43 min
028: Tapping eCom Clients for Mega Growth with Norm Farrar The Marketing Umbrella Podcast
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- Management
Tapping eCom Clients for Mega Growth with Norm Farrar
Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business.
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites.
Here is what to expect on this week’s show:
Information about Norm’s background, why he went into e-commerce, and what exactly it is he is up to today.
How it is that Norm found himself eventually with a company that offered complete vertical integration, often to Fortune-500 companies.
The ability of perceived value to increase one’s margins while also making the consumer much happier with their purchase.
How different are the mechanics and marketing for offline and e-commerce companies/products?
How does one go about choosing clients to work with? Are they all worth working with or should you be very selective (hint: it depends upon the product)?
Information about the Omni channels that Walmart and Amazon are offering and what this could mean for the new world of “etail” and small retail businesses.
What are the secrets behind a product launch on Amazon?
The specific marketing options behind gaining authority and initiating a successful launch on Amazon (PPC on Amazon, Google Ads, influencers, etc.).
Links Mentioned:
https://normanfarrar.com
Connect with Norman:
Twitter: https://twitter.com/normfarrarjr?lang=en
YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA
Facebook: https://www.facebook.com/groups/lunchwithnorm
LinkedIn: https://ca.linkedin.com/in/normanfarrar
Instagram: https://www.instagram.com/normfarrar/
Email: norm@AMZclub.club & norm@privatelabellegion.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Tapping eCom Clients for Mega Growth with Norm Farrar
Welcome to episode 28 of The Marketing Umbrella with Itamar Shafir. This week Itamar sits down with Norman Farrar and he unpacks some of Norm’s extensive knowledge about what it takes to be a success on Amazon, what the future hold for e-commerce, and much more. This episode is filled with useful advice, especially if you are a marketing agency working with an “etail” business.
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly. Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon and top-earning sales sites.
Here is what to expect on this week’s show:
Information about Norm’s background, why he went into e-commerce, and what exactly it is he is up to today.
How it is that Norm found himself eventually with a company that offered complete vertical integration, often to Fortune-500 companies.
The ability of perceived value to increase one’s margins while also making the consumer much happier with their purchase.
How different are the mechanics and marketing for offline and e-commerce companies/products?
How does one go about choosing clients to work with? Are they all worth working with or should you be very selective (hint: it depends upon the product)?
Information about the Omni channels that Walmart and Amazon are offering and what this could mean for the new world of “etail” and small retail businesses.
What are the secrets behind a product launch on Amazon?
The specific marketing options behind gaining authority and initiating a successful launch on Amazon (PPC on Amazon, Google Ads, influencers, etc.).
Links Mentioned:
https://normanfarrar.com
Connect with Norman:
Twitter: https://twitter.com/normfarrarjr?lang=en
YouTube: https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA
Facebook: https://www.facebook.com/groups/lunchwithnorm
LinkedIn: https://ca.linkedin.com/in/normanfarrar
Instagram: https://www.instagram.com/normfarrar/
Email: norm@AMZclub.club & norm@privatelabellegion.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
43 min