51 min

Steve Lesnard - CMO & Global VP Product Creation, The North Face (E68‪)‬ Love This Podcast

    • Business

Steve Lesnard is the CMO and Head of The North Face product creation engines across apparel, footwear, equipment & merchandising.

Following two decades at Nike, we wanted to dive deeper into his experience of running global brands and teams, the changing responsibilities of a CMO, his viewpoint on long & short-term marketing, his relationship with in-house and agency teams, and where he sees our industry heading in the next few years.

One of the smartest marketers on the planet, Steve shares 51-minutes of practical advice that you won't find in a textbook.

And by jove, we enjoyed every minute of it!

Steve Lesnard is the CMO and Head of The North Face product creation engines across apparel, footwear, equipment & merchandising.

Following two decades at Nike, we wanted to dive deeper into his experience of running global brands and teams, the changing responsibilities of a CMO, his viewpoint on long & short-term marketing, his relationship with in-house and agency teams, and where he sees our industry heading in the next few years.

One of the smartest marketers on the planet, Steve shares 51-minutes of practical advice that you won't find in a textbook.

And by jove, we enjoyed every minute of it!

51 min

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