93 episodes

Welcome to the Social at Scale podcast (formerly Engagement Drivers). Host Cameron Brain shares unique strategies and interviews industry experts in high-growth companies about the value of scaling social media in the workplace today. Presented by EveryoneSocial.com. #SocialAtScale

Social At Scale EveryoneSocial

    • Business
    • 5.0 • 8 Ratings

Welcome to the Social at Scale podcast (formerly Engagement Drivers). Host Cameron Brain shares unique strategies and interviews industry experts in high-growth companies about the value of scaling social media in the workplace today. Presented by EveryoneSocial.com. #SocialAtScale

    Leadership Using Employee Advocacy And Seeing The Value Of Social Media

    Leadership Using Employee Advocacy And Seeing The Value Of Social Media

    What is the combined reach of your employees on social media, compared to your company page? Chances are many multiples larger. Colt Technology Services for example – their people have upwards of 2.5 million followers, compared to 300,000 followers for the official brand handle.
    Today's episode of Social At Scale features Jake Potter, Head of Social at Colt discussing all the ways in which B2B and B2C brands benefit from activating their employees as "mini influencers". 
    Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com

    • 27 min
    Individuals Driving Brand On Social And How B2C Can Learn From B2B Success

    Individuals Driving Brand On Social And How B2C Can Learn From B2B Success

    Two social media experts are better than one. Today's episode of Social At Scale is a special symposium conversation featuring colleagues Sabrina Barekzai and Linden Findlater. Tune in to hear their observations and successes of using employee advocacy at Okta and at previous companies of various sizes.
    Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com

    • 32 min
    The Long Term Value Of Partnerships And Social Selling

    The Long Term Value Of Partnerships And Social Selling

    Partnerships are like a minibusiness inside of a business. There is so much opportunity for growth by introducing clients to each other, building better integrations informed by shared users. The horizon of possibilities for developing business through partners is wide open!
    In today's episode of Social At Scale host Cameron Brain hands the mic to Lily Christensen to share her experience and insights about business development in the context of social media, social selling, and partnerships.
    From a partner-strategy perspective what we've learned is when we find another company with a similar ICP, similar goals, and overall vision for this partnership, it's the most effective way to work together. Both from a sales perspective and a product perspective, when everyone is bought into the idea that two tools together are going to directly benefit them, usually against a shared competitor, there's a lot more success that we've found.
    Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com

    • 25 min
    Three Reasons Top Companies Are Leaning Into Employee Advocacy NOW

    Three Reasons Top Companies Are Leaning Into Employee Advocacy NOW

    Awareness, awareness, awareness. This is what we're hearing from our clients who want to build top of funnel presence. But what's the best way to do this when budgets are tight? You know the answer: your people!
    Check out today's episode of Social At Scale to hear what top B2B and B2C companies are doing to achieve growth and build awareness in 2023.
    Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com

    • 7 min
    What Are Companies Investing In To Drive Growth In 2023?

    What Are Companies Investing In To Drive Growth In 2023?

    Where are companies investing to drive growth in 2023, specifically for Marketing and Sales?
    In this episode of *Social At Scale* CEO and Co-Founder Cameron Brain covers four main takeaways for how to leverage employee networks and executives on social to exceed your business goals this year.
    Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com

    • 8 min
    Employee Advocacy And Employer Branding – Bigger Audience More ROI

    Employee Advocacy And Employer Branding – Bigger Audience More ROI

    We all got a decent grip on content production, but what about distribution?

    In this episode of Social At Scale CEO and Co-Founder Cameron Brain talks about how EveryoneSocial solves the latter half of that equation: distribution. The bigger your audience, the more your ROI. Factor this reality into employee advocacy – your employees sharing content, and that limiting factor of distribution suddenly becomes a driving variable.

    Looking to scale your business and drive authentic ROI? Better enable employees to become influencers on social media to help drive marketing, recruiting, and sales growth. Learn more at everyonesocial.com

    • 23 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

CaseyKasem11 ,

Engaging, actionable, and educational

Every episode i listen to i come away with new insights and inspiration to apply to my current role in marketing.

lilmo321 ,

A must listen!

Informative and interesting insights for growing your business and employee engagement!

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Planet Money
NPR
Habits and Hustle
Jen Cohen and Habit Nest
The Prof G Pod with Scott Galloway
Vox Media Podcast Network