Spirit of the Deal

Brandon Handley & Guests
  • 5.0 (15)
  • Entrepreneurship
  • Updated Weekly

Spirit of the Deal is where sales meets soul. Hosted by Brandon Handley, this podcast explores the deeper currents beneath high performance and success—what happens when spiritual alignment, intention, and purpose converge in business. While rooted in the Superhuman Selling framework, each episode goes beyond tactics, tapping into the inner work that unlocks outer results. We're not just closing deals—we're opening portals to our highest potential. Tune in for unfiltered conversations, practical tools, and transformative insights designed to help you sell with power, presence, and purpose.

  1. Jun 29

    Noble Energy Maps: Validating Soul Psychology With Dr. Eleanor Haspel-Portner

    Dr. Eleanor Haspel-Portner doesn't do small talk. Fifty-one years in private practice. Forty-five thousand statistical cases. A PhD from Chicago that taught her the map is not the territory — especially when the territory is the human soul. She sat across from me and told me about the voice. 1974. Transcendental Meditation. A voice in her head that said: Go to Osho's ashram. She laughed at it. Called it woo-woo. She'd already seen enough fake gurus in her Jungian training — professors waxing poetic about numinous experiences who'd never had a single one. "Have you ever had one?" she asked them. Silence. That told her everything. But the voice persisted. She went to India. Alone. Single woman, 1978. A client handed her Osho's book at the gate — same birthday. Coincidence? She doesn't believe in them. She took sannyas. Got a new name: Madhava Asangaro. Divine inconsistency. Osho nailed her in one look. Then she met Marvin. Sitting next to her at a lecture. Same neighborhood in Pacific Palisades. Same circle of healers. Never met. He'd walked away from a chief-of-medicine gig because he couldn't stomach herd medicine. She set a boundary at dinner — he played games with the check, she walked. He chased her. Forty-eight years later, still chasing. Here's where it gets sharp. Ra Uru Hu, founder of Human Design, asked her to validate his system. She ran thirty thousand cases through the grinder. The result? "It's a faulty system. Incomplete. Erroneous. Disempowers people." Five types, not four. Projectors aren't here to wait for recognition — they're here to recognize themselves first. That's the difference between a cage and a compass. She built Noble Energy Maps instead. Eight charts. Starts three months before birth. The only system that treats the prenatal window as sacred architecture. Four worlds — physical, emotional, mental, spiritual — mapped from Kabbalah, I Ching, astrology, and the Tree of Life. Psychology has no language for soul, she says. Dreams are symbolic. The waking mind is sensory. Soul speaks in questions with no visual cues: What do you know now? What do you want? When? Her prescription is brutally simple: morning time with yourself. Gratitude journal with "because" statements — science backs it, cortisol drops, healing accelerates. If you won't give yourself time, why should anyone else? This episode isn't about feel-good spirituality. It's about the architecture of a life that works. The woman who walked into darkness and found light. The psychologist who tested the map against the territory and built a better one. Listen if you're done with borrowed wisdom. Listen if you want the blueprint.   Learn more today:  https://nobleenergywellness.com/

    41 min

  2. Jun 25

    Your Body Is the Subconscious — and Breathwork Is the Command Line

    I just got out of a breathwork session with about 20 people. Twenty different stories. Twenty identities they were dragging around. And nobody in that room needed me to argue with the story. They needed a space in between who they think they are and who they're actually becoming. That's what this episode is about. We're talking about psychological safety — not the buzzword HR version, but the real shit. The kind of safety that lets your nervous system stop scanning for lions long enough to build something new. Because here's the thing: you can't rewire yourself from survival mode. You can't vision-board your way out while your body thinks the mortgage payment is a tiger. I break down why high performers stay stuck with a thousand browser tabs open in their subconscious. Why your brain keeps running worst-case scenarios on autopilot. And how breathwork can shift you from "what if this fails" to "here's how this works" — using your body to change your mind, not the other way around. We also touch the four-minute mile. Roger Bannister. And the guy who just ran a whole marathon at a four-minute-mile pace. Because the impossible becomes regular the second somebody proves it's possible. If you're ambitious, exhausted, and tired of your own mental loops — this one's for you. Talk soon.

