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MARKETING

Conversations on Marketing, Technology, and Content.

09/27/2021

A Beginner's Guide to Sales Enablement

What does a hip nightclub have to do with Sales Enablement? Are you calling yourself an Enablement team when you're in fact a Marketing team? What does success look like in Sales Enablement? Melissa Madian, founder of TMM Enablement Services and author of Enabler? I Hardly Know Her joined us on Cuppa Press recently to answer all of this and more. Time Stamp: 00.46 - Sales enablement as an everyday concept 02.37 - The sales enablement equation 04.34 - Key traits of a sales enablement leader 07.32 - Sales enablement in an SMB vs an enterprise 09.03 - The need for a dedicated sales enablement team 10.54 - Getting started with sales enablement and the three pillars of sales enablement 12.38 - Common mistakes in sales enablement 14.37 - What success looks like in sales enablement 17.56 - A common misconception about sales enablement 19.11 - Helpful sales enablement resources

22 min
07/01/2021

Differentiation Hot Takes

If asked about trashy differentiation tricks that are touted as best practices, most people might hold back. But Peep Laja is not most people. Having spearheaded brands such as CXL and Wynter, Peep steamed out hot takes one after the other, without holding back. "Differentiation has somehow become something you can sprinkle on top. So you're a SaaS company. And then you turn to your marketer or your copywriter and say, ‘Hey, can you add some differentiation on top?’ That doesn't work. Differentiation is not a line of copy. It starts with your actual DNA of what your company is about and how it behaves,” he started. Makes sense, but how do you do that? What factors can you differentiate on? Are there upsides if you choose to differentiate on brand over pricing? What about customer experience and features? Not to forget messaging and personal brand of key stakeholders. And don’t even get us started on category creation. In a tech world with differentiation strategies aplenty, how do you ensure you don’t end up becoming yet another commodity product or service? Tune in to the latest episode on Cuppa Press to find out! Time Stamp 0.38 - Commonly touted advice on differentiation that is trash 1.49 - Affiliation before differentiation? 10.56 - Feature differentiation 12.28 - Customer experience differentiation 14.31 - Price differentiation 16.22 - Brand differentiation 19.17 - Personal brand (of founders and key stakeholders) differentiation 22.04 - Messaging differentiation 24.17 - Gripe with general storytelling advice 26.12 - Testing for message-market fit 28.20 - A personal messaging failure 29.35 - What shouldn’t be included in messaging 31.27 - Brands standing out with messaging 32.34 - Category Creation 33.25 - About Wynter Previously on Cuppa Press Content Strategy for Dummies Stories, Vulnerability, and Binge-Worthy Content How to Build Your Marketing Superhero Suit A Beginner's Guide to Newsletters Decoding Presales and Product Management Selling in This Digital Economy Content Marketing Playbook for SMBs LinkedIn, Quora, and Personal Branding All things Branding Brand Storytelling for Millennials Find us on Youtube and Spotify.

35 min
04/19/2021

Live streaming as part of your outreach strategy

B2B brands have toppled the podcast bandwagon with a new podcast launching every 8.9 minutes (that’s a completely made up stat, but you get the idea). They create these podcast episodes, cross their fingers, shut their eyes tight in prayer, and hope their listenership magically increases at the blink of an eye. If this is you, you’re probably nodding your head now, especially if you’re just starting your podcast from scratch. And if you’re even remotely involved in content, you know this approach is every content creator’s Achilles heel. But what if there indeed WAS a way to increase your listenership? No, we’re not talking growth hacking or throwing away dollars. What if brands can leverage the audience base they’ve created across their social networks over the years? Genius, right? That’s where live streaming comes into the picture. Peanut Butter: Jelly:: Live Streaming: Podcasting We discuss all of this and more on this episode of Cuppa Press where Christoph Trappe, Content strategist at Voxpopme joined us. He’s also the Chief Content and Strategy Officer at the Authentic Storytelling Project and an avid podcaster. Topics covered: 3.22 - Clubhouse: Podcast’s Friend or Foe? 4.55 - What makes a good podcast 8.11 - Outreach strategy and where live streaming fits within it 10.27 - When live streaming works best and what kind of audience you need for it 12.32 - Live streaming and content strategy 17.45 - Authenticity and live streaming 19.09 - Ensuring your content is audience-centric 21.42 - What makes a good story and why you need to repeat your story over and over again 24.29 - Why aren’t a lot of brands live streaming?

