Welcome to Spill the Ink, a podcast by Reputation Ink that features law firm growth and visibility experts.
Accelerating Business Development for Law Firms With David Ackert of Ackert Inc.
On this episode of the Spill the Ink Podcast, Michelle Calcote King sits down with David Ackert, Founder of Ackert Inc., to find out his approach to business development. They talk about what separates PipelinePlus from other CRMs, the psychology behind lawyers and legal marketers and where technology is heading from here. Stay tuned to learn all this and more!
Cultivating the Next Generation of Lawyers with Wendy Merrill of DRI
Michelle Calcote King takes the time to interview Wendy Merrill, the Executive Vice President of Growth Strategy & Branding at DRI, and get her perspective on the changing world of law. They discuss what DRI offers to defense attorneys, how to use LinkedIn to build your brand and how millennials are changing the landscape. Find out the details on this episode of the Spill the Ink Podcast.
Managing Partner Series: Aaron Y. Strauss of A.Y. Strauss
In this episode of Spill the Ink, Michelle Calcote King is joined by Aaron Y. Strauss, Founder and Managing Partner of A.Y. Strauss, to talk about building your law firm’s brand and culture. Aaron discusses how to succeed and adapt to changes as a young lawyer, what to look for when hiring your team, his social media tips for smaller brands and how to develop a culture that aligns with your firm’s values. Stay tuned!
Managing Partner Series: Ken Levinson, Levinson and Stefani
In this episode of Spill the Ink, Michelle Calcote King sits down with Ken Levinson, Founding Partner of Levinson and Stefani, to talk about the value of finding your niche and the best way to market your business. Ken discusses why having an area of expertise can help your practice thrive, the way that he uses social media and how to market your company — even if you’re not a marketing specialist. Plus, Ken shares his expert tips for adapting to the changing industry of law. Stay tuned!
Managing Partner Series: Jamie Rubin, InfoLawGroup LLP
In this episode of Spill the Ink, Michelle Calcote King is joined by Jamie Rubin, Partner at InfoLawGroup LLP, to talk about how a small law firm can find success. Jamie discusses how he found his niche, the importance of communication with clients and different ways to market your business. Stay tuned for more!
Building Your Personal Brand Through Networking and Business Development
Tune in to this episode of Spill the Ink, where Michelle Calcote King interviews Steve Fretzin, President of FRETZIN, INC. Steve shares advice on personal branding through business development, tips for time management (and other things that law school didn’t teach you) and how to leverage your digital networks. Plus, Steve reveals his process for helping lawyers find their niche. Stay tuned.