268 episodes

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

REWORK 37signals

    • Business
    • 4.7 • 199 Ratings

A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.

    Keep Calm and Delete the Tweet

    Keep Calm and Delete the Tweet

    Join host Kimberly in this episode for a candid chat with Jason Fried and David Heinemeier Hansson. Diving into a recent social media controversy, they discuss the decision-making process and lessons learned. The conversation covers the challenges of public communication, navigating social media, and the importance of thinking before reacting. Gain valuable insights into managing public image, handling controversies, and balancing authenticity with professionalism. The co-founders share personal experiences, encouraging a more thoughtful approach to online interactions and providing behind-the-scenes insights into successful business communication practices.
    Check out the full video episode on YouTube
    Key Takeaways: 
    [0:25] - Discussing recent social media controversy
    [5:47] - Importance of debating ideas rather than attacking individuals
    [7:47] - The complexity of media representation
    [9:22] - Patience and perspective in online discourse
    [15:21] - Occasional regrets are part of pushing boundaries.
    [19:44] - The complexity of tradeoffs
    Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
    If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 
    Links and Resources:
    Books by 37signals
    Sign up for a 30-day free trial at Basecamp.com
    HEY World | HEY 
    The REWORK podcast
    The Rework Podcast on YouTube
    The 37signals Dev Blog
    37signals on YouTube
    @37signals on X 
    37signals on LinkedIn 

    • 23 min
    The Myth of the Overnight Sensation

    The Myth of the Overnight Sensation

    This week, join your host Kimberly Rhodes along with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, as they celebrate Basecamp's 20th and 37signals' upcoming 25th anniversaries. The excitement extends to the success of their book REWORK, which recently surpassed a million copies sold worldwide.
    They delve especially into the chapter titled "The Myth of the Overnight Sensation," exploring the book's journey, impact, and the challenges faced during its creation. From unexpected compromises with publishers to the book's timeless nature, Jason and David share insights on treating a book as a product and how it has aged well, continuing to resonate with readers around the globe.
    Jason and David also reflect on the writing process and the book's unique qualities, including its concise nature and impactful content. Tune in for a fascinating exploration of the past, present, and potential future of 37signals’ writing about work and business.
    Check out the full video episode on YouTube
    Key Takeaways: 
    [00:39] - Big news: REWORK just surpassed a million worldwide copies sold!
    [02:13] - The book was definitely not an overnight success.
    [04:12] - How treating books as products enhances impact, and longevity.
    [05:29] - The book, initially 50,000 words, was cut in half to 25,000, which caused a conflict.
    [07:06] - Hear about the compromise that was made.
    [10:25] - The book's brevity, initially concerning, impressed the editor, leading to improvements.
    [13:58] - How the book serves as a persuasive tool, empowering readers to articulate their thoughts.
    [15:52] - David points out that the book's immediate start contributed to its success.
    [18:24] - Writing a book is overrated; instead focus on consistent online writing.
    [20:06] - REWORK’s success lies in compiling proven internet hits for lasting impact.
    [24:39] - Any plans for another book?
    Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
    If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 
    Links and Resources:
    Books by 37signals
    Sign up for a 30-day free trial at Basecamp.com
    HEY World | HEY 
    The REWORK podcast
    The Rework Podcast on YouTube
    The 37signals Dev Blog
    37signals on YouTube
    @37signals on X 
    37signals on LinkedIn 

    • 27 min
    It's All a Judgment Call

    It's All a Judgment Call

    Chances are, you've heard Jason Fried and David Heinemeier Hansson stress the vital role of trusting your instincts in business.
    This week, host Kimberly Rhodes takes a deeper dive into the heart of human decision-making with the co-founders of 37signals—exploring how the interplay of intuition and accumulated experiences becomes your compass for navigating the complex landscape of business decisions.
    Join Jason and David as they unravel the intricate dance between data-driven decisions and the art of making judgment calls, guiding listeners through trusting your gut and breaking free from external pressures when making product and pricing decisions.
    Listen in to discover how the power of experimentation and the 'try it and see' approach often unveil valuable insights, with reality as the ultimate judge.
    Check out the full video episode on YouTube
    Key Takeaways: 
    [00:28] - The limitations of data-driven decisions 
    [03:00] - The magic of intuition and the black-box nature of gut decisions
    [04:53] - The role of market feedback in evaluating the effectiveness of decisions
    [06:39] - Cutting through the noise in decision making
    [09:00] - Experience and judgment in decision making
    [11:39] - Testing pricing and the importance of experimentation
    [15:45] - The crucial role of gut feelings
    [17:51] - Accepting uncertainty and avoiding perfectionism
    [21:10] - Utilizing momentum and adopting a 'try it and see' approach
    Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
    If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 
    Links and Resources:
    From Jason's HEY World: It’s all a judgment call 
    Books by 37signals
    Sign up for a 30-day free trial at Basecamp.com
    HEY World | HEY 
    The REWORK podcast
    The Rework Podcast on YouTube
    The 37signals Dev Blog
    37signals on YouTube
    @37signals on X 
    37signals on LinkedIn 

    • 22 min
    Readying for Launch

    Readying for Launch

    Product launches can be a delicate dance between anticipation and anxiety.
    Today on "Rework", Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch. 

    Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases. 
    Don’t miss out on Jason and David's unparalleled insights as they delve into nuances involved in bringing a new product to the market.
    Check out the full video episode on YouTube
    Key Takeaways: 
    Launching with impact—assessing quality, avoiding embarrassment, and infusing novelty are key elements in launching a memorable product to the market.By embracing a "swarm" approach, the team addresses and rectifies issues promptly during the initial launch ensuring a smoother user experience."You can't design on people's requests. You have to design on their behalf"—how using a selective approach to customer feedback allows for more thoughtful and user-centric product development.Rejecting the concept of roadmaps, in favor of flexible product evolution."Give it Five Minutes": why acknowledging the temporal unreliability of early feedback, especially during a launch, is crucial.How building a “bucket of arrogance” helps with weathering feedback storms. How prioritizing qualitative feedback over quantitative metrics during a product launch helps to address issues without compromising the product's integrity.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
    If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 
    Links and Resources:
    Give it Five Minutes
    From Jason's HEY World: Live with it for a while
    Software Has Bugs | REWORK
    This again, Apple? | REWORK
    Books by 37signals
    Sign up for a 30-day free trial at Basecamp.com
    HEY World | HEY
    The REWORK podcast
    The Rework Podcast on YouTube
    The 37signals Dev Blog
    37signals on YouTube
    @37signals on X
    37signals on LinkedIn 

    • 30 min
    REWORK Live!

    REWORK Live!

    In this special YouTube live episode, co-founders of 37signals, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to field live questions from listeners.
    Listen in as Jason and David answer questions about topics such as the recent launch of the HEY Calendar. They also share updates on the release of Campfire, the first ONCE product, with behind-the-scenes details about this simplified and affordable chat tool. 
    Plus, tune in for insights into the evolution of the Shape Up methodology, learning from customer feedback post-launch, and the Founders' thoughts on the exciting but uncertain future of AI in the ever-evolving landscape of technology.
    Check out the LIVE video episode on YouTube
    Key Takeaways: 
    Highlights from the HEY Calendar launch. Updates on the ONCE line of products from 37signals and the economics and philosophy behind fixed-price software products.Campfire's role as a simplified, affordable, and privacy-focused group chat tool.The importance of engaging with customer feedback after product launches.An overview of the evolution of the Shape Up methodology, its application in new product development, and adaptations for different team sizes.AI—excitement, caution, and its potential impact on the technology landscape.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.

    If you have a question for Jason or David about a better way to work and run your business, simply email us, leave a voicemail, or text us at 708-628-7850. Your question might just get featured in a future episode!
    Links and Resources:
    This Again, Apple? – REWORK podcast 
    From David's HEY World: We’ve resubmitted the HEY Calendar app to Apple
    HEY Calendar
    ONCE 
    37signals Introduces Once | REWORK
    A Casual Walkthrough Tour of Campfire  
    Shape Up — Stop Running in Circles and Ship Work that Matters 
    Shape Up Principle: The Betting Table | REWORK
    Shape Up Principle: Decide When to Stop | REWORK 
    Books by 37signals
    Sign up for a 30-day free trial at Basecamp.com
    HEY World | HEY 
    The REWORK podcast
    The Rework Podcast on YouTube
    The 37signals Dev Blog

    • 1 hr 4 min
    User Testing, Stoic Philosophy, and Other Listener Questions

    User Testing, Stoic Philosophy, and Other Listener Questions

    In this episode of Rework, the spotlight is on listener questions. Listen in as Jason Fried and David Heinemeier Hansson share their insights on a range of topics — from 37signals' approach to user testing and the impact of Stoic philosophy on their business principles, to discussions on profits and expenses, and the crucial decision of when to hire. 

    Tune in to hear their unique perspectives on these key aspects of building a successful company.
    Check out the full video episode on YouTube
    Key Takeaways: 
    Uncover why 37signals rejects traditional user testing and prioritizes being their own first customer. They unveil their unique perspective on product development and share the one question you need to test every product against.Explore how Stoicism functions as a mental operating system, fostering calm and efficient thinking in response to business challenges. David delves into Stoic principles and recommends some essential Stoic readings for entrepreneurs (See links below).Jason and David discuss their approach to profits, expenses, maintaining healthy margins, and the independence and freedom that profitability affords in decision-making.How to use the principle of "hire when it hurts" to ensure resources align with the business's growth and increased demand.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
    If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail, or send us a text at 708-628-7850 or email, and we might answer it in a future episode. 
    Links and Resources:
    The Manual by Epictetus 
    On the Shortness of Life by Seneca
    A Guide to the Good Life: The Ancient Art of Stoic Joy by William B. Irvine 
    Basecamp Automatic Check-ins 
    Books by 37signals
    Sign up for a 30-day free trial at Basecamp.com
    HEY World | HEY 
    The REWORK podcast
    The Rework Podcast on YouTube
    The 37signals Dev Blog
    37signals on YouTube
    @37signals on X 
    37signals on LinkedIn 

    • 23 min

Customer Reviews

4.7 out of 5
199 Ratings

199 Ratings

543Me ,

Common stuff, uncommon discussions

Great conversations about the common issues every small to medium business deals with but from a viewpoint of innovation, common sense, and, not surpringly, entrepreneurship.

K Michalak ,

Succinct and pithy!

This podcast shares breakthrough ways to approach common business and workplace pain points.

mstwizz ,

Informative Discussion

Very fun, down to earth, informative discussion. It feels like we are sitting at a wine bar talking about these topics.

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