84 episodes

Welcome to Spill the Ink, a podcast by Reputation Ink that features law firm growth and visibility experts.

Spill The Ink Michelle Calcote King

    • Business
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Welcome to Spill the Ink, a podcast by Reputation Ink that features law firm growth and visibility experts.

    Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning

    Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning

    Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina. She recently guided the 35-year-old firm through a successful rebrand and website redesign and is constantly re-examining Cline’s marketing strategy to meet evolving client needs.
    In this episode, Jill and host Michelle Calcote King discuss Cline’s marketing strategy through the years, including its 2023 rebrand. They also cover how to encourage architects, designers and other subject-matter experts to contribute to marketing initiatives that showcase the firm’s expertise and culture, such as thought leadership and social media.
    Here’s a glimpse of what you’ll learn Who Jill Davis is
    About Cline Design
    Why Cline decided to do a rebrand and how the marketing team approached the project 
    Which marketing tools are the most impactful to Cline’s strategy and why
    Why invest in thought leadership and examples of common challenges
    Tactics for engaging busy subject-matter experts in content creation and marketing initiatives, including thought leadership and social media
    When to use your internal team to produce video content versus hiring a videographer
    How to integrate a public relations strategy into your communications plan
    The benefits of professional organizations like the Society for Marketing Professional Services
    About our featured guest Jill Davis has over two decades of expertise in marketing, including over 10 years of specializing in the architecture, engineering and construction (AEC) industry. Her journey in this sector began in 2013 with HOK in St. Louis, where she played a pivotal role in securing high-profile projects nationwide thanks to her innovative strategies and collaboration with both regional and senior leaders.
    As a Principal and Marketing Director at Cline, Jill spearheads marketing initiatives and strategic planning. Her focus is on nurturing growth and exploring new opportunities that promise a bright future for the firm. At Cline, she finds daily inspiration in the creativity and insight of her colleagues, a talented team of marketers, architects, designers and branding professionals.
    Jill's commitment extends beyond her professional sphere. In St. Louis, she actively participated in the Society for Marketing Professional Services (SMPS), taking on various leadership roles. Her dedication to SMPS continued through her moves to Raleigh and Charlotte, where she serves as the 2024 President-Elect of the Charlotte chapter. Additionally, her alma mater, the University of Missouri-St. Louis, benefited from her contributions as a member of the marketing advisory board, where she mentored students and engaged in the Midwest Digital Marketing Conference (MDMC) scholarship committee.
    Resources mentioned in this episode Check out Cline Design Associates
    Follow Cline Design on Facebook, LinkedIn and Instagram
    Connect with Jill Davis on LinkedIn
    Say hello to Michelle Calcote King on Twitter and LinkedIn
    Sponsor for this episode This episode is brought to you by Reputation Ink.
    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 
    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

    • 28 min
    How law firms are using videos to generate and nurture leads featuring Philip Fairley

    How law firms are using videos to generate and nurture leads featuring Philip Fairley

