20 min
Sticky Content The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
While content marketing isn’t new, it’s still not being done well by so many online service businesses! Sticky content–the kind of content your audience remembers and actually converts lookers into buyers–is the key to using content as a top-of-funnel marketing strategy.
TOPICS DISCUSSED IN THIS EPISODE:
* We define “sticky content” as the content that converts lookers into buyers
* The three things you need in place before you can easily create sticky content
* The parts of your “brand” you want to know when it comes to marketing
* How to incorporate your personality and core values in your content
* We define a brand promise
* The basics of marketing to your best client
* Why the best referrals come from knowing your best client really well
* Being the unicorn to your people
* Finally, the difference between a content system and a content strategy
QUOTABLES:
“Sticky content depends on knowing your best person really, really well – and you can’t do that unless you stick to the trifecta: your brand, your offer, and your best client.” – @britneygardnerClick To Tweet
“Sticky content is the kind of content that hours after reading, viewing, or hearing it, your audience is still thinking about.” – @britneygardnerClick To Tweet
“Knowing your personality is the first step to showing it.” – @britneygardnerClick To Tweet
“Sticky content depends on know where you, your offer, and your best client meet.” – @britneygardnerClick To Tweet
“We’re not nightmares; we’re unicorns. Because with the match of our particular set of skills and our best client’s particular problem, we’re the unicorn solver of that problem.” – @britneygardnerClick To Tweet
Stitcher | a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/I3tpz6y7rsi5rhtfrmu3mn3wmpm?
While content marketing isn’t new, it’s still not being done well by so many online service businesses! Sticky content–the kind of content your audience remembers and actually converts lookers into buyers–is the key to using content as a top-of-funnel marketing strategy.
TOPICS DISCUSSED IN THIS EPISODE:
* We define “sticky content” as the content that converts lookers into buyers
* The three things you need in place before you can easily create sticky content
* The parts of your “brand” you want to know when it comes to marketing
* How to incorporate your personality and core values in your content
* We define a brand promise
* The basics of marketing to your best client
* Why the best referrals come from knowing your best client really well
* Being the unicorn to your people
* Finally, the difference between a content system and a content strategy
QUOTABLES:
“Sticky content depends on knowing your best person really, really well – and you can’t do that unless you stick to the trifecta: your brand, your offer, and your best client.” – @britneygardnerClick To Tweet
“Sticky content is the kind of content that hours after reading, viewing, or hearing it, your audience is still thinking about.” – @britneygardnerClick To Tweet
“Knowing your personality is the first step to showing it.” – @britneygardnerClick To Tweet
“Sticky content depends on know where you, your offer, and your best client meet.” – @britneygardnerClick To Tweet
“We’re not nightmares; we’re unicorns. Because with the match of our particular set of skills and our best client’s particular problem, we’re the unicorn solver of that problem.” – @britneygardnerClick To Tweet
Stitcher | a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/I3tpz6y7rsi5rhtfrmu3mn3wmpm?
20 min