REWORK 37signals

In their book REWORK, Jason Fried and David Heinemeier Hansson write about the benefits of building products and services that you use yourself. "The easiest, most straightforward way to create a great product or service is to make something you want to use." In this episode, originally aired November 2, 2021, Jason and David sit down with Shaun Hildner to discuss creating products that scratch your own itch.Key Takeaways00:43 – The origins of Basecamp and how it fulfilled an internal need04:...

In this episode of the Rework podcast, host Kimberly Rhodes chats with Eron Nicholson from 37signals' operations team. He shares insight on his role and the department's various functions. The conversation covers details on the ops team structure, system reliability, global expansion projects and more.Key Takeaways00:38 - Meet Eron02:17 - The structure of the “ops” team05:15 - On-call coverage and schedule08:40 - Managing data center outages13:25 - Balancing project cycles with system adminis...

In this episode, Andrea LaRowe, Head of People Operations at 37signals, joins host Kimberly Rhodes to answer questions about the company's HR practices. They discuss the company's management structure and performance evaluations and what the company looks for when hiring. Andrea also shares what's involved in the All Hands meeting and tips for planning a company meet-up.Key Takeaways:00:42 - Meet Andrea02:19 - 37signals' managerial structure and one-on-one process06:15 - 360 evaluations and a...

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.Key Takeaways:00:28 - The process of naming a product03:05 - Researching domain names and trademarks07:14 - The style of a product name10:04 - The journey from the working title to the official title13:11 - Designing and updating branding logos20:48 - Gathering input o...

In this episode, Kimberly Rhodes hosts a discussion with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, about their newest product. And the best news? It will be free and simple to use.Key Takeaways:00:26 - The next Once product02:52 - The excitement of easily sharing free information in book form online07:02 - Simplified publishing software that you completely control12:12 - Starting a new product from scratch creates an open space for new ideas15:55 - The various au...

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.Key Takeaways:00:37 - What Founder-Led Marketing means for 37signals02:43 - The journey to finding the authentic voice of the brand09:24 - Why paid advertisin...