22 min
Stories, Vulnerability, and Binge-Worthy Content Cuppa Press
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- Marketing
As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.
Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press.
A strong advocate of stories and creative writing, she helps brands identify cornerstones that set them apart and map out a course for content to ensure it reaches the audience in the right way.
In this episode, we explored the length and breadth of storytelling, empathy in creative writing, and creating a binge-worthy content experience for your audience.
Time Stamp
2.44 - Creative writing as a source of inspiration for business writing
4.44 - Significant detail in content creation
5.59 - Getting started with significant detail
7.10 - Why stories are the most powerful way of creating a true connection between a business and its customers
8.37 - How all stories cannot and should not be fit into a narrative structure
10.27 - How being vulnerable is a superpower in marketing and sales
14.02 - Identifying your voice and personality as a brand
17.21 - Making communication evocative, captivating, and interesting
19.16 - Creating a binge-worthy content experience
21.33 - One brand that does storytelling exceptionally well
As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home.
Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press.
A strong advocate of stories and creative writing, she helps brands identify cornerstones that set them apart and map out a course for content to ensure it reaches the audience in the right way.
In this episode, we explored the length and breadth of storytelling, empathy in creative writing, and creating a binge-worthy content experience for your audience.
Time Stamp
2.44 - Creative writing as a source of inspiration for business writing
4.44 - Significant detail in content creation
5.59 - Getting started with significant detail
7.10 - Why stories are the most powerful way of creating a true connection between a business and its customers
8.37 - How all stories cannot and should not be fit into a narrative structure
10.27 - How being vulnerable is a superpower in marketing and sales
14.02 - Identifying your voice and personality as a brand
17.21 - Making communication evocative, captivating, and interesting
19.16 - Creating a binge-worthy content experience
21.33 - One brand that does storytelling exceptionally well
22 min