9 episodes
Smarter Together: Phase 5’s Market Research Podcast Phase 5
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- Business
Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.
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Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm
Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies
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Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe
Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.
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Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac
An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.
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Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science
Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.
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Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley
Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.
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Episode 4- X4 Summit Highlights, Together with Andreas Noe
Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.