    You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in new business. You don’t even need to hire a fancy, high-tech production team.
    Philip Fairley helps law firms and attorneys craft and execute video marketing strategies that resonate with target audiences and yield ROI. He and host Michelle Calcote King discuss how to get started, including equipment, where to find regular content ideas, how to set up a shooting location, and the best distribution channels. They cover how law firms can use videos to create touch points with prospects and explain the different strategies behind lead nurturing and lead generation videos.
    Here’s a glimpse of what you’ll learn Who Philip Fairley is
    About The Rainmaker Institute and Rainalytics®
    The types of videos that work (and don’t work) for law firms
    Different methods to shoot, use and distribute short-form and long-form videos
    Essential video equipment to get you started
    How to find content ideas
    Best practices for scripting, recording and distributing videos
    About our featured guest Philip Fairley is president and owner of The Rainmaker Institute, the nation’s largest law firm marketing company that focuses exclusively on client generation, lead conversion and data analytics. During his time at Rainmaker, he co-developed Turbine®, the only software platform that automates the intake process, and Rainalytics®, the only tool that automatically measures all law firm data.
    Philip holds degrees from Northwestern University, Wheaton College and Keller Graduate School, is an NCAA Division I National Debate Champion, and is a recognized expert on intake, lead conversion and innovative video marketing. His and Rainmaker’s expertise have been noted and quoted in the ABA Journal, Entrepreneur, Fortune Small Business, Harvard Management Update, Business Advisor, Chicago Tribune, Crain’s Chicago Business, and Attorney at Law.
    Prior to owning Rainmaker, he was the founder and CEO of two successful companies that specialized in legal tech, cybersecurity and communications. He is married with three children and enjoys the Arizona lifestyle, mountain biking and coaching youth sports.
    Rainmaker has helped more than 23,000 attorneys and law firms grow their businesses by learning and implementing its proven marketing and intake strategies.
    Resources mentioned in this episode Check out The Rainmaker Institute
    Follow The Rainmaker Institute on YouTube, Facebook, LinkedIn, TikTok and Instagram
    Connect with Philip Fairley on LinkedIn
    Say hello to Michelle Calcote King on X and LinkedIn
    Download The Rainmaker’s YouTube Optimization Guide
    Sponsor for this episode This episode is brought to you by Reputation Ink.
    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 
    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

    • 37 min
    Advancing diversity, equity and inclusion opportunities in AEC feat. Tia Perry

    Advancing diversity, equity and inclusion opportunities in AEC feat. Tia Perry

    The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13% of the industry’s workforce but only hold 7% of its jobs. Meanwhile, white workers comprise 77% of the workforce and hold over 80% of all AEC jobs.
    AEC Unites, a nonprofit membership organization, was founded in 2023 to advance DEI in the industry. The organization seeks to be a resource for Black talent to identify career paths and leadership opportunities and to create sustainable opportunities for Black-owned businesses to grow and thrive.
    In this episode, Michelle Calcote King invites AEC Unites Executive Director Tia Perry to discuss the organization’s mission and ongoing initiatives to help workers and businesses and reflect on the challenges AEC firms face in closing diversity gaps.
    (Editor’s note: This interview was recorded in November 2023 and published in 2024. When Michelle and Tia say “this year” and “next year,” they’re referring to 2023 and 2024, respectively.) 
    Here’s a glimpse of what you’ll learn Who Tia Perry is
    About AEC Unites and the organization’s mission
    AEC Unites’ ongoing initiatives, including for Black talent, Black-owned businesses and student populations
    DEI issues that are prominent in the AEC industry 
    What resources exist for workers and businesses
    How diversity gaps can impact a company’s safety culture
    How to improve hiring, advancement and retention practices
    Impacts of unconscious bias on hiring and promotion practices, including during succession planning
    About our featured guest A diversity, equity and inclusion (DEI) leader with over 17 years of association experience, Tia Perry is tasked with bringing the vision for AEC Unites to life by driving equity and inclusion for Black talent and Black-owned businesses in the architecture, engineering and construction community.
    Tia led DEI initiatives as a director at Associated Builders and Contractors (ABC), providing consultative support and leadership to ABC chapters and member companies. Perry began her association career in 2015 with the Transportation Intermediaries Association.
    Tia is an enthusiastic mentor, volunteer and training partner in skilled trades education with the D.C. Construction Trades Foundation and is a youth basketball coach. She earned a bachelor’s degree in psychology from Old Dominion University and recently completed the diversity, equity and inclusion certificate program at the University of South Florida. Perry is also a certified unconscious bias trainer through FranklinCovey.
    Sponsor for this episode This episode is brought to you by Reputation Ink.
    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 
    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

