340 episodes

Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

Target Market Insights: Multifamily + Marketing John Casmon

    • Business
    • 5.0 • 204 Ratings

Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

    Going Big and Working with Partners with Tiffany Ward, Ep. 334

    Going Big and Working with Partners with Tiffany Ward, Ep. 334

    Tiffany Ward is a new mother, cross-fitter, and real estate investor. She started investing in real estate by buying a foreclosure at the age of 23 in Richmond, VA. In 2019, she turned to multifamily investing and in her first apartment deal invested out of state and served as a Key Principal. Tiffany founded Utmost Capital and works with others to invest alongside her in apartments. 
    Let’s dive in to hear more on real estate investing and business.

    Announcement: Download Our Sample Deal and Join Our Mailing List

    [00:01 – 05:20] Opening Segment 
    Tiffany talks about her background. Why she is pursuing real estate How her parents being debt free affected her approach to real estate

    [05:20 – 11:28] Why Real Estate?
    What the first deal she did was like How she overcame paying too much and other obstacles in her first deal Lessons Tiffany took away from her first deal Why you should definitely have a property manager Why having operating reserves is crucial How a mentor can accelerate your process exponentially
    How thinking bigger allowed her to pivot to multifamily [11:28 – 19:20] Covid Aftermath and Joint Venture
    How Tiffany started seeing the effects that COVID had on her business later on Joint Venture vs. Syndication The key differences between a key principle and an operator. How Tiffany got comfortable with the market. Best practices to learn about an area to invest in.  
    [19:20 – 24:49] Bullseye Round
    Apparent Failure:
    Not trusting her gut 
     
    Digital Resource:
    Canva
     
    Most Recommended Book:
    Unshakeable
     
    Daily Habit: 
    Taking her dog to walks
     
    Curious About:
    How she can get her kid to bed at night
     
    I Wish I Knew When I Was Starting:
    The power of a partnership
     
    Best Place to Grab a Bite in Richmond
    Lilly Pearl
     
    Contact Tiffany:
    Reach out to Tiffany at utmostcapital@gmail.com
    Tweetable Quotes:
    “If people don’t know you, they are not going to be interested in investing in deals with you.” - Tiffany Ward


    “Trust in your gut as it pertains.” - Tiffany Ward

    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 24 min
    Avoid These Common Mistakes in Business and Investing with Samson Jagoras, Ep. 333

    Avoid These Common Mistakes in Business and Investing with Samson Jagoras, Ep. 333

    Samson Jagoras is the founder of Growth Vue Properties and the founder of the Passive Power Group. He helps give others access to investments that they thought were unattainable and acts as a liaison, educator, and curator that gives them supreme confidence in their passive multifamily investments.
    Let’s dive in to hear more on real estate investing and business.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 07:06] Opening Segment 
    Samson talks about his background. Trading futures and commodities Why he chose real estate investing instead of stocks [07:06 – 18:40] Getting the Right People in the Right Roles
    Why some people fail at real estate investing Why real estate investing is a business rather than an “investment” The benefits of passive investing in real estate REIT vs Passive Investment How to scale your business One of the worst hiring mistakes that you can make What to look for when hiring Bad hire or crappy trainer? The importance of having processes to train your employees. [18:40 – 27:53] Telling Your Brand's Story
    The importance of your online presence and what you can do How telling the story can have a big impact on finding clients. The importance of answering the questions before they are even asked by clients. Why you should find somebody to drive the content creation for you. Samson talks about his passive investment group.
      [27:53 – 33:11] Bullseye Round
    Apparent Failure:
    Not having any good scholarship offers for his football career in his senior year.
     
    Digital Resource:
    Canva
     
    Most Recommended Book:
    How to Buy and Sell Apartment Buildings
     
    Daily Habit: 
    Taking inventory
     
    Curious About:
    How the new tax plan is going to play out
     
    I Wish I Knew When I Was Starting:
    The power of a partnership
     
    Best Place to Grab a Bite in the Philippines 
    Bojo’s Mountain Pies
     
    Contact Samson:
    To reach out to Samson and join his masterclass for passive investing go to his website. 
     
    Tweetable Quotes:
    “When you understand the math around how to analyze a deal and how to create value by effectively implementing a business plan - it will make you never want to go and invest in a single family house.” - Samson Jagoras
    “It’s really about placing the client in the story.’”  - Samson Jagoras
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.
     
