Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead Sweathead, A Strategy Podcast

Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney. 

We discuss:
- The blindspots of different types of agencies doing brand strategy
- How complexity has earned many companies money
- The return to simplicity in strategy

You can find Tom here: https://twitter.com/thepunkrockshop

 
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New book "Strategy Is Your Words" out soon.