    15 min

  3. Jun 14

    The Midnight Call: Why Katie Cluff Still Answers Her Phone

    Katie Cluff didn't plan to spend her life in recovery work. She planned to design interiors. She worked at Baskin-Robbins as a teenager, serving ice cream, dreaming of something different. Then life happened. Her father had 35 years of sobriety. She didn't. She fought the diagnosis for years — "I didn't want to be an alcoholic like my dad." But denial isn't a solution, and by her early twenties, Katie found herself in treatment. The first of many attempts. "For the first several years, I think I was doing it for my dad and not for me." That changed when she had a spiritual awakening during a family dynamics lecture. She saw herself — really saw herself — and for the first time, accepted that she was an alcoholic. Today, Katie is employee #5 at Recovery Centers of America. She's been with the organization since the vision phase in 2014, before the first center opened in 2017. She was there for the first call. The first patient. The first miracle. Now RCA has 12 inpatient treatment centers, and Katie is still answering her phone at midnight. The Consciousness Scale: Brandon's Framework Meets Katie's Work During the conversation, Brandon introduces a "map of consciousness" developed by David Hawkins — a logarithmic scale running from 0 to 1,000 that maps human emotions from shame (20) up to enlightenment (700-1,000). Courage sits at 200. Below that threshold, people are trapped in fear, grief, and apathy. They can't see a way out. Change feels impossible. But at 200 — courage — things open up. Possibility emerges. Someone in that state can finally pick up the phone. "Once you have courage and you step into it, because it's scary, change is scary... it takes some courage to step into the unknown." The problem: courage is fragile. Someone can be at 200 in the morning and back down to 100 by noon. Fear rushes back. Doubt creeps in. Here's what Katie and the RCA team do to keep people in that state of courage long enough to actually take action: How RCA Keeps Callers in a State of Courage When someone calls RCA, they're in a fragile state. They've maybe hit a bottom — a DUI, a relationship falling apart, a moment of raw honesty with themselves. But that moment can evaporate fast. Here's how Katie and the RCA team hold the space: Urgency without pressure — "We need to move fast, but we're not going to rush you." Compassionate tone — "I understand. I've been there." Non-judgment — "No matter how many times you've been before, I'm glad you're alive." Vulnerability — "I'll sometimes share my own experience. I tell them: I've lost everything too." Presence — Sometimes there are no words. Sometimes presence is the whole message. The Eagles Partnership: Breaking Stigma One Tailgate at a Time RCA partnered with the Philadelphia Eagles for a sober tailgate event — and the response was overwhelmingly positive. "The majority of comments were really positive and really pumped. People were saying: this is great for the Eagles, this is great for recovery." The goal isn't to convert people into recovery. It's to normalize it. To show that you can go to a sporting event, have fun, be part of the crowd — without drinking. The alcohol industry has taken an $800 billion hit in recent years. Sober bars are opening. Mocktail culture is trending. The tide is turning. But for people in active addiction, "Miller Time" still feels like the only option. RCA's job is to show them another way. Staff Growth at RCA — From Housekeeper to Executive One of the things Katie is most proud of at RCA: watching staff members grow. There's a man who started as a housekeeper, changing sheets and cleaning rooms. Today he's in a leadership role. Another employee started slicing deli meat at the grocery store. Katie hired him as a recovery support specialist. He became an admissions coordinator. Her nephew started answering phones. Today he's a vice president. "It takes a special individual. It takes a special individual's heart to do this work." RCA doesn't just hire for credentials. They hire for "why." Why do you want to do this work? If the answer isn't coming from a place of service, the job will break you. The Nephew Story — Answering the Call That Was Meant for You Five years ago, Katie's nephew called her. His roommate had overdosed. Katie dropped everything, drove to the apartment, and sat with him. She let him stay on her couch for four days. She didn't have the right words. Nobody does in those moments. But she didn't leave. Today, her nephew has almost 10 years of sobriety. "I was supposed to answer that phone call. I was supposed to. None of the meetings that day mattered anymore." That's the work. Not dramatic. Not glamorous. Just showing up. Being present. Answering the call. You don't have to have it all figured out. You just have to be brave enough to call. https://recoverycentersofamerica.com/

    41 min

  4. Jun 1

    Meir Ezra: Stop Trying. Start Knowing.