29 min
12/29/2020

Content Strategy for Dummies

Posting content on every social media platform, every single day works for people with an extensive team dedicated just for this. But will it work for you? Making you ponder on this is Kris Hughes, a content strategist with over a decade’s experience. Kris has worked in multiple domains ranging from sports to SaaS. He’s also building the Leapfrog Collective, a community for emerging professionals to build their personal brands by leveraging content! He breaks down everything related to content strategy in the newest episode of Cuppa Press. Time Stamp: 2.41 - Why content calendar is not equal to content strategy and what content strategy really means for companies at various stages 4.08 - The steps to devise a content strategy 5.49 - How the steps differ for small, scrappy teams and larger teams 7.24 - When it's time to stop leaning on freelancers and make your first full-time content hire 9.16 - The most common reason people fail to succeed in content strategy 11.24 - One thing that non-experts believe to be true when in reality it's not 13.39 - What beginners should know about content strategy 15.27 - LinkedIn, content, and leveraging personal brands on LinkedIn 17.19 - Interesting trends in the content space post-Covid 19.06 - What success in content strategy looks like after 30-60-90-120 days 21.36 - Tools Kris cannot live without

25 min
11/23/2020

Stories, Vulnerability, and Binge-Worthy Content

As the camera started rolling, a sense of comfort settled in on her face as if to reveal she was always meant to do this; as if she was home. Hailing from the beautiful city of Uppsala, Sweden, Synne Lindén joined us in the recent episode of Cuppa Press. A strong advocate of stories and creative writing, she helps brands identify cornerstones that set them apart and map out a course for content to ensure it reaches the audience in the right way. In this episode, we explored the length and breadth of storytelling, empathy in creative writing, and creating a binge-worthy content experience for your audience. Time Stamp 2.44 - Creative writing as a source of inspiration for business writing 4.44 - Significant detail in content creation 5.59 - Getting started with significant detail 7.10 - Why stories are the most powerful way of creating a true connection between a business and its customers 8.37 - How all stories cannot and should not be fit into a narrative structure 10.27 - How being vulnerable is a superpower in marketing and sales 14.02 - Identifying your voice and personality as a brand 17.21 - Making communication evocative, captivating, and interesting 19.16 - Creating a binge-worthy content experience 21.33 - One brand that does storytelling exceptionally well

23 min
10/14/2020

How to Build Your Marketing Superhero Suit

"It's never about what we deserve. It's about what we believe." - Wonder Woman What happens when you believe you can truly make a difference? You become a Superhero. Marketers are nothing short of being superheroes to the organization and the audience they seek to serve. So, how do you go ahead with building a marketing superhero suit for yourself? Join us in our conversation with Juinn Tan, the Head of Marketing at Supahands, an Olympic weightlifter, and an AI enthusiast, to learn how. Time Stamp 3.11: Why a superpower is essential for every marketer 5.35: Most desirable superpowers 8.15: Importance of being concise 10.22: Hardest skill for marketers to attain (hint - it's not technical) 14.15: Coaching your team 18.17: Building a LEGO city 20.20: Responsibilities that come with the power of marketing 24.18: On believing in your product or service 25.53: Future of marketing creatives 29.39: Learning when to say no 31.04: Key superpowers to build your superhero squad 33.21: Approaching marketing with a scientific mindset

35 min
09/28/2020

A Beginner's Guide to Newsletters

A newsletter is a doorway to your reader’s inbox and eventually his/her heart. From well-established brands to individual creators, everyone wants a share in this pie today and as a result, we’ve seen a sharp rise in the number of newsletters. In this episode of Cuppa Press, Dozie T'Challa Anyaegbunam, who has been successfully running his newsletter—The Writing Nerd—for over 2 years now, talks about what it takes to start a newsletter. Time Stamp 1:10 - Shift from Sales to Marketing 3:34 - You can’t sell what you don’t believe in 4:42 - Choosing a niche 6:59 - Building an email list 10:23 - Determining the frequency 11:20 - Special appearance by Dozie’s 4-year-old 13:04 - Choosing a service provider 15:19 - When should you start charging for subscription 16:39 - Staying committed to creating content 19:08 - An experiment that worked well 20:28 - Newsletter content creation as a service 22:11 - Dozie’s top 5 favorite newsletters 22:58 - Mutual obsession over Cole Schafer’s newsletters Hit the follow button if you don't want to miss out on the upcoming freshly brewed episodes on Cuppa Press!

24 min
09/08/2020

Decoding Presales and Product Management

A Passionate presales and product management specialist, Kishore never agrees with anyone who says presales is just about preparing presentations. Latest in Cuppa Press is a very candid conversation with Kishore, who currently heads Presales at Kriti Labs. Some key topics addressed in this conversation where we decode Product Management and Presales include: Role of content in product management Overcoming friction between content and product teams Why stories matter in presales Why a degree cannot replace problem-solving skills Kishore is also actively mentoring people in the product management and presales domain. Hit him up with a text on LinkedIn and he'd love to talk to you!

39 min

Conversations on Marketing, Technology, and Content.

Creator

Paperflite
Years Active

2020 - 2021
Episodes

13
Rating

Clean
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© Paperflite
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Cuppa Press