322 episodes

Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

Target Market Insights: Multifamily + Marketing John Casmon

    • Business
    • 5.0 • 202 Ratings

Multifamily and marketing insights to help real estate professionals and apartment investors with the market research and marketing tips they need to grow their portfolio. Each week, John Casmon speaks with multifamily apartment investors and marketing specialists to talk about emerging markets, market research, marketing, branding and useful tips for investing. Listen and learn how to identify the best markets and submarkets and leverage marketing for your real estate investing.

    Empowering Women through Real Estate with Kaylee McMahon, Ep. 316

    Empowering Women through Real Estate with Kaylee McMahon, Ep. 316

    What gets Kaylee out of bed every day is her determination to create financial independence and a space for those in codependent and toxic relationships, which hampers their ability to visualize and manifest an amazing reality.

    • 30 min
    Creating a Better Deal Flow System with Zach Boothe, Ep. 315

    Creating a Better Deal Flow System with Zach Boothe, Ep. 315

    Zachary Booth is a former window cleaner who is now a successful real estate investor. He has built a major business and he spends his time helping others see how simple it is to make money with real estate. Zach is here to share his insider secrets to find massively discounted properties regardless of your experience level.

    • 35 min
    How She Built a Rental Portfolio in a Hot Market with Leka Devatha, Ep. 314

    How She Built a Rental Portfolio in a Hot Market with Leka Devatha, Ep. 314

    Leka is a real estate developer and broker based in Seattle, Washington. She moved to the US from  India fourteen years ago. In 2014, she left her corporate strategy role at Nordstrom to found Rehabit Homes, a company focused on residential redevelopment. She has since spearheaded hundreds of transactions, developing over $50M in real estate. 

    Leka has been featured on numerous podcasts and other media including Business Insider and BiggerPockets. She was also a chapter contributor in the newly published book 'The Only Women in The Room'.
    Let’s dig in to learn more about her inspiring story.
    Announcement: Download Our Sample Deal and Join Our Mailing List


    [00:01 – 06:15] Opening Segment 
    Leka shares more about her background and her career journey. How she decided to switch to real estate and her first deal Taking the lessons from her first deal and learning from them [06:15 – 16:48] Newbie to Expert
    Her being not exposed to real estate until she did through coaching and mentoring  Why mentoring is a better option than coaching What a coaching program can do for you How communication is key in real estate The importance of learning from scratch How challenges can be turned into opportunities. Why always learning different things is important. [16:48 – 30:24] For the Joy and the Delight of It
    Why it’s important to love what you do. Some of the markets on her radar. What to look for while investing. Why Seattle was not affected heavily by COVID. The difference between cashflow and appreciation What it’s like to be the only woman in the room as a woman investor. [30:24 – 34:48] Bull’s Eye Round
    Apparent Failure:
    I lost so much money on my deal thirty seven. And you think by then you really nailed it but it could happen to anyone.
     
    Digital Resource:
    LinkedIn
     
    Most Recommended Book:
    The Only Woman in the Room
     
    Daily Habit: 
    Working out
     
    Curious About:
    Investing in large multifamily
     
    Wish I Knew When I Was Starting Out:
    That life is going to turn out to be ok.
     
    Best Place to Grab a Bite in Seattle:
    Castle Rock, Portage Bay, Naan -N- Curry
     
    Contact Leka:
    Rehabit Homes
     
    Tweetable Quotes:
    “Life is going to be ok as long you keep grinding and working hard.” - Leka Devatha.
    “There are so many limiting beliefs that you can suck on to but it’s about how you can crush those” - Leka Devatha.

    You can connect with Leka on LinkedIn and Instagram 
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING AND REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.
     

    • 34 min
    Generate More Leads with Facebook and Inside Sales with Gustavo Munoz Castro, Ep. 313

    Generate More Leads with Facebook and Inside Sales with Gustavo Munoz Castro, Ep. 313

    Gustavo Munoz Castro is a former Microsoft Senior Engineer turned real estate agent, turned inside sales guru. Now he has 65 agents strong making about 50k outbound dials a day, and his teams set 100 appointments with buyers and sellers every day mostly from Facebook leads.
    Let’s dive in.
    If you are interested in multifamily and want to review a sample deal, check out our special download of a sample deal package on casmoncapital.com/sampledeal, and join our mailing list to get tips on exclusive investment opportunities.
     
    [00:01 – 12:25] Opening Segment 
    Gustavo shares more about his background and his career journey. How Gustavo made the transition into real estate. The transition process and learning curve from engineer to real estate. Gaining opportunity through experience. [12:25 – 20:30] Gustavo’s Company, His Team, Inside Sales and What They Do
    Gustavo talks about the inside sales role How an inside sales agent is a pillow marketer in real estate How Gustavo built his team. What an inside sales agent does for investors. [20:30 – 28:55] The Real Estate Deal Closers
    How they leverage social media to generate leads  Best practices to engage with potential sellers, homeowners and what not to do.  How to connect with Gustavo? See links below. [28:55 – 36:30] The Bullseye Round
    Apparent Failure: First flip Digital Resource: Reddit Most Recommended Book: The One Thing by Gary Keller Daily Habit: Morning walks Current Curiosity: The market I Wish I Knew When I Was Starting. Cashflow management Best Place to Grab a Bite Red River Barbeque How to connect with Gustavo See links below. Tweetable Quotes:
    “It’s about the image, it’s about the copy. Don’t worry too much about the targeting because you’ll hardly have any” - Gustavo Munoz Castro
    “It was difficult to get people and it was difficult to keep people.” - Gustavo Munoz Castro.
    “In real estate, I have to go chase people to work for me. I have to put my back into it to generate some leads every single day” - Gustavo Munoz Castro
     
    You can connect with Gustavo LinkedIn, Twitter, or check out his website at https://powerisa.com/
    Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING AND REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.
    To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn or check out my website www.casmoncapital.com/.
     

    • 36 min
    Investing in a Real Estate Fund with Michael Episcope

    Investing in a Real Estate Fund with Michael Episcope

    Michael Episcope shares best practices for investing in a real estate fund.

    • 28 min
    Getting Directly to Multifamily Owners with Max Fisch

    Getting Directly to Multifamily Owners with Max Fisch

    Max Fish shares how to get direct to multifamily owners for off-market deals.

    • 29 min

Customer Reviews

5.0 out of 5
202 Ratings

202 Ratings

hoangelos ,

Consistently high quality

I like the variety the show offers from people from various parts of real estate investing. John is down to earth and is great interviewer. He’s great at pulling out information from his guests about marketing, market related, and great real estate content. Live his question about failure, not enough people talk about that. I have a list of food places I want to go to also because of his last question. Including places I never knew existed in my own City.

Christian Ross ,

Grow Here 🌱🌳

Being in real estate for over 15 years, I always appreciate information that is no fluff. Whether you are a new or seasoned investor, Target Market Insights is the podcast you need to set an alert for, as John and his guests drop gems every single episode.

If you want to expand your portfolio or start a portfolio that will provide the financial leverage to create the life you want on your terms, this is where you need to be. I have learned a lot from the successes and failures that guests openly share on the podcast.

Sarah Friess ,

Amazing Content!

I highly recommend this podcast! John and his guests gives great advice and offer new perspectives into optimizing your real estate deals!

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