Cuppa Press

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Conversations on Marketing, Technology, and Content.

  1. 07/01/2021

    Differentiation Hot Takes

    If asked about trashy differentiation tricks that are touted as best practices, most people might hold back. But Peep Laja is not most people. Having spearheaded brands such as CXL and Wynter, Peep steamed out hot takes one after the other, without holding back. "Differentiation has somehow become something you can sprinkle on top. So you're a SaaS company. And then you turn to your marketer or your copywriter and say, ‘Hey, can you add some differentiation on top?’ That doesn't work. Differentiation is not a line of copy. It starts with your actual DNA of what your company is about and how it behaves,” he started. Makes sense, but how do you do that? What factors can you differentiate on? Are there upsides if you choose to differentiate on brand over pricing? What about customer experience and features? Not to forget messaging and personal brand of key stakeholders. And don’t even get us started on category creation. In a tech world with differentiation strategies aplenty, how do you ensure you don’t end up becoming yet another commodity product or service? Tune in to the latest episode on Cuppa Press to find out! Time Stamp 0.38 - Commonly touted advice on differentiation that is trash 1.49 - Affiliation before differentiation? 10.56 - Feature differentiation 12.28 - Customer experience differentiation 14.31 - Price differentiation 16.22 - Brand differentiation 19.17 - Personal brand (of founders and key stakeholders) differentiation 22.04 - Messaging differentiation 24.17 - Gripe with general storytelling advice 26.12 - Testing for message-market fit 28.20 - A personal messaging failure 29.35 - What shouldn’t be included in messaging 31.27 - Brands standing out with messaging 32.34 - Category Creation 33.25 - About Wynter Previously on Cuppa Press Content Strategy for Dummies Stories, Vulnerability, and Binge-Worthy Content How to Build Your Marketing Superhero Suit A Beginner's Guide to Newsletters Decoding Presales and Product Management Selling in This Digital Economy Content Marketing Playbook for SMBs LinkedIn, Quora, and Personal Branding All things Branding Brand Storytelling for Millennials Find us on Youtube and Spotify.

    35 min
  2. 04/19/2021

    Live streaming as part of your outreach strategy

    B2B brands have toppled the podcast bandwagon with a new podcast launching every 8.9 minutes (that’s a completely made up stat, but you get the idea). They create these podcast episodes, cross their fingers, shut their eyes tight in prayer, and hope their listenership magically increases at the blink of an eye. If this is you, you’re probably nodding your head now, especially if you’re just starting your podcast from scratch. And if you’re even remotely involved in content, you know this approach is every content creator’s Achilles heel. But what if there indeed WAS a way to increase your listenership? No, we’re not talking growth hacking or throwing away dollars. What if brands can leverage the audience base they’ve created across their social networks over the years? Genius, right? That’s where live streaming comes into the picture. Peanut Butter: Jelly:: Live Streaming: Podcasting We discuss all of this and more on this episode of Cuppa Press where Christoph Trappe, Content strategist at Voxpopme joined us. He’s also the Chief Content and Strategy Officer at the Authentic Storytelling Project and an avid podcaster. Topics covered: 3.22 - Clubhouse: Podcast’s Friend or Foe? 4.55 - What makes a good podcast 8.11 - Outreach strategy and where live streaming fits within it 10.27 - When live streaming works best and what kind of audience you need for it 12.32 - Live streaming and content strategy 17.45 - Authenticity and live streaming 19.09 - Ensuring your content is audience-centric 21.42 - What makes a good story and why you need to repeat your story over and over again 24.29 - Why aren’t a lot of brands live streaming?

    29 min

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Conversations on Marketing, Technology, and Content.