57 episodes

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

The Shortlist Middle of Six

    • Business
    • 4.9 • 15 Ratings

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and countless other tactics that architecture, engineering, and construction firms rely on to grow their businesses and build strong brands.

    Brand and Client Perception Surveys

    Brand and Client Perception Surveys

    "How did we do?" It's a question that often remains unasked but holds vital importance. Without periodic touchpoints to gather candid performance feedback, strong relationships and potential repeat work can slip through our fingers. But how do we solicit honest feedback without things getting awkward? How do we select the right questions and deliver them appropriately? And once we have the feedback, how do we distill it into solid findings and actionable recommendations? Launching a clie...

    • 1 hr
    Focusing on Team Strengths

    Focusing on Team Strengths

    From astrology to the Myers-Briggs Type Indicator (MBTI), personality theories offer introspection and insights to deepen our understanding of others. We all recognize that marketing is a collaborative effort, encompassing strategic planning to interview coaching. The beauty of being part of a team lies in having a diverse array of perspectives, experiences, and talents to draw from, yet it isn't always smooth sailing. Differences in personalities can present challenges in understanding prior...

    • 50 min
    What Marketers Want Leadership to Know

    What Marketers Want Leadership to Know

    Marketing departments have the best chance of success when they receive clear communication from company leadership. Whether that's insights (or input!) into the firm's strategic plan, having a voice throughout the pursuit process, or being respected as subject matter experts in marketing, AEC organizations can accomplish more by making simple adjustments to how they work with their marketing teams.A great listen for both company leadership and marketing, Episode 54 of The Shortlist sheds lig...

    • 46 min
    Efficiencies in Proposal Development

    Efficiencies in Proposal Development

    We've all been there; wishing we had an extra 48 hours to hone a proposal's case studies, graphics, and messaging from "great" to "exceptional." But there are ways to tighten up your existing proposal process to give your team as much time as possible to craft impactful content. That often means beginning before the RFP hits the streets, knowing when to put pencils down, and using software and technology in smart ways. In Episode 53 of The Shortlist, seasoned proposal experts, Grace Tak...

    • 47 min
    Overcoming the Fear of Public Speaking

    Overcoming the Fear of Public Speaking

    No matter your position or professional experience, almost all of us struggle with some level of fear and anxiety around public speaking. And from internal meetings, to shortlist interviews, to conference presentations, the AEC industry is full of opportunities (and demands!) to address a group or lead a discussion.How can you break through the nerves, build your confidence, and make sure your message resonates? Join Middle of Six Principals Wendy and Allison as they tackle this challenging s...

    • 44 min
    Client Care, Gifts, and Swag: Hot or Not

    Client Care, Gifts, and Swag: Hot or Not

    It's never too early to start scheming your next client care gift. In Episode 51, Middle of Six marketing and creative strategists, Grace Takehara and Lauren Jane Peterson, share their best practices for executing a thoughtful client care gift campaign, common hurdles, and tips for choosing a gift that resonates. Through insightful anecdotes and industry experiences, Grace and Lauren Jane highlight how curated client gifts and thoughtful messaging can be a pivotal tool in personifying your fi...

    • 51 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

Simmons803 ,

Leading the way!

I love listening to Wendy and her team draw back the curtain and reveal the secrets of the AEC marketing world. They are a genuine and sincere group of some of the hardest working people I know. I feel lucky to be inspired by Wendy everyday.

Richard Anthony Allen ,

All things AEC Marketing

Wendy and her team are top notch - can’t wait to hear what they come up with each week!

Comeflywme ,

So excited for this podcast!

I love this! I’m eager to learn and get some insider tips and tricks. Looking forward to more episodes.

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