37 min
Tailoring Experiences For Different Customer Segments Now Brands Talk
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- Marketing
Maintaining consistent brand experience can be challenging for companies with different customer segments across multiple channels.
In today’s episode, Andrew Witkin, President of StickerYou, joins us to share how he leverages data to address the needs of the various online and in store customer segments while creating unique brand interactions.
Join us as we discuss:
Leveraging customer data with AI
Consistent brand interactions for both DTC and B2B customers
Creating content for different customer segments
Maintaining consistent brand experience can be challenging for companies with different customer segments across multiple channels.
In today’s episode, Andrew Witkin, President of StickerYou, joins us to share how he leverages data to address the needs of the various online and in store customer segments while creating unique brand interactions.
Join us as we discuss:
Leveraging customer data with AI
Consistent brand interactions for both DTC and B2B customers
Creating content for different customer segments
37 min