Stop marketing now - and do this instead with Tobin Slaven, is a discussion about how online communities, social influencers, and even nonprofits, earn more revenue by advertising less to their audiences.
E:59 - The 4 Gears Of Your Sales & Marketing
Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!
But how cool would it be if your sales & marketing could race around the competition like a Lamborghini?
In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.
E: 58 - Stop the complexity (also known as your marketing)
It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...
E:57 - Wait... what? No automation for LinkedIn?
Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.
E:56 - Seeing vs. Believing and the science of magic
In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?
E55: If we are living in a video game, let's be more playful
Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.
E54: What's the top thing you can do to extend your reach to more people on LinkedIn?
In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.
Tobin has a fanstastic, honest, and working approach to marketing. Truly value what he shares and highly recommend any business owner to tune in!
Tobin is Awesome!
I’ve been following Tobin for a while now and have taken a couple of his courses. I love Tobin’s approach and his sincerity. Tobin is a master at his craft and he’s my go to person for anything to do with LinkedIn and developing business relationships. I think Tobin will soon be one of the biggest names in this space.
Excellent, very informative!
Tobin is truely a master of his craft! Can't wait to hear more!