Storytelling for business? Your story starts with a purpose - not a hero's journey.
My favorite type of story is the concept story. Use it to explain a new-to-the-world business idea, soften a tough message with a tender story, or send a message.
Lots of examples; lost car keys, happy fisherman, "two guys" and many others you will now recognize as concept stories.
From my book on Amazon, Grow Your Business One Story At A Time, available at http://mycopy.info/kbstory