52 min
Does The World Still Need Digital Strategists? - Bogdana Butnar, Strategy Director Sweathead, A Strategy Podcast
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- Marketing
Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She's a ferocious learner, she loves product and service design, and, after an exceptional career in agencies, she is now playing her mind to a management consultancy.
We discuss the different shades of digital strategy, how the title can even confuse the people who do it, experience strategy and what is it?, working in silos, the programmatic mind, and building models. Oh, and baking and dating.
You can find Bogdana here http://www.twitter.com/bogdana
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Bogdana Butnar is currently contracting as Digital Strategy Director at Accenture, London. She ran strategy at Poke, she once worked at Google, and she was MD of MRM in Romania. She's a ferocious learner, she loves product and service design, and, after an exceptional career in agencies, she is now playing her mind to a management consultancy.
We discuss the different shades of digital strategy, how the title can even confuse the people who do it, experience strategy and what is it?, working in silos, the programmatic mind, and building models. Oh, and baking and dating.
You can find Bogdana here http://www.twitter.com/bogdana
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
52 min