238 episodes
SocialMinds - A Social Media Marketing Podcast SocialChain
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- Business
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5.0 • 19 Ratings
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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.
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Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett
Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com. -
SOCIAL IN SIX [078]
In this week’s Social in Six, we’re talking about Meta’s ad-free answer to new EU GDPR regulations, LinkedIn deleting several post types including carousels, and YouTube’s big plan to have you see more Shorts. We also discuss X’s continued throttling of external links, Meta’s commerce partnership with Amazon, and Threads’ long-awaited arrival in the EU (complete with a new feature). G
ot a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com. -
Reddit: How Community Recommendations Lead to Repeat Purchases | Yvonne Quinn, Head of International Marketing
73% of Reddit users follow the guidance of recommendations they receive on the platform - more than an influencer’s recommendation, a TV ad, or a celebrity endorsement. Our guest this week, Reddit’s head of international marketing Yvonne Quinn, says that’s because there’s simply more appetite for - and trust in - peer-to-peer recommendations. The type of recommendations that are happening every day, in over 100,000 communities, on Reddit. In this episode, we discuss how brands can benefit from peer recommendations, why segmentating by demographic is getting less effective, and how online communities are supplementing our offline peer groups.
Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com. -
SOCIAL IN SIX [077]
This week on Social in Six, we talk about the new features Threads is adding (that you’ve seen before), YouTube’s latest update to Community Posts, and X’s plans to hide engagement metrics. We also discuss more lists on Instagram Stories to add to Close Friends, TikTok’s API changes for third-party posting, and the updates to Meta’s generative AI Ads tool.
Got a question or suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.
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SocialChain: How to overcome the disconnect and behind SocialMinds LIVE
SocialChain has had a makeover. Following our first-ever SocialMinds LIVE event, Overcoming the Disconnect, we sit down with our CEO Pete Metcalfe, group strategy director Ric Hayes, and executive creator director Tom Bellamy to learn about the biggest industry shifts behind our latest evolution. Expect to learn how brands can better connect with their people, why it takes a creator mindset to succeed in 2023, and our thoughts after hearing from the likes of Ryanair, Monzo, Specsavers, Pinterest and Sidemen last week.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com. -
SOCIAL IN SIX [076]
It’s time for Social in Six and this week we’re bringing you news of the new Instagram Reels length, the sites that X (formerly Twitter) is limiting the reach of links to, and the possibility of ad-free Facebook and Instagram. We also discuss TikTok’s new plan to provide better conversion data, its update to shopping in the US, and the much-awaited Threads feature rolling out now.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.
Customer Reviews
PHENOMENAL Social Podcast
These episodes are so great to stay abreast current social news! Our agency has used strategies, insights and information talked about on social minds for our clients countless times. 💯 must listen if you’re in the industry. - Josh Robert
Audience first
Found the talk about audience first marketing and social media informative and intriguing.
Great way to stay on top of social!
Love the guests and the ideas they bring to the table. This podcast has consistently been one of the best ways to stay on top of the ever-changing landscape of social media over the last year!
Some good debate/ideas raised and will definitely make you think about how you use social media in marketing, but also how you use social media in your own life!