149 episodes

Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entreprene Rita M. Perez

    • Business
    • 4.9 • 14 Ratings

Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

    Ep 147 4 Steps to Finding your Next Travel Agency Leads

    Ep 147 4 Steps to Finding your Next Travel Agency Leads

    We just wrapped up a 4-Week Series on where to find leads according to various travel agency niches.  Now it's time to take action and align your goals with a personalized plan!

    In this episode, I share:
    ·     The importance of focus and confidence to take help you take action
    ·     Targeting a specific niche rather than a broader audience
    ·     Using Q2 to really challenge yourself to take action and experiment to see what works

    ·     and so much more!


    Enjoy (and take action)!

    Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting

    Register for the 2nd Annual Travel Tech Audio Summit!
    https://takethehelm.thrivecart.com/travel-tech-audio-summit/

    Join the Cruise Content Library:  https://programs.steeryourmarketing.com/products/courses/view/1166776
    ---------------------------------------------------------------

    JOIN the Marketing Business School Community:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    Facebook: http://www.facebook.com/takethehelmvbs
    Instagram: http://www.instagram.com/takethehelmvbs
    Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    • 31 min
    Ep 146 How to Find Leads as a Luxury Travel Agent (4/4)

    Ep 146 How to Find Leads as a Luxury Travel Agent (4/4)

    If you don't have leads in your business, you don't have a business.  So let's find you those leads!

    In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

    Join me as I dive in today to the Luxury Travel Niche for part 4.

    In this episode, I share:
    ·     Understanding the mindset of luxury travelers at every stage
    ·     Where you can find them based on this information
    ·     Real-world Google research for events that potential luxury travel clients may be hanging out at

    ·     and so much more!


    Enjoy (and take action)!

    Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting

    Register for the 2nd Annual Travel Tech Audio Summit!
    https://takethehelm.thrivecart.com/travel-tech-audio-summit/
    ---------------------------------------------------------------

    JOIN the Marketing Business School Community:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    Facebook: http://www.facebook.com/takethehelmvbs
    Instagram: http://www.instagram.com/takethehelmvbs
    Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    • 39 min
    Ep 145 How to Find Leads as a Food and Wine Travel Agent (3/4)

    Ep 145 How to Find Leads as a Food and Wine Travel Agent (3/4)

    If you don't have leads in your business, you don't have a business.  So let's find you those leads!

    In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

    Join me as I dive in today to the Food and Wine Travel Niche for part 3.

    In this episode, I share:
    ·     Understanding the mindset of foodie travelers at every stage
    ·     Where you can find them based on this information
    ·     Real-world Google research for events that potential foodie travel clients may be hanging out at

    ·     and so much more!


    Enjoy (and take action)!

    Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
    ---------------------------------------------------------------

    JOIN the Marketing Business School Community:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    Facebook: http://www.facebook.com/takethehelmvbs
    Instagram: http://www.instagram.com/takethehelmvbs
    Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    • 35 min
    Ep 144 How to Find Leads as a Romance Travel Agent (2/4)

    Ep 144 How to Find Leads as a Romance Travel Agent (2/4)

    In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

    Join me as I dive in today to the Romance Travel Niche for part 2.

    In this episode, I share:
    ·     Understanding the mindset of romance travelers at every stage
    ·     Where you can find them based on this information
    ·     Real-world Google research for events the potential romance travel clients may be hanging out at

    ·     and so much more!


    Enjoy (and take action)!

    Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
    ---------------------------------------------------------------

    JOIN the Marketing Business School Community:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    Facebook: http://www.facebook.com/takethehelmvbs
    Instagram: http://www.instagram.com/takethehelmvbs
    Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    • 27 min
    Ep 143 How to Find Leads as a Family Travel Agent (1/4)

    Ep 143 How to Find Leads as a Family Travel Agent (1/4)

    If you don't have leads in your business, you don't have a business.  So let's find you those leads!

    In this 4-Part Series, I'm going to share how to find leads in 4 of the top travel niches: family, romance, food and wine, and luxury.

    I'm also going to share via a Google search of 4 locations around the country, on local networking events to look for, as well as events where you're ideal client may be hanging out at.

    Join me as I dive in today to the Family Travel Niche.

    PS- Even if you don't specialize in any of the niches, or live in any of the locations mentioned, doesn't mean you would find value in these episodes.  

    I'm hoping these ideas release your creative juices and give you inspiration to think outside of the box to generate new leads for your travel agency.

    In this episode, I share:
    ·     Who the family traveler is and how they think
    ·     Where they would hang out at based on this information
    ·     Real-world Google research for events the potential family travel clients may hanging out at

    ·     and so much more!


    Enjoy (and take action)!

    Schedule a Marketing Power Hour and Get a Custom Lead Generation Plan: https://calendly.com/ritaventures/marketing-consulting
    ---------------------------------------------------------------

    JOIN the Marketing Business School Community:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    Facebook: http://www.facebook.com/takethehelmvbs
    Instagram: http://www.instagram.com/takethehelmvbs
    Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    • 31 min
    Ep 142 How to Be Consistent with Content Creation

    Ep 142 How to Be Consistent with Content Creation

    Inspired by some recent chatter, I'm tackling the challenge of consistent content creation, by sharing some of my top tips on maintaining a positive mindset, finding your content creation groove, and setting achievable goals. 

    I'm also diving into my personal journey with podcasting, blogging, and repurposing content for different platforms, as well as spilling the beans on handy hacks for email marketing, social media, and leveraging your travel experiences for content creation. 

    If you're ready to up your content creation game and stand out in the travel industry, stick around for some expert insights!

    In this episode, I share:
    ·     How to change your thinking on content creation
    ·     Where to start when creating content
    ·     Some of my favorite hacks for creating content

    ·     and so much more!


    Enjoy (and take action)!

    Join the Email Marketing Membership *affiliate link*: https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/

    Get CastMagic AI for Videos and Audio Recordings *affiliate link*: https://get.castmagic.io/39q8g3hvbe1s

    Get the Plan Your Year Workbook: https://www.amazon.com/Plan-your-Year-Workbook-2024/dp/B0CLTK1WNF
    ---------------------------------------------------------------

    JOIN the Marketing Business School Community:
    https://programs.steeryourmarketing.com/products/courses/view/1117728

    Say HI on Social:
    Facebook: http://www.facebook.com/takethehelmvbs
    Instagram: http://www.instagram.com/takethehelmvbs
    Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    • 28 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

JennyB Designs ,

Such helpful info!

I really enjoy listening to Rita’s podcast. While I’m not in the travel industry it’s so easy to apply her business and marketing tips to my small biz. Highly recommend.

Jeshjwghgjwd ,

Thank you Rita!

Im a new VA for travel businesses and your podcast has helped me TREMENDOUSLY. Thank you so much. I love your podcast! Seriously so valuable 😁

luxewwtravel ,

Relatable Host. Game Changing Content.

After binging several episodes, I’m reminded of what I’ve been missing in my biz…strategy. The content here is game changing and Rita is such a relatable host. Truly a gift to our industry. Thanks Rita!

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