1 hr 5 min

SUPERLATIVE: "HOW DO YOU MAKE A NEW CLASSIC?" WITH GUIDO TERRENI - CEO OF PARMIGIANI WATCHES Superlative

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This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the CEO of Parmigiani Watches, Guido Terreni. They start the show talking about what its like when you first start in the CEO position of a major watch brand like Parmigiani, how the legendary founder Michel Parmigiani began as a restorer, and how important that knowledge was in creating the best product they could. Ariel asks Guido about how his management style differs at Parmigiani from being at his previous company, and how that affects the research and ultimately the production of new and innovative products. They talk about the "Fibonacci Sequence" and how that fits in with the overall aesthetic of the brand, what is next for Parmigiani Watches with Guido as the CEO, and Ariel hits him with the incredibly easy question, "How do you make a new "Classic"?

To stay updated with Guido Terreni and Parmigiani Watches:Parmigiani's Website Parmigiani's Website for the Americas Instagram - Parmigiani WatchesTwitter - Parmigiani Watches


To check out the ABTW Shop where you can see our products inspired by our love of Horology:Shop - ABTW


To keep updated with everything Superlative and aBlogtoWatch, check us out on:Instagram - ABTWTwitter - ABTWaBlogtoWatch.com


If you enjoy the show please Subscribe, Rate, and Review!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the CEO of Parmigiani Watches, Guido Terreni. They start the show talking about what its like when you first start in the CEO position of a major watch brand like Parmigiani, how the legendary founder Michel Parmigiani began as a restorer, and how important that knowledge was in creating the best product they could. Ariel asks Guido about how his management style differs at Parmigiani from being at his previous company, and how that affects the research and ultimately the production of new and innovative products. They talk about the "Fibonacci Sequence" and how that fits in with the overall aesthetic of the brand, what is next for Parmigiani Watches with Guido as the CEO, and Ariel hits him with the incredibly easy question, "How do you make a new "Classic"?

To stay updated with Guido Terreni and Parmigiani Watches:Parmigiani's Website Parmigiani's Website for the Americas Instagram - Parmigiani WatchesTwitter - Parmigiani Watches


To check out the ABTW Shop where you can see our products inspired by our love of Horology:Shop - ABTW


To keep updated with everything Superlative and aBlogtoWatch, check us out on:Instagram - ABTWTwitter - ABTWaBlogtoWatch.com


If you enjoy the show please Subscribe, Rate, and Review!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 hr 5 min

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