329 episodes

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Startups For the Rest of Us Rob Walling

    • Business
    • 4.9 • 673 Ratings

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

    Episode 715 | Best Uses of the Internet, a Book about Selling Your Company, and a Circus Show

    Episode 715 | Best Uses of the Internet, a Book about Selling Your Company, and a Circus Show

    In episode 715, Rob Walling is joined by Dr. Sherry Walling to discuss a variety of topics. They chat about two recent and meaningful interactions made possible by the Internet, the motivations behind organizing and performing a circus show, and they chat about upcoming launches on the horizon – new books and courses for SaaS founders.



    Episode Sponsor:





    We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.



    Here are five reasons why you should consider working with Lemon.io.




    The time from your request to getting a candidate is just 48 hours.



    Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 



    They only provide senior devs, with an average of 7 years' experience.



    Their talent pool covers more than 300 dev languages & frameworks.



    Your hire comes with a zero-risk, replacement guarantee.




    Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.



    Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.



    As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups



    Topics we cover: 




    4:00 – Examples of thoughtful, nuanced Internet interactions



    8:12 – Impacting people you otherwise couldn’t online



    15:12 – Dr. Sherry Walling’s circus show motivation



    21:53 – The psychology of business exits



    25:27 – Commonalities across founders considering exits



    31:11 – Speaking to the whole lifecycle of a SaaS business




    Links from the Show: 




    Apply for MicroConf Masterminds before June 12th 2024



    Sherry Walling (@sherrywalling) | X



    Sherry Walling (@dr.sherrywalling) | Instagram



    TinySeed



    Discretion Capital



    Before The Exit by Dan Andrews



    Episode 532 | The Art of Selling Your Business with John Warrillow



    The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD and Rob Walling



    Enter your email at Robwalling.com



    Sign up for the Zen Founder newsletter




    If y

    • 35 min
    Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

    Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)

    In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).



    Episode Sponsor:





    Is your outsourced development team dropping the ball?



    Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.



    DevSquad provides an entire development team packed with top talent from Latin America. 



    Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.



    You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 



    Get the committed, responsive development team that your business deserves.  



    Visit DevSquad.com/startups and get 10% off the first three months of your engagement.



    Topics we cover: 




    3:45 – How to navigate acquiring a competitor



    6:34 – How to transition the newly acquired customers into your product



    9:58 – HIPAA compliance for a bootstrapped MVP



    13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM)



    19:01 – How do I find a developer co-founder?



    28:03 – Can I find data on SaaS app store spending?




    Links from the Show: 




    MicroConf Mastermind Program



    TinySeed



    MicroConf Connect



    The SaaS Playbook by Rob Walling



    Start Small Stay Small by Rob Walling




    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



    Subscribe & Review: iTunes | Spotify | Google

    • 31 min
    Episode 713 | Our Top 5 Takeaways from MicroConf US 2024 (with Arvid Kahl)

    Episode 713 | Our Top 5 Takeaways from MicroConf US 2024 (with Arvid Kahl)

    In episode 713, Rob Walling is joined by Arvid Kahl to share their experience from MicroConf US 2024 in Atlanta. They each discuss their top 5 moments, ranging from Dr. Sherry Walling’s talk on motivation to Ben Chestnut’s chat with Rob onstage. They agree that there’s nothing quite like being in the room with everyone and soaking in all the interactions outside of the official talks. 



    If you missed the event and had some MicroConf FOMO, make sure to sign up for our email list to be notified when the tickets for our next event go on sale.! 



    Click here to watch Rob’s Fireside Chat with Ben Chestnut!



    Episode Sponsor:





    We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.



    Here are five reasons why you should consider working with Lemon.io.




    The time from your request to getting a candidate is just 48 hours.



    Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 



    They only provide senior devs, with an average of 7 years' experience.



    Their talent pool covers more than 300 dev languages & frameworks.



    Your hire comes with a zero-risk, replacement guarantee.




    Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.



    Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.



    As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups



    Topics we cover: 




    1:05 – Key takeaways from MicroConf 2024



    3:45 – Dr. Sherry Walling’s talk on motivation



    7:02 – Stephen Steer’s sales scripts talk



    9:25 – Live valuation of a business by Quiet Light Brokerage



    12:23 – Micro excursions that allow founders to connect with one another



    14:09 – The hallway track outside of the venue



    15:53 – ”Nothing beats being in a room”



    19:22 – Lack of hierarchy among founders



    22:38 – Lianna Patch’s copywriting swipe file



    23:50 – Ben Chestnut is just like one of us



    29:50 – Don’t get stuck with MicroConf FOMO




    Links from the Show: 




    MicroConf Europe | Dubrovnik  - October 6 - 8, 2024



    MicroConf US 2025 Waiting List



    Arvid Kahl (@arvidkahl) | X



    The Entrepreneur’s Guide to Keeping Your Sh*t Together by Sherry Walling, PhD and Rob Walling



    Sherry Walling (@sherrywalling) | X

    • 34 min
    Episode 712 | Revisiting Burnout + Updates on My Progress in 2024 (A Rob Solo Adventure)

    Episode 712 | Revisiting Burnout + Updates on My Progress in 2024 (A Rob Solo Adventure)

    In episode 712, join Rob Walling for another solo adventure. He starts by revisiting past predictions and provides an update on how he successfully staved off full burnout. Rob then gives updates on this podcast, the progress of TinySeed and MicroConf, and teases two new books that he’s working on.



