52 min
Summertime, and the Algo's Crazy: Glenn & Lily on the Mic with MOC Marketing O'Clock - Digital Marketing News
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- Business
The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole.
Our SEO experts are:
Lily Ray: Senior Director of SEO and Head of Organic Research at Amsive Digital
Glenn Gabe: SEO consultant at G-squared interactive
Greg Finn: Partner at Cypress North and Marketing O’Clock cohost
First, Google announced Core Web Vitals and the Page Experience Update. Then, in the months ahead of the rollout, they seemed to drop one update after another. With all these fluctuations, how can SEOs even begin to assess the impact on site performance?
We break down all the updates from recent months:April 8: Product Reviews Update
June 2: Core Update
June 15: Page Experience Update starts rolling out
June 23: Spam Update (Part One)
June 28: Spam Update (Part Two)
July 1: Core Update
July 26: Link Spam Update (took until Aug 24 to fully roll out)
Sep 2: Page Experience Update finished rolling out (with News changes to finish within the following week.) Plus, our experts tell you what you need to know about the changes in Google’s Web Titles and share advice for surviving and thriving across future core updates.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole.
Our SEO experts are:
Lily Ray: Senior Director of SEO and Head of Organic Research at Amsive Digital
Glenn Gabe: SEO consultant at G-squared interactive
Greg Finn: Partner at Cypress North and Marketing O’Clock cohost
First, Google announced Core Web Vitals and the Page Experience Update. Then, in the months ahead of the rollout, they seemed to drop one update after another. With all these fluctuations, how can SEOs even begin to assess the impact on site performance?
We break down all the updates from recent months:April 8: Product Reviews Update
June 2: Core Update
June 15: Page Experience Update starts rolling out
June 23: Spam Update (Part One)
June 28: Spam Update (Part Two)
July 1: Core Update
July 26: Link Spam Update (took until Aug 24 to fully roll out)
Sep 2: Page Experience Update finished rolling out (with News changes to finish within the following week.) Plus, our experts tell you what you need to know about the changes in Google’s Web Titles and share advice for surviving and thriving across future core updates.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message
52 min