    Listen. A former Israeli submarine commander walked into a boardroom at 31 with a hundred million dollar company behind him, and the first thing he told the room wasn't a strategy. It was this: "People who succeed don't try. They know." Here's the reality. You're not burning out because the market is tough. You're not losing deals because the competition is sharp. You're white-knuckling the steering wheel of a car that's already on fire, and the fire isn't external. It's the friction between what you think you know and what's actually true. Meir Ezra is the guy handing out gas masks in a chemical fire. Ex-Navy. Built a $100M empire by 31. Runs 24 companies across 27 countries. Coached over 10,000 people. And his message is the most dangerous one you'll hear this year: Your experience is your biggest enemy. Your mind is a hard drive of limitations. And the only competitive advantage left is learning how to delete it. Pay attention. This isn't "mindset" content. This is biological mechanics for the high-performer who's been vibrating with low-level panic for a decade and calling it hustle. Regulation isn't self-care. It's the only competitive advantage you have left before your heart decides it's done with you. In this episode, you'll learn: Why knowledge equals control equals income—and why you've been operating on bad knowledge your entire career The "fake reality" trap—the thing you're 100% sure is correct, but it isn't bringing the expected result How to actually learn—because if you didn't get 100% in what you learned, you got garbage The physics of the spirit vs. the mind—why energy work is still physical, and what "the mind" actually is Why cause lives in the future, not the past—and how that one inversion rewires your entire operating system The "virtuous loop" of pricing and value—why paying nothing creates a criminal, and paying too little creates stagnation The deal isn't closed by force. It's closed by the guy who isn't vibrating with low-level panic. And the panic? That's just nervous system debt. That's biological bankruptcy. That's your past running your future on a loop you never consented to. Stop trying. Start knowing. Your solvency depends on it. https://www.gprosperity.com/about

    44 min

  5. May 27

    Spirit of the Deal: The Dark Engine of Alex Hormozi

    What happens when the ultimate spreadsheet brain meets the ultimate anabolic heart? In this episode of Spirit of the Deal, we're breaking down the recent sit-down between Alex Hormozi and Tony Robbins. While the rest of the internet was busy pulling out marketing tactics and funnel hacks, we're looking at the actual juice—the psychology, the ethos, and the stark contrast in their operating systems. We explore the "Dark Engine" of push motivation, the trap of sacrificing happiness just to be "useful," and why a comfortable background can sometimes force you to manufacture a hollow drive. Tying it all back to The Science of Getting Rich and Marianne Williamson's Law of Divine Compensation, the reality is simple: if you put out mechanical, transactional energy, you get a highly transactional bank account. Stop operating strictly out of duty. Tune in to find out how to shift from your "Analytical" brain to your "Anabolic" heart, and why finding a "pull" motivation—an anchor greater than yourself—is the only way to avoid winning the game but losing your soul. In this episode, we cover: The Vintage, Vineyard, and Varietal: Why your background dictates your drive. The Dark Engine: Building an empire on anger vs. contribution. The Trap of "Useful": Why Hormozi's "f*ck happiness" mantra leads to apathy. Push vs. Pull Motivation: Why willpower always runs out, and how to find the anchor that pulls you forward. Analytical vs. Anabolic: Choosing which version of yourself gets to negotiate your deals.   Resources Tony Robbins Alex Hormozi The Science of Getting Rich by Wallace D. Wattles Marianne Williamson's Law of Divine Compensation

    19 min

  6. May 18

    Danny Yepez: Building a Safe Container for Altered States

    In this conversation, Danny Yepez, co-founder and co-CEO of Behold Retreats, shares his journey from energy innovation to facilitating transformative plant medicine experiences. He discusses the importance of plant medicine in gaining clarity and perspective, addressing skepticism, and targeting leaders and change makers for transformation. The conversation delves into the rigorous process of preparation and integration necessary for participants, the societal stigma surrounding psychedelics, and the practical benefits of these experiences. Danny emphasizes the significance of trust and readiness in the journey of self-discovery and healing through plant medicine. takeaways Danny transitioned from energy innovation to plant medicine after a personal awakening. He emphasizes that plant medicine is about gaining clarity, not escaping life. Skepticism about plant medicine often stems from misunderstanding its purpose. Targeting leaders and change makers can amplify the impact of transformation. The process of transformation includes rigorous preparation and integration. Integration is crucial for lasting change after the plant medicine experience. Societal stigma around psychedelics is decreasing as they gain mainstream acceptance. Practical benefits of plant medicine include enhanced clarity and intuition. Trust is essential for participants to fully engage in the process. Plant medicine has been used for centuries and is becoming more accessible. Connect with Danny and his team https://www.behold-retreats.com/

