18 min
Stop Making These 4 Content Mistakes #111 The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
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- Marketing
Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid.
TOPICS DISCUSSED IN THIS EPISODE:
* Why making (simple) content mistakes can harm your business
* The danger of content that blends in
* Why backing up your opinions sets you up as a leader in your niche
* Generic = forgettable
* What confidence does for your content strategy
* The problem with sharing factual information
* How you can make sharing quotes an effective part of your content strategy
* What generic prompts are good for, and when to avoid them
* How to create your own prompts
* Whose opinions to avoid
QUOTABLES:
“You absolutely must state your opinions with authority to create enough leadership in your niche that people will be willing to spend some of their time on your content.” – @britneygardnerClick To Tweet
“The impact you make is a direct result of your willingness to be seen.” – @britneygardnerClick To Tweet
“When you are fully confident in the services you offer, you will have opinions naturally. And when you know your stuff, you really can’t help but share it.” – @britneygardnerClick To Tweet
“Using a generic content prompt list is the digital version of eenie-meenie-mynie-moe–and about as effective.” – @britneygardnerClick To Tweet
“My opinion of your content doesn’t matter. The only person’s opinion you should give credence to is your best client’s.” – @britneygardnerClick To Tweet
“If you want to create a visibility plan that attracts clients into your unique business, you need to be authentic to the unique thread that ties YOU to your best client.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIf+you+want+to+create+a+visibility+plan+that+attracts+clients+into+your+unique+business%2C+you+need+to+be+authentic+to+the+unique+thread+that+...
Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid.
TOPICS DISCUSSED IN THIS EPISODE:
* Why making (simple) content mistakes can harm your business
* The danger of content that blends in
* Why backing up your opinions sets you up as a leader in your niche
* Generic = forgettable
* What confidence does for your content strategy
* The problem with sharing factual information
* How you can make sharing quotes an effective part of your content strategy
* What generic prompts are good for, and when to avoid them
* How to create your own prompts
* Whose opinions to avoid
QUOTABLES:
“You absolutely must state your opinions with authority to create enough leadership in your niche that people will be willing to spend some of their time on your content.” – @britneygardnerClick To Tweet
“The impact you make is a direct result of your willingness to be seen.” – @britneygardnerClick To Tweet
“When you are fully confident in the services you offer, you will have opinions naturally. And when you know your stuff, you really can’t help but share it.” – @britneygardnerClick To Tweet
“Using a generic content prompt list is the digital version of eenie-meenie-mynie-moe–and about as effective.” – @britneygardnerClick To Tweet
“My opinion of your content doesn’t matter. The only person’s opinion you should give credence to is your best client’s.” – @britneygardnerClick To Tweet
“If you want to create a visibility plan that attracts clients into your unique business, you need to be authentic to the unique thread that ties YOU to your best client.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIf+you+want+to+create+a+visibility+plan+that+attracts+clients+into+your+unique+business%2C+you+need+to+be+authentic+to+the+unique+thread+that+...
18 min