StreamTime Sports SportsPro

Virtual reality has yet to reach mass adoption, but Apple has invested significantly in the idea that one day it will. On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone discuss whether or not Apple can succeed where others have fallen short, while also looking at the tech giant's rights acquisition strategy and impending legal issues.
Talking points:
- Does the Vision Pro compliment the sports viewing experience?
- What would it mean for sports if VR becomes mainstream?
- Why does Apple needs live sports rights?
- What are the implications of Apple’s battle with the European Commission?

YouTube is a more popular streaming service than Netflix, but it's not treated like a market leader. StreamTime Sports hosts Chris Stone and Nick Meacham discuss YouTube’s sports strategy, its first season with NFL Sunday Ticket and how Primetime Channels is setting up the platform as a future sports media juggernaut. Then, Nick speaks to Jon Cruz, YouTube's global head of sports partnerships, about the Google-owned business's growth plans.

Amid the exits of Kylian Mbappe, Lionel Messi, and Neymar from the French top flight in recent years, Ligue 1 will soon lose its longest tenured broadcast partner and may be forced to launch its own OTT platform. StreamTime Sports hosts Nick Meacham and Chris Stone discuss the future of Ligue 1 as a broadcast product, along with some other recent news in sports streaming.

Talking points:


Will Ligue 1 have to launch its own OTT platform?
Why did Netflix decide to acquire its own NFL package?
What does Sky Sports+ mean for the UK market?
Does Venu Sports need Warner Bros Discovery to tie down the NBA rights?
What to make of TikTok’s introduction of 60 minute videos?
Will OneFootball’s partnerships with MLS and Yahoo Sports help with US growth?

As sports broadcasting steadily moves towards more streaming, the opportunities within sports marketing are also evolving. On this episode of StreamTime Sports host Nick Meacham discusses the development of ad technology, how to make live sports pay, and the challenges of the digital revolution. Joining the show are Paul Gleb, former senior director at Bayer, and Scott Young, co-founder and chief product officer at Transmit Live, to share their first hand experiences on how brands can make the most of sports advertising.

Key points:


How can ad-supported streaming complement subscription models?
Why is live sports still the top destination for advertising?
How can technology help small brands maximise their returns?
What are the new opportunities streaming presents for media buying?
What impact does ad technology have on the consumer?

In an age where audiences are younger, more diverse, and growingly tech-savvy, the fight for fans has never been tougher. On this episode of StreamTime Sports host Nick Meacham is joined by sports media experts Robert Gottlieb (Fox Sports), Jennifer Storms (NBC Universal), and Phil Cook (WNBA) to discuss their marketing strategies.

Talking points:
The modern fan – who are they and what makes them tick?
What are the biggest challenges for sports marketers today?
How is technology revolutionising marketing tactics?
How can sports balance appeasing die hard fans while also attracting new casual fans?
How effective are influencers in sports marketing?  

The emergence of Comcast, Amazon and other tech giants as buyers of the biggest rights properties is changing the dynamics of sports media. StreamTime host Nick Meacham is joined by SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, to discuss the implications of these still relatively new players in the market. 
Talking Points:
How has Comcast's Sky Sports been able to maintain such a stronghold over Europe? 
What does NBC's commitment to sports on Peacock say about the business?
Is Disney+ moving into live sports in Scandinavia just the beginning? 
How will big tech's investment in media rights impact traditional broadcasters and fans?