14 episodes

A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned.

There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood.

Cool Radio Stories is just that cool radio stories from cool radio people.

Cool Radio Stories Cool Radio Streaming

    • Marketing
    • 5.0 • 3 Ratings

A podcast produced by Cool Radio Streaming to serve small to medium size radio market managers and owners. By tapping the deep well of experience of small market managers and owners themselves. To teach, what they have learned.

There will also be interesting tidbits on how to adapt to the ever-changing marketplace whether it's the latest in digital technologies and their impact on the radio station industry or important legal matters that need to be understood.

Cool Radio Stories is just that cool radio stories from cool radio people.

    Radio's Future Foretold

    Radio's Future Foretold

    If you only listen to one podcast this year, this is it.
    Are you responding to the COVID crisis by reducing your rates and hosting a fire sale?
    If you are, you might be missing a huge opportunity to grow your radio station business, so says Gordon Borell, CEO of Borell Associates the nations leading resource on marketing habits and trends of small businesses-in other words your clients.
    Gordon's history is of an early digital adopter who has grown an organization into the most important resource for radio stations looking to stay ahead of the curve.
    Find out why when your SMB clients say they use social media because its free, learn the real costs to share with them. Also, why does Gordon refer to Facebook and other social media as echo chambers?
    The COVID crisis presents the perfect storm (https://www.youtube.com/watch?v=-LFBUrCUi_A) of opportunity or disaster. Gordon explains how to thrive in this environment and set your company up to succeed in the long term. Beware there is more to it than playing everyone's favorite song.
    SHOW LINKS:
    Borrell Associates-The Perfect Marketing Storm of 2020
    https://www.youtube.com/watch?v=-LFBUrCUi_A (https://www.youtube.com/watch?v=-LFBUrCUi_A)
    Borell Associates
    https://borrellassociates.com/promo/new2018/ (https://borrellassociates.com/promo/new2018/)
    SPECIAL $750 Research Offer-Local Advertiser Survey
    https://wordpress.borrellassociates.com/2020-local-advertiser-survey/ (https://wordpress.borrellassociates.com/2020-local-advertiser-survey/)

    • 1 hr 1 min
    Designing Your Digital Strategy, Part 2

    Designing Your Digital Strategy, Part 2

    In this episode, Cool Radio Stories provides you the second part of designing a digital strategy for your radio station. (PART ONE HERE (https://coolradiostories.com/home/digital-strategies-for-radio-stations-part-1/))
    In this conversation with John Wanzung, President and CEO of RadioMax a leader in Mobile App production for Radio stations, we cover mobile Apps and the essence of tying all three parts of your digital strategy (Websites, Social Media and Mobile) together for an effective digital presence that engages your listeners and adds value to your advertising clients.
    We begin today’s podcast with a look at the state of mobile Apps for radio and how Tune IN may not be the best place for your station to be streaming today. We also delve into the elements of a Mobile App that listeners and users are using and how you can use your station’s app to connect with them in all the places they are using the core strengths of radio-Connecting to the community.
    In the end, we tie all of the conversations together to share with you how the three pillars of digital should be used to maximize your station’s presence online and on air.
    Show Notes:
    Radio Max
     https://www.radiomax.co/ (https://www.radiomax.co/)

    • 56 min
    Digital Strategies for Radio Stations Part 1

    Digital Strategies for Radio Stations Part 1

    John Wanzung is the President and CEO of RadioMax a leader in Mobile App production for Radio stations.
    In this exclusive conversation, Cool Radio Stories provides you a two-part podcast on designing a digital strategy for your radio station. We will tackle the three pillars of a digital strategy-Websites, Social Media, Mobile Apps. Then a final conversation on how to tie them all together.
    In part one, we tackle the need for a station website and what the minimal content should be plus some ideas on how to get the site automated with content to keep your listeners engaged. What are your listeners looking for? How do you provide it for them without significant financial commitment?
    The second part of our conversation tackles Social Media. Should your station invest time, energy, and money on Facebook, Twitter or others? If you commit to a social media plan what should your content strategy be? When should you boost posts? How do you engage your P1 listeners and get them to share your content? Who should be responsible for the station’s social media presence?
    Radio Max
     https://www.radiomax.co/ (https://www.radiomax.co/)

