11 episodes

Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level.
You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.
Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.
If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.
Welcome to Owning the Buy Box!

Owning The Buy Box IPSecure

    • Business
    • 5.0 • 15 Ratings

Owning the Buy Box is the podcast for agencies, brands and aggregators who want to take their Amazon business to the next level.
You can’t optimize your ad spend, effectively manage inventory, nor grow sales if you don’t Own the Buy Box.
Each episode will feature a conversation with Amazon experts about growing revenue and creating awesome customer experiences. Our host and guests will help you understand the seller landscape to clear a path that’s absent from illicit and counterfeit sellers.
If you are eager to increase your sales and customer satisfaction on Amazon, you’ve come to the right place.
Welcome to Owning the Buy Box!

    How Pattern Accelerates Brands Towards Marketplace Domination

    How Pattern Accelerates Brands Towards Marketplace Domination

    Are you ready to take your brand to the next level on Amazon and other Marketplaces? Look no further than today's episode, where we sit down with Mike Penrod, Director of Partner Marketing at Pattern, a seasoned expert in the field of e-commerce. Mike shares his valuable insights on how to make your brand stand out in the crowded Amazon Marketplace. From representing your brand effectively to utilizing data analytics and forming the right reseller contracts, Mike will be sharing his knowledge on how to protect and grow your brand on Amazon.

    Join us as we discuss:
    Mastering the Amazon Marketplace before expandingEffectively investing in your brand from distribution to advertisingBuilding strong reseller contracts to protect your brandNavigating the Informed Consumer Act — what you need to knowInsider advice for up-and-coming brand owners on finding niche opportunities

    • 33 min
    Successful Brands Sell Direct-to-Consumer on Amazon

    Successful Brands Sell Direct-to-Consumer on Amazon

    Selling Direct-to-Consumer (D2C) on Amazon is one of the best ways to protect your brand from unauthorized gray market sellers. But when premium brands want to grow from $5 million to $20 million in sales on Amazon, unique skills and expertise are needed — it's time to call in the experts.

    This week’s guest, Ethan McAfee, Founder and Executive Chairman at Amify, shares how he took the company from a side hustle, selling pickleball paddles on Amazon, to a full-service top-tier provider for premium brands looking for that next stage of growth.
    Join as we discuss:
    How brands can own their online presenceUsing Amazon as an extension of your branded websiteHelping brands sell first or verified third-party on AmazonHow to control and enhance the customer experience

    • 58 min
    Creating the Infrastructure on Amazon to Fight the Gray Market

    Creating the Infrastructure on Amazon to Fight the Gray Market

    One of your biggest customer interaction points is Amazon, whether you like it or not. Either you directly offer your product on the marketplace, or your products sell indirectly through third-party sellers. Either way, you must establish a brand protection plan for your products to control the customer experience to build a reputation and a loyal customer base.
    Our most recent guest, Nick Lawton, the Amazon Program Manager at Herschel Supply Company, has had a very unique experience. He has worked immersed within a changing music industry landscape during the meteoric rise of Amazon — an experience that helped him understand the importance of brand protection and owning the buy box to claim your own e-commerce space.
    Join us as we discuss:
    How Amazon’s rise shaped the modern music industryEstablishing presence ahead of any third-party sellersControlling the supply chain and biggest customer interaction points

    • 44 min
    Successful Aggregators Are Expert Brand Protectors

    Successful Aggregators Are Expert Brand Protectors

    Protecting your brand and revenue on Amazon can be a difficult task. Trademark protection, brand registry and keeping your Buy Box free of unauthorized sellers feels overwhelming for many brands. Thankfully, on Owning The Buy Box we bring in experts, with practical solutions, and battle tested advice.

    Our guest today is Olivier de Combret, the head of IP at SellerX. Olivier and SellerX are Europe’s leading aggregator of e-commerce business, partnering with over 40 different brands and selling over 25,000 different products. Oliver and his seasoned team evaluate brands of all sizes, with global responsibility for everything from brand protection, IP consolidation & management, acquisition due-diligence and portfolio management.

    Join as we discuss:

    Luxury brand perspective vs Ecommerce perspective companies sales channels
    Risk Mitigation vs Revenue GrowthCombating bad sellers on Amazon
    Trademark ownership in the U.S. compared to Europe
    Changes in the dynamics of digital seller space
    SellerX’s positioning in the current Aggregator space economy
    Amazon’s removal of friction, making seller invisible
    SellerX’s global reach to combat counterfeit sellers

    • 57 min
    Protecting Your Buy Box For Black Friday

    Protecting Your Buy Box For Black Friday

    High-traffic days like Black Friday can mean huge revenue gains for brands, or missed opportunities if you're not monitoring who is selling your product on Amazon. With massive demand increases comes a flood of bad sellers, looking to make your customers Holiday a real stinker!

    Our guest today; Dan Brownsher, is the President, CEO and Co-Founder of Channel Key. Dan’s businesses have generated over $750 million dollars in Amazon product sales and he is a national thought leader when it comes to successfully managing the Amazon sales channel Channel Key helps provide a premium service for brands to understand and grow with their buy boxes.

    Join as we discuss:

    Protect Black Friday revenue on AmazonBlack Friday Selling on Amazon
    Preferred selling models on Amazon
    Direct-to-consumer to control distribution
    Channel Key’s premium service to brand owners/manufacturers
    Understanding Amazon’s transparency and brand protection programs
    Preparing your buy box/business for the holiday season
    Understanding your opportunity size
    The ripple effects of an unprotected Buy BoxThe importance of Brand Identity on Amazon

    • 49 min
    Expert Sellers Are True Brand Protectors

    Expert Sellers Are True Brand Protectors

    Brand integrity on Amazon is a key driver for truly successful sellers. Unpoliced, 3rd-party sellers will invade your Buy Box, take your revenue, and ruin your customers buying experience.

    Our guest today, Jessica Wright, Amazon Brand Strategist at Seller Labs is a true Amazon guru and expert! Her ability to leverage Amazon’s brand tools is a critical part of how Seller Labs fosters brand equity, and produces real revenue growth for their clients.

    Join us as we discuss:

    Amazon’s development in protecting brands
    Defending your sales channel properly when establishing on Amazon
    Going directly to Amazon first to establish your buy box
    Amazon giving sellers additional tools to protect themselves and their brand

    • 55 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

GreggoPWN ,

Great Insider’s Look

This is a must-listen for those who use Amazon for commerce.

Hayden Potter ,

THE Podcast For Amazon Sellers!

I’ve been looking for a podcast that helps Amazon sellers protect themselves from illicit buyers, and this is IT! Can’t wait to see where this show goes!

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