    • 18 min
    How to run a better law firm business with Gary Mitchell

    How to run a better law firm business with Gary Mitchell

    Running a business is hard. Now try being a lawyer on top of it all.
    Having spent 20 years helping law firm owners and senior partners implement strategies that turn their firms into thriving businesses, Gary Mitchell has a treasure trove of knowledge and advice to share about the subject. He and host Michelle Calcote King discuss the many facets of running an effective law firm business, including best practices for efficient management and streamlining operations, leadership excellence, succession planning, and employee engagement and retention.
    Here’s a glimpse of what you’ll learn Who is Gary Mitchell 
    About OnTrac Coach and its coaching programs
    Advice for managing partners on how to amplify their impact
    Why standardized processes and systems are crucial to law firm growth, scaling and profitability
    Common challenges law firms face with employee engagement and how to overcome them
    When is the best time to think about succession planning
    How to successfully transition lateral hires (and mistakes to avoid)
    Common onboarding mistakes that can decrease legal talent retention
    About our featured guest Gary is a highly regarded author, business coach and consultant specializing in professional service firms and small businesses. With over 18 years of experience, he helps his clients unlock their full potential and achieve personal, financial and professional freedom.
    Gary's approach leads his clients to unparalleled success in growth and profitability using proven strategies that encompass business development, HR, leadership, management, marketing, processes, systems, and time and organizational management. He continues to contribute to several business publications and journals and is frequently called upon to guest appear on business podcasts. Gary hosts his own podcast, “The LawBiz™.” He can be reached at gary@ontraccoach.com
    Resources mentioned in this episode Check out OnTrac Coach
    Follow OnTrac Coach on Facebook and LinkedIn
    Connect with Gary Mitchell on LinkedIn
    Say hello to Michelle Calcote King on Twitter and LinkedIn
    Listen to Michelle answer questions about PR for law firms on The LawBiz™ Podcast
    Gary’s book recommendation: “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones”
    Sponsor for this episode This episode is brought to you by Reputation Ink.
    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 
    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
    Transcript [00:00:00] Gary Mitchell: If growth is important, if profitability is important and you do nothing else, do this well. 
    [00:00:07] Announcer: Welcome to "Spill the Ink," a podcast by Reputation Ink, where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now let's get started with the show.
    [00:00:24] Michelle Calcote King: Hey everyone, I'm Michelle Calcote King. I'm your host and I'm also the principal and president of Reputation Ink. We're a public relations and content marketing agency for law firms and other professional services firms. To learn more, go to rep-ink.com. 
    As we all know, running a business isn't easy, much less when you do it alone. And with so many plates to juggle, managing a law firm can leave many law firm leaders stretched very thin. And the industry is evolving so quickly that many law

    • 29 min
    Building genuine connections as business developers and marketers (feat. Michelle Hamilton)

    Building genuine connections as business developers and marketers (feat. Michelle Hamilton)

    Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every stage of the buyer’s journey. 
    Michelle Hamilton, VP of Business Development at Vessel Architecture, talks about how BD and marketing complement each other and how to make genuine connections that go beyond transactional interactions. She and host Michelle Calcote King discuss industry trends, including artificial intelligence (AI) and LinkedIn videos. Hamilton also opens up about her background as a glass sculptor and her recent ADHD diagnosis. 
    Here’s a glimpse of what you’ll learn Who Michelle Hamilton is
    About Vessel Architecture and the architecture firm’s work
    Trends in business development and marketing
    How business development and marketing intersect and complement each other
    Tips for meeting and connecting with architecture, engineering and construction (AEC) professionals
    How to use social media to deepen business relationships and create talking points
    How Hamilton balances her glass sculpting passion and her work at Vessel Architecture
    How Hamilton navigates ADHD in the workplace as a C-Suite professional
    About our featured guest Michelle Hamilton is Vice President of Business Development at Vessel Architecture, a commercial firm renowned for crafting spaces where people flourish. Michelle's dedication to connecting people, places and ideas through creative, collaborative solutions has been a driving force throughout her 29-year career. As a leader in business development, she expertly manages strategic deployment and national relationships for senior living, multifamily, church and corporate sectors. Her skill set includes strategic planning, marketing, contract negotiations and account growth, all in pursuit of her mission to create architecture that deeply enhances the bond between spaces and its users.
    Beyond her professional accomplishments, Michelle is an active contributor to her community. She serves as a local board director for CREW St. Louis, an international commercial real estate organization. Michelle's commitment to empowering the next generation of professionals is also evident in her mentorship of young women embarking on careers in commercial real estate through service as the board liaison to the Young Professionals Committee and Lindenwood University Women's Leadership Board.
    In her downtime, Michelle channels her creative spirit as a glass sculptor. Her works are featured in books, museums, and private and public collections nationwide. See them on her website, Zaximo Studios. An energetic mother and wife, Michelle balances her artistic pursuits with her passion for health, including pilates, vegetable gardening, an appreciation of bourbon, and the practice of transcendental meditation. Reach out to her at mhamilton@vesselarchitecture.com.
    Resources mentioned in this episode Check out Vessel Architecture
    Follow Vessel Architecture on Twitter, Facebook, LinkedIn and Instagram
    Connect with Michelle Hamilton on LinkedIn
    Say hello to Michelle Calcote King on Twitter and LinkedIn
    Sponsor for this episode This episode is brought to you by Reputation Ink.
    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 
    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.

