52 min

Putting Yourself And Your Campaigns Out There - Julian Cole, Comms Planner Sweathead, A Strategy Podcast

    • Marketing

Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and spoken at conferences side by side. And now we're doing a strategy class in a bunch of different cities side by side. It's called The Strategy Super Sizer Megaclass. 
We discuss:
- Revenge-astroturfing a bank by walking into it and yelling at it
- The value of writing and putting yourself out there
- Giving useful feedback about ideas
- Working better with media agencies
- An impromptu strategy for saving lamps from hypothetical extinction

You can find Julian and his Planning Dirty newsletter here: https://twitter.com/juliancole
And you can find out about the MEGACLASS here: http://www.strategymegaclass.com

Sweathead strategy classes are in session: http://courses.sweathead.co

Julian Cole was formerly the Head of Comms Planning at BBDO in New York. We've known each since around 2008. We've blogged, taught Skillshare, and spoken at conferences side by side. And now we're doing a strategy class in a bunch of different cities side by side. It's called The Strategy Super Sizer Megaclass. 
We discuss:
- Revenge-astroturfing a bank by walking into it and yelling at it
- The value of writing and putting yourself out there
- Giving useful feedback about ideas
- Working better with media agencies
- An impromptu strategy for saving lamps from hypothetical extinction

You can find Julian and his Planning Dirty newsletter here: https://twitter.com/juliancole
And you can find out about the MEGACLASS here: http://www.strategymegaclass.com

Sweathead strategy classes are in session: http://courses.sweathead.co

52 min

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