How Top Startups Grow Pawel Grabowski

FACT: Video is taking over content marketing.
But it’s not just because we create more videos. Our audiences seem to prefer this form of consuming content, too.
But how do you use video to grow a startup? Where do you start? How do you pick topics to cover?
In this episode of How Top Startups Grow, I chat with the amazing Craig Hewitt about exactly that.
We discuss how Craig uses video to promote his company, Castos.com, his setup and workflow, and an absolutely amazing AI-driven process for outlining videos.

Can you grow a startup by focusing on fewer growth channels? 
Spoiler: Absolutely! (In fact, my guest advises you to do exactly just that.)
In this episode, I chat with Jack Paxton, the founder of Vyper.io and Hyax. We dive deep into the importance of figuring out what aspect of your product is essential for customers, the benefits of focusing on just one or two growth channels, and how to test your product idea when you have no actual users.
Enjoy!

Sounds like a pipe dream, right?
100% traffic growth year on year.... 350% increase in trial users signing up directly on blog articles within the same timeframe....
And yet these are the exact results my guest's company achieves. 
In this interview, we dive in pretty deeply into how they're doing it, from how they structure the SEO strategy to execution. 
It's super exciting stuff. 
Enjoy!

Can you achieve incredible organic growth by focusing on building a brand first? Absolutely, and my guest on this episode—Andy Chadwick from Keyword Insights—tells a fantastic story of how they did just that. Plus, you get to hear about the strategies that absolutely failed, and even cost Keyword Insights a good chunk of money. 
Oh, and you also learn about a rap battle with a giant in their niche... 
Enjoy.
 
Chapters:
(00:19) Building Organic Growth With Keyword Insights(12:48) Effective Marketing Strategies and Failures(25:09) Managing Expectations and Growth in Business(31:25) The Future of Content Marketing and Trends

Is it possible to say no to pretty much all typical startup growth strategies and still achieve phenomenal growth? In this episode, I’m chatting with Marko Saric from Plausible Analytics, a fantastic web analytics startup that achieved just that.  Highly recommend listening.

This is the first interview I’ve conducted for Stacking Pancakes, and it turned out to be an incredible one. 
In this episode, I’m chatting with Jane Portman, the CEO of Userlist, a fantastic email marketing automation startup about what it was like for them to get into SEO. Discover how Userlist launched and built their SEO program, what challenges Jane and her team encountered, and how they are scaling their efforts now.