24 min
Take the Perfect Shot with Swish Art of the Kickstart
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- Business
In this episode of Art of the Kickstart, we interviewed Dean Alms, founder of Swish, creators of the twist on the cocktail jigger. All while keeping your bar clean, Swish will accurately measure and easily dispense a single shot, pony shot or double shot. Dean Alms and the rest of the team just completed Swish's first-ever Kickstarter campaign, a fully-funded success. Listen in and learn about the brand's product development journey and their road to crowdfunding.
Topics Discussed and Key Crowdfunding Takeaways
* How the inspiration for Swish came from Dean Alms' love of cocktails and tools
* Some challenges his team encountered along the way while designing this product
* Why they decided to release Swish through a crowdfunding campaign
* How the team prepared the marketing for the campaign's launch and what help Enventys Partners provided
* The biggest surprise Dean encountered during the crowdfunding campaign
Links
* Swish on Kickstarter
* The Innovator's Dilemma by Clayton M. Christensen
Sponsors
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.
Roy Morejon:
Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of The Kickstart. Today we are talking with the founder of swish, Mr. Dean Alms. Mr. Dean, Thank you so much for joining us today on Art of the Kickstart.
Dean Alms:
Thank you. It’s great to be here. Thank you.
Roy Morejon:
So you’ve got a really cool product, not just because I enjoy a cocktail or two, but this is truly a full twist on the original cocktail jigger, if you will. Swish is this amazing product. It’s an active Kickstarter campaign right now. So definitely go out and check it out. It’s got over 400 backers, raised over 20 grand so far, but really a very cool tool for the homemade bar. I think a lot of people with the current pandemic are certainly mixing more drinks at home. So really excited Dean to have you on the show. And if you would, give our audience a little bit of background here, where did it all start? What inspired you to create swish rocks?
Dean Alms:
Yeah, you bet. I have always been a lover of craft cocktails. I love Manhattans, I love old fashions and the list goes on. I’ve also always been a tools guy. If you were to look inside my garage, you would see a huge assortment of tools.
In this episode of Art of the Kickstart, we interviewed Dean Alms, founder of Swish, creators of the twist on the cocktail jigger. All while keeping your bar clean, Swish will accurately measure and easily dispense a single shot, pony shot or double shot. Dean Alms and the rest of the team just completed Swish's first-ever Kickstarter campaign, a fully-funded success. Listen in and learn about the brand's product development journey and their road to crowdfunding.
Topics Discussed and Key Crowdfunding Takeaways
* How the inspiration for Swish came from Dean Alms' love of cocktails and tools
* Some challenges his team encountered along the way while designing this product
* Why they decided to release Swish through a crowdfunding campaign
* How the team prepared the marketing for the campaign's launch and what help Enventys Partners provided
* The biggest surprise Dean encountered during the crowdfunding campaign
Links
* Swish on Kickstarter
* The Innovator's Dilemma by Clayton M. Christensen
Sponsors
Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off!
Transcript
View this episode's transcript
Roy Morejon:
Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding.
Roy Morejon:
Art of the Kickstart is honored to be sponsored by Gadget Flow. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of The Kickstart. Today we are talking with the founder of swish, Mr. Dean Alms. Mr. Dean, Thank you so much for joining us today on Art of the Kickstart.
Dean Alms:
Thank you. It’s great to be here. Thank you.
Roy Morejon:
So you’ve got a really cool product, not just because I enjoy a cocktail or two, but this is truly a full twist on the original cocktail jigger, if you will. Swish is this amazing product. It’s an active Kickstarter campaign right now. So definitely go out and check it out. It’s got over 400 backers, raised over 20 grand so far, but really a very cool tool for the homemade bar. I think a lot of people with the current pandemic are certainly mixing more drinks at home. So really excited Dean to have you on the show. And if you would, give our audience a little bit of background here, where did it all start? What inspired you to create swish rocks?
Dean Alms:
Yeah, you bet. I have always been a lover of craft cocktails. I love Manhattans, I love old fashions and the list goes on. I’ve also always been a tools guy. If you were to look inside my garage, you would see a huge assortment of tools.
24 min