     

    • 33 min
    Tips to Find and Manage Real Estate Deals with Van Sturgeon, Ep. 332

    Tips to Find and Manage Real Estate Deals with Van Sturgeon, Ep. 332

    Van Sturgeon is an experienced entrepreneur who has successfully created several businesses in the real estate industry that cover areas of land acquisition, development, construction, and renovation. Van personally owns over 1,000 properties across North America, and is semi-retired from the day-to-day operations of his businesses.
    Let’s dive in to hear Van drop some wisdom with his 35 years of experience in the real real estate industry.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 04:22] Opening Segment 
    Van talks about his background. A brief introduction to thirty years of experience. What it took for him to stay afloat. [04:22 – 14:29] Thirty Years of Experience
    Van explains why it’s getting more difficult to find deals. Here's why cap rates are compressed. How to approach real estate markets in today’s climate Why you should look outside of the growing markets when investing. The benefits of digging down into the submarket level. Van talks about the Toronto market and its advantages.  [14:29 – 25:02] Being Vertically Integrated
    What you need to be vertically integrated  The benefits of being having all of your teams in house - including property management and construction The downfalls of being vertically integrated Why you should be careful with your budget.  The importance of talking to your competitors. Steps you should take to make sure that you are on time and on budget. The importance of statement of works in renovations.
      [25:02 – 30:52] Bullseye Round
    Apparent Failure:
    Almost having a nervous breakdown
     
    Digital Resource:
    Biggerpockets
     
    Most Recommended Book:
    Think and Grow Rich
     
    Daily Habit: 
    Meditation
     
    Curious About:
    How all the money given out by the government will be repaid.
     
    I Wish I Knew When I Was Starting:
    Being thankful
     
    Best Place to Grab a Bite in the Philippines 
    Restoria
     
    Contact Van:
    Reach out to Van at his website. 
     
    Tweetable Quotes:
    “You really need to do an overall assessment of the property and create a needs and wants list.” - Van Sturgeon
    “If I can make an investment buying an ugly duckling where I can sprinkle a couple of dollars in rehabbing and renovating the place and then seeing some uplift on the rent side then I don’t care about population growth’”  - Van Sturgeon
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 31 min
    How to Get the Best Out of Virtual Assistants with Ana Santiago, Ep. 331

    How to Get the Best Out of Virtual Assistants with Ana Santiago, Ep. 331

    Ana Santiago is the current COO of Outsource School and has been working remotely for 10 years. Starting at the age of 18, Ana started taking on her own freelance clients full time helping them with sales work, SEO, content, eCommerce, among other business tasks. As the COO of Outsource School, she is in charge of managing the entire team of 15+, optimizing operations, and contributing to the growth of the brand. Ana lives in the Philippines and regularly speaks about her experiences helping companies to efficiently operate and grow with 100% remote teams. 
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 04:22] Opening Segment 
    Ana talks about her background. How she started her business. How they manage their clients. [04:22 – 14:29] Virtual Assistants
    Ways to find the right virtual assistant What Ana and her team do to give their clients the best results. The importance of the onboarding process with virtual assistants. Why people shouldn’t spend so much time training VAs. Different types of VAs and how you can leverage them [14:29 – 25:02] Getting the Best Out of VA’s
    Three things to do to scale How she started her podcast. How we can make sure a VA can capture our voice while writing. Leveraging communities for marketing The common mistakes made when hiring a VA. The importance of giving your VA credit and considering them as a part of your team. The importance of creating task lists to determine what you need a VA for. 
    [25:02 – 30:52] Bullseye Round
    Apparent Failure:
    Being a perfectionist
     
    Digital Resource:
    The Five VATs (Webinar)
     
    Most Recommended Book:
    Start with Why
     
    Daily Habit: 
    Munching
     
    Curious About:
    If people will keep using virtual assistants after the pandemic
     
    I Wish I Knew When I Was Starting:
    Our avatars
     
    Best Place to Grab a Bite in the Philippines 
    Native food
     
    Contact Ana:
    Reach out to Ana at her website. 
    Go to outsourceschool.com to get access to the free webinar.
     
    Tweetable Quotes:
    “Look for your ideal customers, your ideal customer avatar.” - Ana Santiago
    “It’s really important to give your VA’s credit to have them perform better.’”  - Ana Santiago
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 30 min
    Multifamily Investing from a Distance with Julie Holly, Ep. 330

    Multifamily Investing from a Distance with Julie Holly, Ep. 330

    Julie Holly is the founder of Three Keys Investments and helps people like you find their freedom through multifamily investing. Julie has invested in single-family homes, she’s house-hacked before and she has managed properties from over a thousand miles away. She is the host of the podcast “Ask Me How I Know - Multifamily Stories of Struggles to Success”.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 06:24] Opening Segment 
    Julie shares her background. How she came to believe that she could invest in apartments and get into syndications Julie explains apartment syndication and how it works. [06:24 – 15:35] Syndication and Properties at a Distance
    How Julie found which path was the right for her The magic of syndication The challenges with single-family rentals Syndication vs. Single-Family How to manage your properties from a distance The importance of trust [15:35 – 27:35] Attracting Capital from Investors
    Why she moved to North Idaho from California How she started her podcast. Julie talks about a good way of attracting capital from investors. How she tilted her podcast “Ask Me How I Know” Insights from Julie’s podcast. The markets Julie prefers to invest in. How to connect with Julie
      [27:35 – 32:25] Bullseye Round
    Apparent Failure:
    An investment that didn’t go the way she wanted.
     