    Episode Sponsor:





    Is your outsourced development team dropping the ball?



    Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.



    DevSquad provides an entire development team packed with top talent from Latin America. 



    Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.



    You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 



    Get the committed, responsive development team that your business deserves.  



    Visit DevSquad.com/startups and get 10% off the first three months of your engagement.



    Topics we cover: 




    1:21 – Revisiting past predictions and reporting back on burnout



    2:45 – Revisiting predictions for SaaS bootstrappers in 2024



    5:29 – Twitter changes hands in 2024?



    6:29 – Reducing travel to quell burnout on the horizon



    11:45 – State of Startups For the Rest of Us 



    14:40 – TinySeed invested in over 170+ companies



    17:54 – First annual TinyFest



    18:42 – TinySeed Tales Season 5



    19:50 – The SaaS Playbook and my next two books




    Links from the Show: 




    MicroConf Connect



    TinySeed



    The SaaS Playbook by Rob Walling



    Start Small Stay Small by Rob Walling



    Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024



    Vertical SaaS vs Horizontal SaaS - Which is More Profitable?



    State of Independent SaaS



    MicroConf Mastermind Program



    TinyFest Unwrapped: Inside Our First-Ever Founder Conference and Retreat in Cancun

    • 28 min
    Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

    Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)

    In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.



    Episode Sponsor:





    We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.



    Here are five reasons why you should consider working with Lemon.io.




    The time from your request to getting a candidate is just 48 hours.



    Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 



    They only provide senior devs, with an average of 7 years' experience.



    Their talent pool covers more than 300 dev languages & frameworks.



    Your hire comes with a zero-risk, replacement guarantee.




    Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.



    Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.



    As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups



    Topics we cover: 




    2:00 – Strategies for finding your first users when you don’t have an audience



    10:42 – Positioning yourself to compete well against others



    12:25 – Jumping into SEO before having a product



    18:42 – Exporting No Code projects



    24:15 – Choosing between a vertical or horizontal product spinoff



    33:55 – Building a B2P, “business to prosumer” product



    42:53 – How to make lower pricing tiers work outside of B2B




    Links from the Show: 




    MicroConf Connect



    Ruben Gamez (@@earthlingworks) | X



    SignWell



    TinySeed



    Bubble



    MicroConf YouTube channel



    State of Independent SaaS



    Episode 216 | How a Single Founder Launched a 7-Figure SaaS App (with Nate Grahek)



    Sticky 

    • 51 min
    Episode 710 | Is Coding Dead?, The "Right" Tech Stack, Funded Competition, and More Listener Questions

    Episode 710 | Is Coding Dead?, The "Right" Tech Stack, Funded Competition, and More Listener Questions

    In episode 710, join Rob Walling for another solo adventure where he answers listener questions. He answers whether you need a burning passion to be successful in entrepreneurship, and how that relates to developing a product alongside a day job. Rob also discusses competing against VC-backed companies, learning to code in the age of AI, and how much risk lies in IP theft when building your SaaS.



    Episode Sponsor:





    Is your outsourced development team dropping the ball?



    Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.



    DevSquad provides an entire development team packed with top talent from Latin America. 



    Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.



    You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 



    Get the committed, responsive development team that your business deserves.  



    Visit DevSquad.com/startups and get 10% off the first three months of your engagement.



    Topics we cover: 




    3:00 – Reacting to needing a burning desire for entrepreneurship



    5:20 – Maintaining a day job to enable space for entrepreneurial pursuits



    8:52 – Balancing build speed vs. scalability with your tech stack



    10:30 – The April Fools Episode



    12:55 – Competing against VC-backed companies in a “hot” space



    18:34 – Is learning to code dead?



    27:33 – Risk in SaaS of IP theft




    Links from the Show: 




    MicroConf Connect



    Episode 704 | Landing Pages, Buying a SaaS, the Right Tech Stack, and More Listener Questions



    Episode 706.5 | Rethinking My Most Common Advice



    The SaaS Playbook by Rob Walling



    Start Small Stay Small by Rob Walling



    TinySeed



    Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months



    Ask a Question on SFTROU

    • 34 min

Customer Reviews

4.9 out of 5
673 Ratings

673 Ratings

geol9 ,

Too much self-promotion

I loved this show for years but it has become way too promotional of Robs investments. I have to skip 2:30 on each episode now. And the microconf youtube channel is basically useless nowadays.

yuritomi ,

Honest, tactical, real stories and advice for bootstrappers

This is my go-to podcast for inspiration from other bootstrapped entrepreneurs! I so appreciate Rob’s candidness about his personal journey and the tactical business advice and honest opinions he shares based on his experience investing and advising tons of startup founders. Thank you for this wonderful podcast, Rob!!

pedro.assumpcao ,

The best startup podcast by far

Thanks Rob for all the invaluable information you provide around startup, SaaS, and bootstrapping businesses. Your podcast became my top source of info that came right on time for my professional career. Just continue with the great content 👏🏼👏🏼👏🏼

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