    • 50 min
    Starts At The Top

    Starts At The Top

    Is it possible to succeed in a measured market with only two AM signals? Terry Barber not only says it can, but he is also doing it.
    His Cool Radio Story that started on February 10, 1979, is an important one for any radio station owner trying to figure out how to have success when the odds appear to be stacked against you. Terry tends to see those competitive disadvantages as advantages for him. His experience working for the nation’s largest radio companies has lead him back to one of the country’s smallest radio companies-Little Engine Broadcasting. And just like its name, Terry’s stations are the engine that can. Helping his community understand the current pandemic as well as giving a helping hand as well, Terry exemplifies the word local in all he does.
    In this episode, you will learn how Terry:
    Develops long term contracts with clients with branding packages that never expire.
    How Radio creative is the secret sauce of his success.
    How his station connects with people and changes consumers’ behavior.
    His hiring advice is simple-don’t be a PR department
    It’s a story of succeeding against the odds and considering yourself blessed in the end. Terry Barber’s Cool Radio Story is well worth the listen.
    SHOW NOTES:
    Terry's Company:
    https://littleenginebroadcasting.com/ (https://littleenginebroadcasting.com/)
    Radio Partner
    https://archesaudio.com/ (https://archesaudio.com/)
    Ask John Segment:
    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia
    Digging Into Digital:
    Radio Max
    https://www.radiomax.co/

    • 58 min
    Green Light Go!

    Green Light Go!

    What do you want to be when you grow up? When Beth Mann was 8-years old she answered, "I want to own a radio station."
    Her wish came true and she now owns one of the premier small market radio operations in the country. With just one FM license and two AMs in a border town between Kentucky and Tennessee, Beth has built a multimedia powerhouse driven by local initiative and a company motto of "Don't Accept Average."
    Listen to this podcast at your own behest as you you will find the ideas and resources in this conversation mind-boggling and life-changing. Beth's Cool Radio Story will awe you and make you appreciate what is truly possible in our medium.
    Included in this episode, Beth details her company's COVID response and why she insists that this is the moment that will ignite a heyday for radio.
    She breaks down how she built her "other radio station," the company's multifaceted Digital Department. Learn how she combines digital billboards, a 25,000 name email lists, and a Deals program together with online contesting to secure her place in her community's eyes. All while investing heavily in personnel and time on-air to one thing- NEWS.
    It's all here. The inside story of a 3 -time Marconi winner and a true institution in the industry. Listen and learn from Beth Mann.
    Show Links:
    Beth's Radio Station
    https://www.wkdzradio.com/ (https://www.wkdzradio.com/)
    Deals Program
    http://bigdealsmedia.com/ (http://bigdealsmedia.com/)
    Second Street
    https://lab.secondstreet.com/ (https://lab.secondstreet.com/)
    Ask John Segment:
    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia
    Digging Into Digital:
    Radio Max
    https://www.radiomax.co/

    • 54 min
    Resort Radio Success

    Resort Radio Success

    A few episodes ago we titled the show "Be The Mayor," Well this week's guest had already done that. Rick Herrick is the owner of KBHR FM radio in Big Bear Lake, CA, and he is also the town's mayor. This week he shares his Cool Radio Story with us.
    The winner of every major radio station award including- NAB Crystal, Marconi, and the Service To America Award- Rick truly understands the meaning of connecting to the community. Learn how he navigates the tricky hiring process in a resort town where residents can be transient. Also how he bodes into each employee's individual strengths and uses that to build cohesive teams.
    We ask Rick how he is faring during the COVID 19 crisis and his answer will truly surprise you. His station and town are not just surviving but thriving behind a huge community effort he and the radio station helped create.
    Rick's Station
    https://kbhr933.com/ (https://kbhr933.com/)
    Show Link:
    Ask John Segment:
    Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia
    Radio Partner:
    Big Deals Media http://bigdealsmedia.com/
    Digging Into Digital:
    Radio Max https://www.radiomax.co/

    • 46 min

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3 Ratings

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