Switch up the Game Plan: Tips for Winning Over the B2B Buying Committee Closing Time: quick insights from sales & marketing experts

In the world of sports, we expect a new game plan every week depending on the opposing team's strengths and weaknesses. So why do we run the same plays for every prospect?
In this episode, sales consultant Kim Cram talks with Insightly CSO Dave Osborne about how sales leaders can coach up their teams to change the plan on the fly for better outcomes. They'll share the four questions every seller should answer when working with prospects: Who are they? What matters to them? What pains/problems do they have? What is the impact of those pain points? Watch the episode on YouTube.
 
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Connect With: 
• Kim Cram: LinkedIn 
• Dave Osborne: LinkedIn
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