    • 23 min
    AI for law firms: The good, the bad and the future with Jessica Aries

    AI for law firms: The good, the bad and the future with Jessica Aries

    Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are especially cautious due to lingering questions about the legal implications of using AI, particularly related to confidentiality and privacy concerns. Meanwhile, many professionals are exploring how AI might enhance their expertise and simplify workloads. 
    Jessica Aries is one of them. 
    Jessica is a seasoned legal marketer and founder of By Aries, a digital marketing agency specializing in the legal sector. She frequently talks about how law firms can use AI tools to enhance their operations, sharing her insight on social media and at various conferences. In this episode of “Spill the Ink,” Michelle Calcote King invites Jessica to reflect on the evolution of AI tools for legal marketers. They discuss the risks and best practices professionals should keep in mind when using them. They also talk about their favorite AI tools and analyze how AI is changing before our eyes.
    Here’s a glimpse of what you’ll learn Who is Jessica Aries and what is By Aries
    The evolution of AI tools, particularly for law firms
    How your firm can strategically leverage AI to improve workflows
    The risks and drawbacks of using AI as a legal professional
    Best practices for AI writing prompts
    Why smart legal marketers make the AI to ask them questions
    The implications surrounding watermarked AI content 
    A shortlist of Michelle and Jessica’s favorite AI tools
    About our featured guest Jessica Aries, J.D., LL.M., is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable practice. A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities and transform their approach to marketing in an easy and approachable way.
    Resources mentioned in this episode Check out By Aries
    Follow By Aries on Facebook, LinkedIn, Instagram and YouTube
    Connect with Jessica Aries on LinkedIn
    Say hello to Michelle Calcote King on Twitter and LinkedIn
    Sponsor for this episode This episode is brought to you by Reputation Ink.
    Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms. 
    Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.
    To learn more, visit www.rep-ink.com or email them at info@rep-ink.com today.
    Transcript [00:00:00] Jessica Aries: AI is gonna amplify the type of marketer you are, going to amplify the type of lawyer you are. So if you're one who's going to cut corners, it's going to really exacerbate that. But if you're someone who's really going to push the tool and challenge the tool, it's going to amplify that, too, and make you a better marketer.
    [00:00:21]: Welcome to "Spill the Ink," a podcast by Reputation Ink where we feature experts in growth and brand visibility for law firms and architecture, engineering and construction firms. Now, let's get started with the show.
    [00:00:38] Michelle Calcote King: Hey everyone. I'm Michelle Calcote King. I'm your host and I'm also the principal and president of Reputation Ink. We're a public relations and content marketing agency for law firms and other professional services firms. To learn more, go to rep-ink.com. 
    As everyone knows, artificial intelligence has been the topic of con

    • 23 min

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