50 min
What Makes People Buy Things? - Richard Shotton, Data Boss Sweathead, A Strategy Podcast
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- Marketing
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."
We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.
You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/
You can find Richard on Twitter - https://twitter.com/rshotton
Sweathead strategy classes are in session: http://courses.sweathead.co
Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy."
We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases.
You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/
You can find Richard on Twitter - https://twitter.com/rshotton
Sweathead strategy classes are in session: http://courses.sweathead.co
50 min