Talking Content Strategy with IKEA: The Future is Immersive Strategy for Breakfast

Ensuring your customers experience a consistent and frictionless journey requires an omnichannel, “phygital” experience—one that connects them online and in-store. Bridging that gap between the digital and physical world is no longer a trend, but a key and necessary strategy in this new era of technology. So, GDS Group Presenter Sarah Tijou speaks with Bryn Rees, the Director of Digital Content Strategy at IKEA about mixed-realities, knowledge-powered adaptive content, and everyone's favourite – omnichannel. Let us know what you think in the comments or email podcast@gdsgroup.com. 


 


Discussion points 


What exciting new trends and technologies are you seeing/hearing about?  What is IKEA working on that's exciting you?  What have you seen elsewhere? Are there companies out there really inspiring you?  

 


Get in touch 


Connect with Sarah Tijou Connect with Bryn Rees Or email podcast@gdsgroup.com 

 


Resources mentioned in this episode 


GDS Group – Meet the Boss roundtables GDS Group – Summits If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group Ikea’s new virtual design tool deletes your furniture and replaces it with Ikea’s