49 min
Suing Amazon Sellers is a Big (and Controversial) Business Owning The Buy Box
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- Business
Some U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by Zeyi Yang, China reporter for the MIT Tech Review, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme importance with significant impact on the ecommerce landscape.
Join us as we discuss:
Why litigation against Amazon sellers has a regional focusHow language barriers and use of keywords may trigger litigationIf Amazon has a responsibility in monitoring for trademark issuesHow this type of litigation will affect consumers long-termThe pro’s, con’s and risks that brands should be aware of
Some U.S. brands and their law firms are suing hundreds of foreign Amazon sellers collectively and en masse. In this episode we are joined by Zeyi Yang, China reporter for the MIT Tech Review, to discuss his recent article on the rise of counterfeit litigation against Amazon sellers. Yang’s unique findings reveal a trend toward large scale lawsuits filed against international sellers using friendly U.S. courts, and in most cases in secret. The global nature of e-commerce and Amazon’s position as the #1 marketplace platform in the U.S. gives this new, fast growing legal strategy extreme importance with significant impact on the ecommerce landscape.
Join us as we discuss:
Why litigation against Amazon sellers has a regional focusHow language barriers and use of keywords may trigger litigationIf Amazon has a responsibility in monitoring for trademark issuesHow this type of litigation will affect consumers long-termThe pro’s, con’s and risks that brands should be aware of
49 min