12 min
SWIPE THIS: Content that Creates Desire for Your Product Bright Entrepreneur Podcast
-
- Marketing
Interested in working with me? Send a message to me on Instagram at @jamiemswanson and let's see if it'd be a good fit!
Show Transcript:
When I was first starting out, I just created how to content. That was super helpful for my people, but that didn't build desire for my products, but now everything is different. The brightest entrepreneurs know how to make content that both creates desire for their product, builds up their authority as the expert and provides real value to the person it's created for want to know how.
[00:00:27] I will tell you, in this episode, most entrepreneurs when they're first starting their business, feel like they need to create how to content so that they can teach their audience how to do a specific thing. Number one, it does prove their expertise. And so it shows that they are an authority worth following. That's definitely true. And two, it does give a ton of value.
[00:01:22] But if you share too much, you might only attract freebie seekers and not actual buyers. They may not even need your product if you give them so much on the front end. And this is something that I see happening all the time, people get so much free content because the entrepreneur really wants to prove that they know their stuff that.
[00:01:46] They it's, it's overwhelming. They get full, they don't need your product because they can't even get through all of your free stuff. So how do you know how much to share for free and what should be reserved for your paid customers? And know it's not just giving away the what and selling the, how, like so many people teach in the online marketing space.
[00:02:09] How do you intentionally build desire for your products and each piece of content you create? Well, first you enter the conversation that they're having in their minds so that you can attract the right kind of person like we discussed in the last episode, this, you create transformation based content that helps them become the bright future identity. They want to be that I talked about an episode three of this season, just a few episodes back.
[00:02:39] They aren't that person yet, but becoming that person would make their future brighter. That's why I call it the bright future identity. It's basically why they feel imposter syndrome. So for example, maybe they're an entrepreneur, but they don't feel like a legitimate entrepreneur yet because they're just starting out and haven't had enough success in their minds to feel like a true entrepreneur.
[00:03:03] They feel like an imposter. So when you're content, you want to highlight the transformation that needs to happen for them to get from where they are now, to where they want to be in order to become that bright future identity. And you want to position your unique product or service as the way to get that transformation and become the person they're dreaming of being.
[00:03:25] Okay. So let's use the first episode I recorded in season three, as an example, where I shared my plan from going from zero to $30,000 per month in just 90 days. Now I entered the conversation by talking about pivoting, due to COVID, which lots of people are dealing with right now. My goal is to get entrepreneurs, to hire me for a clarity coaching day.
[00:03:49] And to help them create a step by step strategy that they can be confident in and follow to grow their business. Something that's completely aligned with who they are and customized so that they get the most results as easy as possible for them. So I talk about the difference between where I was when I was first starting out and where I am now as a bright entrepreneur who gets it, it and has been successful in the past.
[00:04:15] I shared how I'm doing things differently and hope to make 30,000 a month in less than 90 days after starting over completely from scratch. And I shared what I know now that makes is it truly feel possible versus who I was. It was when I was just starting out and couldn't even fathom making $30,
Interested in working with me? Send a message to me on Instagram at @jamiemswanson and let's see if it'd be a good fit!
Show Transcript:
When I was first starting out, I just created how to content. That was super helpful for my people, but that didn't build desire for my products, but now everything is different. The brightest entrepreneurs know how to make content that both creates desire for their product, builds up their authority as the expert and provides real value to the person it's created for want to know how.
[00:00:27] I will tell you, in this episode, most entrepreneurs when they're first starting their business, feel like they need to create how to content so that they can teach their audience how to do a specific thing. Number one, it does prove their expertise. And so it shows that they are an authority worth following. That's definitely true. And two, it does give a ton of value.
[00:01:22] But if you share too much, you might only attract freebie seekers and not actual buyers. They may not even need your product if you give them so much on the front end. And this is something that I see happening all the time, people get so much free content because the entrepreneur really wants to prove that they know their stuff that.
[00:01:46] They it's, it's overwhelming. They get full, they don't need your product because they can't even get through all of your free stuff. So how do you know how much to share for free and what should be reserved for your paid customers? And know it's not just giving away the what and selling the, how, like so many people teach in the online marketing space.
[00:02:09] How do you intentionally build desire for your products and each piece of content you create? Well, first you enter the conversation that they're having in their minds so that you can attract the right kind of person like we discussed in the last episode, this, you create transformation based content that helps them become the bright future identity. They want to be that I talked about an episode three of this season, just a few episodes back.
[00:02:39] They aren't that person yet, but becoming that person would make their future brighter. That's why I call it the bright future identity. It's basically why they feel imposter syndrome. So for example, maybe they're an entrepreneur, but they don't feel like a legitimate entrepreneur yet because they're just starting out and haven't had enough success in their minds to feel like a true entrepreneur.
[00:03:03] They feel like an imposter. So when you're content, you want to highlight the transformation that needs to happen for them to get from where they are now, to where they want to be in order to become that bright future identity. And you want to position your unique product or service as the way to get that transformation and become the person they're dreaming of being.
[00:03:25] Okay. So let's use the first episode I recorded in season three, as an example, where I shared my plan from going from zero to $30,000 per month in just 90 days. Now I entered the conversation by talking about pivoting, due to COVID, which lots of people are dealing with right now. My goal is to get entrepreneurs, to hire me for a clarity coaching day.
[00:03:49] And to help them create a step by step strategy that they can be confident in and follow to grow their business. Something that's completely aligned with who they are and customized so that they get the most results as easy as possible for them. So I talk about the difference between where I was when I was first starting out and where I am now as a bright entrepreneur who gets it, it and has been successful in the past.
[00:04:15] I shared how I'm doing things differently and hope to make 30,000 a month in less than 90 days after starting over completely from scratch. And I shared what I know now that makes is it truly feel possible versus who I was. It was when I was just starting out and couldn't even fathom making $30,
12 min