15 min

Stories that Explain, Preach & Deliver A Tough Message Strategic Storytelling

    • Marketing

Storytelling for business? Your story starts with a purpose - not a hero's journey.

My favorite type of story is the concept story. Use it to explain a new-to-the-world business idea, soften a tough message with a tender story, or send a message. 

Lots of examples; lost car keys, happy fisherman, "two guys" and many others you will now recognize as concept stories.

From my book on Amazon, Grow Your Business One Story At A Time, available at http://mycopy.info/kbstory

Storytelling for business? Your story starts with a purpose - not a hero's journey.

My favorite type of story is the concept story. Use it to explain a new-to-the-world business idea, soften a tough message with a tender story, or send a message. 

Lots of examples; lost car keys, happy fisherman, "two guys" and many others you will now recognize as concept stories.

From my book on Amazon, Grow Your Business One Story At A Time, available at http://mycopy.info/kbstory

15 min