54 min

Someone Has To Step Up Cool Radio Stories

    • Marketing

Gabe has spent two-decades in radio all at the same place and as a result, he has achieved some great things in some very small towns. Gabe is GM at Paragon Communications in Western Oklahoma. His operation offers advertisers a variety of ways to market including a near dozen video streams of high school sports, various promotional events like Fishing Derbys and classic car shows, and believe it or not a print publication. All driven by the 6 radio stations he oversees in two small markets.
Gabe acknowledges managing people can be a real challenge especially the creative ones, because as Gabe says "Creatives will be creative." He shares his secrets to the hiring process plus the real hands-on training they receive. Listen to learn what he teaches- "precise radio skills."
He calls himself a real "spark plug guy" and it shows in his energy and his success. Gabe is someone doing it all- using modern technology tools combined with old school media while thriving in small market radio.

Gabe has spent two-decades in radio all at the same place and as a result, he has achieved some great things in some very small towns. Gabe is GM at Paragon Communications in Western Oklahoma. His operation offers advertisers a variety of ways to market including a near dozen video streams of high school sports, various promotional events like Fishing Derbys and classic car shows, and believe it or not a print publication. All driven by the 6 radio stations he oversees in two small markets.
Gabe acknowledges managing people can be a real challenge especially the creative ones, because as Gabe says "Creatives will be creative." He shares his secrets to the hiring process plus the real hands-on training they receive. Listen to learn what he teaches- "precise radio skills."
He calls himself a real "spark plug guy" and it shows in his energy and his success. Gabe is someone doing it all- using modern technology tools combined with old school media while thriving in small market radio.

54 min