Spirit of the Deal

Brandon Handley & Guests
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Spirit of the Deal is where sales meets soul. Hosted by Brandon Handley, this podcast explores the deeper currents beneath high performance and success—what happens when spiritual alignment, intention, and purpose converge in business. While rooted in the Superhuman Selling framework, each episode goes beyond tactics, tapping into the inner work that unlocks outer results. We're not just closing deals—we're opening portals to our highest potential. Tune in for unfiltered conversations, practical tools, and transformative insights designed to help you sell with power, presence, and purpose.

  1. 2D AGO

    Why Being a Good Person is the Ultimate ROI W/Andrew Grinbaum

    The Problem with the Grind If you're waking up exhausted, slamming coffee to function and using wine to shut down, you aren't actually "high-performing." You're operating like a glitching biological robot. In this episode, we rip the wires out of burnout culture to see how Andrew stopped the mindless grind and started regulating his system before it completely broke him.   Episode Summary Andrew was a 24-year-old marketing manager in NYC who thought he had the dream career. However, the stress was literally making his teeth ache and his ears ring. Traditional medicine offered steroids, but the real solution was an inward journey into Kabbalah and "spiritual technology." He realized that the body is a sophisticated radar system. If you're out of alignment, your gut will scream at you until you listen. Today, he coaches leaders to stop grinding themselves into the floor and start operating with presence and heart-based service. Core Takeaways 1. Trust Physical Data Physical tension is your body's way of telling you that you're in the wrong place. Listen to somatic responses before they turn into a crisis. 2. The 5-Star Standard B-grade service doesn't generate referrals. Growth comes from a 5-star experience rooted in genuine human care. 3. Tap Your Heart-Brain Logic is only half the battle. Use breathwork to shift your awareness to your heart center for clearer decision-making. 4. Spiritual Resilience Success isn't about never failing; it's about the speed at which you get back up. If you fall 100 times, get up 101. Want to learn more about Andrew's work? Visit SpiritualBiz.org

    43 min

  2. APR 6

    Navigating the Pitfalls of Hustle Culture W Josh Carr

    In this conversation, Brandon G Handley and Josh Carr discuss the challenges of high performance living, the pitfalls of hustle culture, and the importance of self-care. Josh shares his personal journey with health issues, the discovery of hydrogen water, and how it has positively impacted his life. They explore the significance of gut health, stress management techniques, and the power of service and responsibility in achieving happiness. The discussion also touches on networking, building relationships, and practical life hacks for personal and professional growth. Takeaways Hustle culture often leads to burnout and poor health. Self-awareness is key to recognizing when to slow down. Curiosity drives success and problem-solving. Hydrogen water can significantly improve health and reduce inflammation. Gut health is crucial for overall well-being. Stress management techniques can enhance daily performance. Service to others can lead to personal happiness. Networking is essential for business success. Focus on responsibilities to improve relationships. Simple practices can lead to profound insights.  Titles Unlocking High Performance Living Navigating the Pitfalls of Hustle Culture Chapters 00:00 Introduction to High Performance Living 02:50 Navigating Hustle Culture and Its Pitfalls 05:46 The Impact of Stress on Health and Performance 08:35 Personal Challenges and Discovering Solutions 11:43 The Role of Hydrogen Water in Health 14:39 Skepticism and Acceptance of New Solutions 17:43 Understanding Gut Health and Its Importance 20:31 Stress Management Techniques 23:37 The Power of Service and Responsibility 26:39 Networking and Building Relationships 29:39 Final Thoughts and Practical Life Hacks   Connect and learn more about Josh and Echo Water here:  www.echowater.com

    38 min

  3. MAR 29

    You Decide How You Blossom

    What if blossoming wasn't something that happens to you… but something you choose? On the way home from a breathwork session, I saw a woman walking straight down the middle of the road—no rush, no apology, fully in her own lane (literally). Most people? Judging. Confused. But here's what hit me: 👉 She decided how she was going to show up. And that's the point. 🌱 The Core Truth Everyone is operating from their own mental model Most people are unconsciously following rules, patterns, expectations Very few people consciously choose their expression You don't have to copy anyone else's path. You don't have to "blend into the lawn." Because even in a perfect lawn… fairy rings still grow. And those "imperfections"? They're actually signs of a healthy ecosystem. ⚡ Reframe This Immediately Your struggles? → Conditions for growth Your uniqueness? → Part of the ecosystem Your path? → Not meant to match anyone else's The tree doesn't look at the flower and say, "You're doing it wrong." So why are you doing that to yourself? 🫁 Where Breathwork Comes In Breathwork isn't the answer. It's the environment creator. It gives you: Space Stillness Awareness So your natural expression—your blossoming—can actually unfold. 🔥 The Real Takeaway I don't care how you blossom. I care that you do. Stop waiting for permission. Stop copying someone else's bloom. 👉 Look at your life right now: What are the conditions creating? What are you allowing? Because whether you realize it or not… You're already becoming something. The only question is— did you choose it?

