18 episodes
Stop, Drop & Scroll Leda Sanchez
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- Business
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5.0 • 2 Ratings
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On each episode, Leda talks about one social media related topic to help you convert more clients. Follow her on her journey to growing an Instagram following and getting users to stop scrolling past content. Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support
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How to Stay Relevant on Instagram (According to Me)
New episode format -- 10 minutes or less. Let me know what you think! Stay relevant ✌🏽
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Follow me:
Instagram: https://www.instagram.com/getsocialwithleda/
Twitter: https://twitter.com/GetSocialwLeda
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Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support -
The Best & the Worst of Social Media Platforms in 2021
It's time to rant and rave over such social media topics as LinkedIn's dull content, TikTok's scary accurate algorithm, and people you knew from high school making Facebook unbearable.
I'll be ranking my best to worst platforms and discussing the dirty details on all of them. No one is safe!
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My Instagram: https://www.instagram.com/getsocialwithleda/
My Cat's Instagram: https://www.instagram.com/ichigothekitty/
My Twitter: https://twitter.com/GetSocialwLeda
Intro & Outro music - "Kindred" by Odiussy
https://open.spotify.com/track/5egnRxm0Niy0mKhKqGwlEM?si=76324ad6cf4f40bc
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Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support -
Navigating Parasocial Relationships in the Social Media Age
The influencer whose vlogs you watch, the celeb whose Instagram stories you follow... these are examples of parasocial relationships. These types of relationships are like no other because they aren't completely one-sided, but they're definitely not balanced either. As our world becomes more virtual and we connect with each other on different social media platforms, parasocial relationships continue to become more important. We need to explore what that means for us as both consumers and creators.
My friend Natasha Wadlington joins me as we define what parasocial relationships are, the research that currently exists and the way it manifests itself in our digital culture. We discuss some of the awesome things and not-so-awesome pitfalls associated with these types of relationships.
Research cited in this episode:
Source: Rihl, Alexander, and Claudia Wegener. “YouTube Celebrities and Parasocial Interaction: Using Feedback Channels in Mediatized Relationships.” Convergence 25, no. 3 (June 2019): 554–66. https://doi.org/10.1177/1354856517736976.
Source: Adam, Aimee. 2019. “Perceptions of Infidelity: A Comparison of Sexual, Emotional, Cyber-, and Parasocial Behaviors”. Interpersona: An International Journal on Personal Relationships 13 (2), 237-52. https://doi.org/10.5964/ijpr.v13i2.376.
Source: Hu, M. (2016). The influence of a scandal on parasocial relationship, parasocial interaction, and parasocial breakup. Psychology of Popular Media Culture, 5(3), 217–231. https://doi.org/10.1037/ppm0000068
Intro & Outro music - "Kindred" by Odiussy
https://open.spotify.com/track/5egnRxm0Niy0mKhKqGwlEM?si=76324ad6cf4f40bc
Follow me on Instagram
https://www.instagram.com/getsocialwithleda/
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Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support -
Can you overshare on your business social media account? Conversation with Branding Expert Iris Shalev
Can sharing personal details on social media go TOO FAR? How about posting bikini photos to your Instagram account? 😎
On today's episode Branding expert Iris Shalev and I discuss sharing personal stories, like mental health struggles for example, with our audience. Is it inappropriate to post things like these on a business account or can we help to change societal misconceptions by posting about them?
Find our more about Iris and her branding work: https://irisshalev.com/
Follow Iris on Instagram! https://www.instagram.com/heyirisshalev/
Intro & Outro music - "Flourish" by Odiussy
https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw
Follow me on Instagram
https://www.instagram.com/getsocialwithleda/
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Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support -
From Professional Student to Entrepreneur - My Business Journey
I turned 32 in August and I feel like my journey is JUST BEGINNING.
Would you believe that at age 27, I thought I missed the boat for success and settled in where I was?
Most of the time I didn't think I was good enough.
I think it's important to share my story because I used to think there were people that were just meant to be entrepreneurs.
You know, people that didn't flunk out of college classes, extroverted party people and definitely not depressed or anxious ones.
Definitely not someone like me!
I've been riding this wave of entrepreneurship, hanging on, fearing for my life most of the way... but I'm doing it!
Mentioned in this episode:
Building a Storybrand by Donald Miller
Intro & Outro music - "Flourish" by Odiussy
https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw
Follow me on Instagram
https://www.instagram.com/getsocialwithleda/
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Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support -
Using Marketing for Evil
Today I reflect on everything I've learned as a newbie marketer so far and how technology like Facebook Pixel and GoogleAdWords have taken the ability to target a specific audience to the next level. I talk through my realization of how this new technology could potentially be exploited to manipulate and misinform users... aka us.
Mentioned in this episode:
This is Marketing by Seth Godin
Intro & Outro music - "Flourish" by Odiussy
https://open.spotify.com/artist/6Z8mA2Ugs5gZfUdysfMtcw
Follow me on Instagram
https://www.instagram.com/getsocialwithleda/
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Support this podcast: https://podcasters.spotify.com/pod/show/leda-sanchez/support
Customer Reviews
Must listen!
I absolutely love how Leda dismantle some beliefs about the hustle culture and toxic positivity on her show. I was always the type of person who never agreed that we have to live on the edge of our anxiety to be successful and it’s comforting to know that there’s more people who support the idea that mental health in the workspace matters as much as any other areas of our lives. It’s definitely a must listen. ❤️