    Digital Resource:
    Linkedin
     
    Most Recommended Book:
    Obstacle Is the Way
     
    Daily Habit: 
    Reading the bible
     
    Curious About:
    The economy
     
    I Wish I Knew When I Was Starting:
    That there are no shortcuts to success
     
    Best Place to Grab a Bite in Northern Idaho
    Mugsy’s
     
    Contact Julie:
    Reach out to Julie at her website. 
    You can listen to her podcast at https://www.threekeysinvestments.com/podcast or on any podcast platforms. 
    Go to legoeducation.com to get more info on competitive robotics.
     
    Tweetable Quotes:
    “There are no shortcuts to success. So suck it up and stick with it.” - Julie Holly
    “Do not invest in something that you do not understand’”  - Julie Holly
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 32 min
    How to Find Your Audience with Italina Kirknis, Ep. 329

    How to Find Your Audience with Italina Kirknis, Ep. 329

    As an Online Presence Expert & Speaker, Italina helps the Real Estate Community’s Top Real Estate Agents & Mortgage Professionals upgrade their presence online through LinkedIn, Facebook, Instagram and Email Newsletters.
    Italina and her team of Social Media Managers, help you gain more visibility online, driving a steady stream of clients to your business.She speaks on National stages such as Inman Connect, NAR® and she is an Inman.com Contributor.
    Since 2012, her business has been the vehicle for her personal and spiritual growth, while she creates value for each of her clients.
     
    Let's dig in to get some tips on leveraging social media.
     
    Announcement: Download Our Sample Deal and Join Our Mailing List
     
    [00:01 – 04:20] Opening Segment 
    Italina talks about her background. How she started her business. The importance of having a niche in marketing. [04:20 – 14:29] Having a Niche
    How word of mouth spreads when you identify a demographic Why she targeted Real Estate Investors as opposed to others Why you should create or revamp your online presence How Linkedin is better in Google search as opposed to Facebook. Tips for standing out on Linkedin [14:29 – 25:46] Tips on Building an Audience
    How to build an audience on social media. Content creation The importance of having one on one conversations on whether or not you can help them with their business. Free assessment:  [25:46 – 31:29] Bullseye Round
    Apparent Failure:
    Her leaving law is not a failure but a success.
     
    Digital Resource:
    iCalendar
     
    Most Recommended Book:
    Big Money Energy
     
    Daily Habit: 
    Creating white space in her calendar to relax
     
    Curious About:
    Energy and mindset
     
    I Wish I Knew When I Was Starting:
    Money management
     
    Best Place to Grab a Bite in Oakland
    The Wolf, Limewood
     
    Contact Italina:
    Reach out to Italiana at her Linkedin or Instagram. To download the free assessment connect with Italina on Linkedin or Instagram
     
    Tweetable Quotes:
    “Linkedin is the stepchild of the internet while Instagram is the demanding mistress.” - Italina Kirknis
    “As long as you have a message to share, social media is definitely a place that you want to be present.’”  - Italina Kirknis
     
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

    • 31 min

Customer Reviews

5.0 out of 5
204 Ratings

204 Ratings

Chase Dimond ,

Loved being a guest on the show

I had been a long time listener of the show so it was awesome to come on as a guest. Highly recommend this podcast!

hoangelos ,

Consistently high quality

I like the variety the show offers from people from various parts of real estate investing. John is down to earth and is great interviewer. He’s great at pulling out information from his guests about marketing, market related, and great real estate content. Live his question about failure, not enough people talk about that. I have a list of food places I want to go to also because of his last question. Including places I never knew existed in my own City.

Christian Ross ,

Grow Here 🌱🌳

Being in real estate for over 15 years, I always appreciate information that is no fluff. Whether you are a new or seasoned investor, Target Market Insights is the podcast you need to set an alert for, as John and his guests drop gems every single episode.

If you want to expand your portfolio or start a portfolio that will provide the financial leverage to create the life you want on your terms, this is where you need to be. I have learned a lot from the successes and failures that guests openly share on the podcast.

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