254 episodes
Smarter Building Materials Marketing Venveo
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- Business
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4.9 • 43 Ratings
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The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.
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How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors
AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov discuss some exciting applications of AI with Fran Walker, the Director of Marketing at Trim-Tex.
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AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive
You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against competitors with larger budgets.
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The Biggest Missing Piece in B2B Sales Training
Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.
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The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach
Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.
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Effective Scale and Growth Tactics in Uncertain Economic Conditions
Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.
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Trends, Threats and Opportunities in the Building Materials Industry
As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.
Customer Reviews
Zach, Beth, and the entire Venveo team are Fabulous Resources
I’ve listened to Zach & Beth over the past year and enjoyed their Smarter Building Materials podcast so much I became a Venveo client. The value and clear guidance their entire team brings is valuable for anyone in the building materials or distribution business space. Keep up the great work!
Great resource for building material manufacturers
I’ve been listening to Zack and Beth for a while now and love their content. They have definitely helped me understand some best practices and tactics I can employ. Like a lot of others in this industry, my company does not have a dedicated marketing department. We all end up wearing a lot of hats, so having a resource like this is great to have.
The podcast covers a wide variety of topics, but has leaned a little Residential heavy recently. That being said, anyone in the industry (sales or marketing) could benefit. Definitely worth a listen.
Obsessed!
Started listening to this recently and its been great. Zach & Beth’s show is a must listen for anyone in the building materials space.