18 min
1.6 Taming the Wild West of Audio Content with Roger Gehrmann of Pandora Brand Safety Exchange
-
- Marketing
Pandora’s Executive Creative Director, Roger Gehrmann, joins us to discuss the challenges and opportunities of what he describes as the “Audio Renaissance” that we are living in. How do brands that want to be seen as innovators join the conversation and advertise in new areas without risking brand safety? We also discuss what makes audio such an intimate medium, the differences between brand safety and brand suitability, why it’s hard to ensure brand suitability within podcast advertising, and so much more.
Pandora’s Executive Creative Director, Roger Gehrmann, joins us to discuss the challenges and opportunities of what he describes as the “Audio Renaissance” that we are living in. How do brands that want to be seen as innovators join the conversation and advertise in new areas without risking brand safety? We also discuss what makes audio such an intimate medium, the differences between brand safety and brand suitability, why it’s hard to ensure brand suitability within podcast advertising, and so much more.
18 min