies Are Winning New Customers

    More brands have realized that their traditional ways of selling building materials to customers just isn’t working. Let’s take a look at three manufacturers whose selling strategies are working, along with some tips to help you sell better.

    This week, Zach and Beth talk with Brett Thorne, operations officer at Thorne Lumber and host of the new podcast Building the Future. Brett offers his insights into the issues lumber dealers and their customers are facing.

    • 19 min
    Apple vs. Facebook: What It Means for Building Materials

    Apple vs. Facebook: What It Means for Building Materials

    Let’s untangle any confusion there might be around Apple’s iOS 14 update. There’s a war between Apple and Facebook right now, and it’s affecting how brands connect with their customers. We’ll uncover how you need to shift your strategy to continue to reach your audience effectively, in light of these changes.

    In this week’s episode, Zach and Beth discuss how the iOS 14 update will change how businesses reach their customers, and how it will impact anyone selling building materials products on

    • 22 min
    Uneducated Economist on the Housing Market, Lumber Prices & the Future of Construction

    Uneducated Economist on the Housing Market, Lumber Prices & the Future of Construction

    Understanding economics in the building materials industry can be like chasing a moving target. But our most recent guest takes the complexity out of that analysis with a non-nonsense, street-level approach. Simon Caron, the Uneducated Economist, joined us to talk about the economy plus key issues the building materials industry faces today.

    • 24 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

FraserScot ,

Great resource for building material manufacturers

I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.

The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or marketing) could benefit. Definitely worth a listen.

Chris Dreyer ,

Obsessed!

Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.

ElTeegray ,

Excellent Listen

Both Zach and Beth do a phenomenal job of keeping the industry informed and connected! They’re entertaining and engaging. Love it.

TJ Shaheen

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