    7 min

  4. MAR 23

    The Art of Influence with Patrick Van Der Burght

    Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book 'INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick, is a Founding Member of the Cialdini Institute, the only active Cialdini Institute Licensed Trainer in Australia and New Zealand, and a Certified Online Influence Specialist. He has been teaching ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management. Patrick also co-authored the book 'How to Hear YES More Often' in 2024, and has his own podcast show 'Ethical Persuasion Unlocked'. In this conversation, Patrick Van Der Burght, a leading expert in ethical persuasion and a partner of Dr. Cialdini, shares insights on the principles of persuasion, the importance of ethical practices in influencing others, and the science behind decision-making. He discusses his journey into the field, his connection with Dr. Cialdini, and the practical applications of persuasion techniques in various contexts, including digital environments. The conversation emphasizes the distinction between ethical persuasion and manipulation, the significance of building relationships, and the impact of decision fatigue on sales processes. Takeaways You can be productive without lying or cheating. Authority is a powerful principle of persuasion. Liking influences decisions more than we realize. Forceful sales tactics can damage credibility. Building relationships is key to successful persuasion. Ethical persuasion leads to long-term success. Decision-making is often driven by unconscious processes. Understanding your audience's decision-making system is crucial. Too many options can lead to decision fatigue. Simple changes can significantly improve persuasion outcomes.   "If you want to hear yes more often." "I can get lost editing videos." "I was faced with this challenge." Chapters 00:00 Introduction to Ethical Persuasion 06:14 Patrick's Journey into Persuasion 12:04 Connecting with Dr. Cialdini 15:25 Understanding Ethical vs. Manipulative Persuasion 20:16 Core Principles of Hearing Yes More Often 23:05 Understanding Decision-Making: System One vs. System Two 25:03 The Challenge of Selling: Navigating Indecision 27:25 Sales Cycles: Adapting Strategies for Success 31:16 The Power of Relationships in Persuasion 32:56 Persuasion in the Digital Age: Tips for Online Influence 39:37 Common Pitfalls: What Kills Influence Before It Starts 43:52 Practical Applications: Enhancing Persuasion Skills   https://ethicalpersuasion.com.au/

    47 min

  5. MAR 9

    Exit the grind w Shelley McIntyre

    You've spent decades building a professional fortress only to realize the foundation is made of sand. In the high-stakes theater of enterprise leadership, we're taught to override our biology. We ignore the friction and bypass the nervous system to hit the quarterly target. But eventually, the bill comes due. The internal battery hits 4%, and a specific kind of "soul rot" sets in—where the VP title feels brittle and the meetings feel like a waste of your finite life force. If your internal operating system is crashing every afternoon, you don't need more "hustle." You need a better understanding of your own physics. In this episode, we sit down with Shelley McIntyre, a veteran of the Seattle tech scene who walked away from the corporate machine during the 2020 lockdown. Shelley didn't just change jobs; she reinvented her entire frequency. By using grief coaching as a lens to understand professional change, she helps high-performers navigate the profound loss of identity that comes when you take off the corporate mask. We dive deep into how to stop slogging, start regulating, and reclaim your bandwidth. In this conversation, we explore: The Mechanics of "Soul Rot": Why high-performing environments often lead to a decay of purpose and how to recognize the biological warning signs before you bottom out. Grief as a Tool for Change: Understanding that every career pivot is a process of loss, and why you must acknowledge what you're leaving behind to build something coherent. The Fallacy of Status: How to detach your self-worth from arbitrary titles and "fancy" credentials to find a more grounded, durable sense of presence. Somatic Navigation: Learning to feel for "spaciousness" and a 5% increase in energy as a strategic guide for your next move. Replacing the Social Infrastructure: Why you must rebuild your community and routine outside the office walls to avoid the isolation of the "solo" transition. Stop trying to force a broken system to work. It's time to stop the friction and start the flow. Tune in and learn how to navigate the transition from corporate utility to human resonance. Connect with Shelley: https://burnthemapcoaching.com/

    32 min

  6. MAR 4

    Master Your Internal Map: How to "State Hop" and Choose Your State of Being

    Most people let their nervous system dictate their reality. If they wake up agitated, they stay agitated. If they get irritated, they let it ruin the day. In this episode, we talk about a practice called "state hopping". Think of your internal states of being—like agitation, anxiety, overwhelm, or gratitude—as physical locations on a map, complete with boundary lines. Just like you can choose to cross a county or state line in the real world, you can make the conscious choice to step out of a negative emotional state and into a positive one. Here is what we cover in this episode: The Map Metaphor: How to visualize your emotional states as a map and actively choose where you reside. Physical Tracking: How to locate exactly where you feel gratitude (like your chest and around your heart) versus where you feel irritation in your body. The Practice: How to sit down, unfurl your internal map, and consciously "hop" between different states of being at will. The Universal Mirror: Why who you are being dictates what you emanate, and how the universe reflects that exact frequency back to you. You probably aren't going to nail it the first time, and that is completely fine. It takes purpose and practice. But once you learn how to consciously sit in a state of grace, you stop reacting to the world and start intentionally shaping it.

