4 episodes

Figuring out what’s going to land in B2B is nearly impossible on your first attempt…that’s why some of the most successful business leaders are also some of the best testers. The Taking Flight podcast explores success stories that derive from experimentation in the B2B industry. Join Postal CEO and Co-founder, Erik Kostelnik, as he interviews leaders and founders regarding how they have taken flight by creatively testing and iterating on new ideas - all while tasting a featured flight that is available in the Postal marketplace.

Taking Flight: GTM Experiments From Today's Top Leaders Postal

    • Business
    • 5.0 • 1 Rating

Figuring out what’s going to land in B2B is nearly impossible on your first attempt…that’s why some of the most successful business leaders are also some of the best testers. The Taking Flight podcast explores success stories that derive from experimentation in the B2B industry. Join Postal CEO and Co-founder, Erik Kostelnik, as he interviews leaders and founders regarding how they have taken flight by creatively testing and iterating on new ideas - all while tasting a featured flight that is available in the Postal marketplace.

    Balancing Creativity & Analytics with Checkr's Prachi Gore

    Balancing Creativity & Analytics with Checkr's Prachi Gore

    In this episode, host Erik Kostelnik sits down with Checkr's CMO Prachi Gore. Before Checkr, Prachi ran marketing at SmartRecruiters and Demand Gen at Service Source.



    Prachi talks about her engineering roots that led her to be a better marketer and how a PLG experiment at Checkr led to a major scalable revenue channel that drives tremendous value to shareholders.



    As they chat, Erik and Prachi are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gourmet out of Irvine, California.

    • 36 min
    The Key to Quick Wins with ZoomInfo's Bryan Law

    The Key to Quick Wins with ZoomInfo's Bryan Law

    Creating quick wins boils down to how resourceful you are. In this episode, host Erik Kostelnik sits down with Bryan Law, CMO of ZoomInfo who illustrates how scrappy you need to be to secure early victories when joining a new organization.

    Bryan has quite the resume, spanning roles at Google, Rackspace, and Tableau before joining ZoomInfo. Bryan's career was built on being curious and taking risks.

    As they chat, Erik and Bryan are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠In Good Taste Wines.

    • 33 min
    How Slack Used Customer Proof to Evangelize and Drive Revenue with Harsh Jawharkar

    How Slack Used Customer Proof to Evangelize and Drive Revenue with Harsh Jawharkar

    On this episode of Taking Flight, host Erik Kostelnik has the pleasure of diving into the creative mind of product and marketing legend, Harsh Jawharkar.

    Harsh has one of the most successful careers in go-to-market; heading global product and partner marketing at Zendesk, leading marketing at Slack, switching to B2C and overseeing marketing and partnerships at Narvar, and finally running marketing at Atlassian.

    As a first-generation immigrant, Harsh talks about how he started in engineering and then transitioned into B2B product and marketing. He also shares some experiments and processes he used to live the American dream.

    As they chat, Erik and Harsh are tasting items from a featured flights that's sponsored by a vendor in the Postal marketplace. This episode was sponsored by ⁠Scoville Laboratory Hot Sauce Challenge from Thoughtfully Gifts.

    • 33 min
    #1 Metric to Prevent Churn with Seth Shaw

    #1 Metric to Prevent Churn with Seth Shaw

    In Taking Flight's maiden voyage, Postal CEO and Founder Erik Kostelnik had the pleasure of talking shop with legendary CEO, Seth Shaw. Seth's been responsible for creating billions of dollars of value to shareholders over his career including taking LogMeIn public as their CRO, growing Wrike to over a billion dollars in value, and running the PLG motions as CRO at category leaders Invision and Airtable.

    In this episode, Seth shares how he approaches a new role, the most important metrics in SaaS, and several tactics and experiments he's ran over the course of his career.

    As they chat, they are tasting items from featured flights sponsored by Postal marketplace vendors. This episode is sponsored by ⁠Rod & Hammers Slo Stills⁠



    To learn more about Postal, visit Postal.com.

    • 33 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

Private Equity Podcast: Karma School of Business
BluWave
Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Diary Of A CEO with Steven Bartlett
DOAC
The Prof G Pod with Scott Galloway
Vox Media Podcast Network