This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is speaking with the CEO of Parmigiani Watches, Guido Terreni. They start the show talking about what its like when you first start in the CEO position of a major watch brand like Parmigiani, how the legendary founder Michel Parmigiani began as a restorer, and how important that knowledge was in creating the best product they could. Ariel asks Guido about how his management style differs at Parmigiani from being at his previous company, and how that affects the research and ultimately the production of new and innovative products. They talk about the "Fibonacci Sequence" and how that fits in with the overall aesthetic of the brand, what is next for Parmigiani Watches with Guido as the CEO, and Ariel hits him with the incredibly easy question, "How do you make a new "Classic"?
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