4 min

State Attorneys General Hold Ford Accountable for Advertising Claims Kelley Drye Ad Law Access Podcast

    • Business

40 State Attorneys General entered into a settlement with Ford Motor Company related to its substantiation of payload capacity claims on certain Super Duty pickup trucks and the fuel economy of certain C-Max hybrids.  Ford is paying $19 million to the participating States, plus $200,000 in costs.  The settlement itself is pretty straightforward – there are only two substantive requirements related to Ford’s future conduct.  Going forward, Ford cannot make false or misleading advertising claims regarding the estimated fuel economy or payload capacity of new motor vehicles.

https://www.adlawaccess.com/2022/05/articles/state-attorneys-general-hold-ford-accountable-for-advertising-claims/

Paul L. Singer

psinger@kelleydrye.com

(202) 342-8672

Bio - www.kelleydrye.com/Our-People/Paul-L-Singer

Beth Chun

bchun@kelleydrye.com

(202) 342-8671

Bio - www.kelleydrye.com/Our-People/Beth-Bolen-Chun

Join us for State Attorneys General 101, a webinar covering the basics of State AG consumer protection powers, what to expect if you find yourself a target of attorneys general investigation, how to look to state attorneys general to stop improper actions of competitors, and more. Register here: https://kelleydrye.zoom.us/webinar/register/WN_7WoCzfkuQMuYZH4u-1Lw1g

Find all of our consumer protection, advertising, and privacy law updates here https://linktr.ee/KelleyDryeAdLaw

Hosted by Simone Roach

Produced by Jeff Scurry

40 State Attorneys General entered into a settlement with Ford Motor Company related to its substantiation of payload capacity claims on certain Super Duty pickup trucks and the fuel economy of certain C-Max hybrids.  Ford is paying $19 million to the participating States, plus $200,000 in costs.  The settlement itself is pretty straightforward – there are only two substantive requirements related to Ford’s future conduct.  Going forward, Ford cannot make false or misleading advertising claims regarding the estimated fuel economy or payload capacity of new motor vehicles.

https://www.adlawaccess.com/2022/05/articles/state-attorneys-general-hold-ford-accountable-for-advertising-claims/

Paul L. Singer

psinger@kelleydrye.com

(202) 342-8672

Bio - www.kelleydrye.com/Our-People/Paul-L-Singer

Beth Chun

bchun@kelleydrye.com

(202) 342-8671

Bio - www.kelleydrye.com/Our-People/Beth-Bolen-Chun

Join us for State Attorneys General 101, a webinar covering the basics of State AG consumer protection powers, what to expect if you find yourself a target of attorneys general investigation, how to look to state attorneys general to stop improper actions of competitors, and more. Register here: https://kelleydrye.zoom.us/webinar/register/WN_7WoCzfkuQMuYZH4u-1Lw1g

Find all of our consumer protection, advertising, and privacy law updates here https://linktr.ee/KelleyDryeAdLaw

Hosted by Simone Roach

Produced by Jeff Scurry

4 min

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