    30 min

  7. May 4

    Jeanne Comeau: The Biological Bankruptcy of the Boardroom

    summaryIn this enlightening conversation, Dr. Jeannie Comeau shares her journey from corporate leadership to holistic life coaching, emphasizing the importance of purpose over profit in business. She discusses the shift from fear-based management to a more compassionate and purpose-driven leadership style, highlighting the role of metaphysics in understanding individual strengths and fostering team dynamics. Dr. Comeau envisions a future where businesses prioritize the betterment of humanity, driven by the younger generations' values and cosmic energies. takeaways Leadership should not be fear-based but purpose-driven. Success is not solely earned through education. Fear drives executive decisions more than vision. Operating from scarcity leads to a loss of human potential. Managers play a crucial role in implementing a leader's vision. Understanding individual strengths enhances team productivity. Metaphysics can inform leadership and personal growth. Adding value to others is a core motivation for leaders. The future of business will focus on purpose over profit. Younger generations are driving a new business paradigm. Chapters 00:00 Spiritual Speed Dating: Leadership Insights 01:51 The Shift from Fear to Purpose in Leadership 05:45 The Role of Managers vs. Leaders 09:52 Metaphysics and Leadership: A Personal Journey 19:47 Adding Value: The Core of Purposeful Living 24:38 The Future of Business: A Shift Towards Humanity 28:46 Meta Business: Redefining Success and Profit Where to connect with Jeanne?   https://jeannecomeau.com/

    31 min

  8. Apr 27

    The Snake is a Rope

    Have you ever carried the weight of someone else's limiting belief about you? For years, a single phrase hung around like dead skin: "Great at planning, terrible at execution." Recorded raw and unscripted from the driver's seat on Route 422 just days after successfully hosting the live States Over Struggle summit, Brandon unpacks the mental and emotional friction of bringing an idea into the physical world. This episode isn't about event logistics; it is a masterclass in forced identity shifting. By signing a non-refundable contract and refusing to ask for permission, Brandon cut off the exits and forced himself to become an "event host" before the event even existed. In this episode, we cover: The Delusion of Fear: The ancient Vedanta concept of "the snake is a rope"—why the intimidation of your next big goal is an illusion once you actually walk up to it. Shedding the Dead Skin: How to stop letting old labels dictate your current capacity for execution. The Identity Ceiling: Why you can never outperform your internal identity, and how taking physical action instantly rewires who you believe you are. The Permission Slip: Why waiting for someone to validate your next move guarantees you will stay stuck. Accidental Wisdom: A profound truth bomb from Brandon's son about baking a cheesecake that applies to everything in life. If you are stuck in the planning phase, battling imposter syndrome, or waiting for a permission slip that is never coming—this episode is your manual override. The only thing standing in your way is you deciding to do it. Connect & Discuss: If this episode hits on something you are working through, let's have the conversation. Email: brandon@brandonghandley.com Or reach out directly on TikTok or Instagram.

    19 min
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5
out of 5
15 Ratings

About

Spirit of the Deal is where sales meets soul. Hosted by Brandon Handley, this podcast explores the deeper currents beneath high performance and success—what happens when spiritual alignment, intention, and purpose converge in business. While rooted in the Superhuman Selling framework, each episode goes beyond tactics, tapping into the inner work that unlocks outer results. We're not just closing deals—we're opening portals to our highest potential. Tune in for unfiltered conversations, practical tools, and transformative insights designed to help you sell with power, presence, and purpose.

Information

  • Creator
    Brandon Handley & Guests
  • Years Active
    2020 - 2026
  • Episodes
    274
  • Rating
    Explicit
  • Show Website
    Spirit of the Deal