    5 min

  7. FEB 23

    Jim Marshall: Clarity over force

    Listen. Most of you are out there white-knuckling the steering wheel of your career, wondering why you smell burnt rubber while the competition glides past you. You call it "the grind." I call it high-friction incompetence. You're trying to dominate a market when you can't even regulate your own pulse. It's a bad ROI on your life force. In this episode, we sit down with Jim Marshall. Jim isn't a "thought leader" or a lifestyle guru floating on a cloud of toxic positivity. He's a human development engineer who spent 50,000 hours treating human behavior like a math problem—and he actually solved for x. He's the architect of Septimics: a revolutionary system that takes the messy chaos of human interaction and breaks it down into 35 precise, seven-level scales of natural law. Stop guessing why your team is underperforming or why your personal relationships feel like a high-stakes negotiation with no leverage. Jim provides the biological GPS to help you identify exactly where you are on the map of human potential, so you can stop forcing outcomes and start navigating with coherence. In this session, we map out the internal physics of: The Scale of Basic Purposes: Why being "Normal" is a 30% demographic trap of conformity that's killing your bandwidth. The Gradient Principle: Why most high-performers fail by trying to jump from "Level 5" to "Level 1" and end up with a total nervous system crash. Natural Law over Force: How to use Septimics as a diagnostic tool to eliminate friction in your deals, your marriage, and your own mind. The Winner's Paradox: Distinguishing between the hollow pursuit of status and the resonant clarity of true conquest.   The deal isn't closed by force; it's closed by clarity. If you're ready to stop the internal static and start operating with bio-electric precision, pay attention. Jim is handing you the blueprints to the human machine. Don't be the "Normal" who ignores them.   Connect with Jim today

    33 min

  8. FEB 16

    Shift the Thinking Behind the Tactic

    Listen close. You're currently vibrating at a frequency that has served you well, but it has reached its limit. You've optimized the system, but you haven't changed the system. You're hitting the glass like a fly in a boardroom, thinking that more effort—more "grind"—is the way through. It isn't. That's just friction. And friction is a heat loss you can no longer afford. The core of the issue isn't your activity log or your CRM hygiene. It's your internal architecture. We're talking about the difference between polishing a machine and upgrading the physics it runs on. Here is the reality of the shift from a veteran's perspective: The Permission Trap: Most high-performers are actually high-level order takers. You think you're being consultative, but your nervous system is stuck in "permission-seeking" mode. This creates a subtle static that clients feel. When you shift from asking questions to making assertions—using a "Straw Man" framework—you regulate the room. You take the cognitive load off the client and place it on the paper. That's leverage. First-Order vs. Second-Order Change: First-order change is tactical. It's doing more discovery, refining the deck, or "working harder." It's an optimization of the status quo. Second-order change is systemic. It's a quantum leap. It's changing the thinking behind the tactic. It's moving from "doing sales" to "being the solution." The Cognitive Load Tax: Your clients are drowning in data and starving for clarity. When you show up asking them to do the heavy lifting of "figuring it out," you are adding to their dysregulation. By doing 80% of the thinking for them, you create resonance. You become the "eye of the storm" in their chaotic fiscal year. Identity Fluidity: The biggest barrier to your next $100k or $1M isn't a lack of skill; it's an attachment to who you were when you were successful last year. To triple the outcome, you have to let go of the "Engineer" or the "Consultant" identity. You have to be willing to feel "uncomfortable as hell" while your system recalibrates to a higher bandwidth. The bottom line is this: You don't need more bandwidth; you need a more coherent signal. You are currently efforting against the window because it's what you know. But the exit isn't through the glass—it's through the shift in your internal state. Stop trying to "crush" the market and start regulating your approach. The "Human Physics" takeaway: Momentum doesn't come from force. It comes from the removal of resistance. When you lead with assertion and lower the client's cognitive load, the friction vanishes. That's where the leap happens. Are you ready to stop beating your wings and actually fly?   Resources & Frameworks Mentioned: Notable People: Price Pritchett, Gary Halbert, Brandon G. Handley. Brands/Organizations: Cisco, Fortune 500. Books & Frameworks: U-Squared (Price Pritchett), First-Order vs. Second-Order Change (Systems Theory), Straw Man Proposal, Cognitive Load Theory, CCNA (Cisco Certified Network Associate). Concepts: Human Physics, Somatic Intelligence, Nervous System Regulation, Bandwidth, Resonance.

    16 min
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About

Spirit of the Deal is where sales meets soul. Hosted by Brandon Handley, this podcast explores the deeper currents beneath high performance and success—what happens when spiritual alignment, intention, and purpose converge in business. While rooted in the Superhuman Selling framework, each episode goes beyond tactics, tapping into the inner work that unlocks outer results. We're not just closing deals—we're opening portals to our highest potential. Tune in for unfiltered conversations, practical tools, and transformative insights designed to help you sell with power, presence, and purpose.

Information

  • Creator
    Brandon Handley & Guests
  • Years Active
    2020 - 2026
  • Episodes
    99
  • Rating
    Explicit
  • Show Website
    Spirit of the Deal